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Results suggest that interfunctional coordination enhances customer and competitor orientation. Moreover, customer orientation has no direct effect on export performance, while competitor orientation has a positive effect on firm\u2019s international performance. Findings also indicate that competitive intensity moderates all the relationships tested in the model.<\/jats:p>","DOI":"10.1108\/s1474-7979(2013)0000024008","type":"book-chapter","created":{"date-parts":[[2013,10,10]],"date-time":"2013-10-10T15:26:48Z","timestamp":1381418808000},"page":"75-102","source":"Crossref","is-referenced-by-count":4,"title":["Examining the relationship between market orientation and export performance: The moderating role of competitive intensity"],"prefix":"10.1108","author":[{"given":"Jorge F. B.","family":"Lengler","sequence":"first","affiliation":[]},{"given":"Carlos M. 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