{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,12,29]],"date-time":"2025-12-29T18:36:18Z","timestamp":1767033378255,"version":"3.48.0"},"reference-count":7,"publisher":"Emerald Group Publishing Limited","isbn-type":[{"type":"print","value":"9781786353504"},{"type":"electronic","value":"9781786353498"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2016,11,23]]},"abstract":"<jats:title>Abstract<\/jats:title>\n                  <jats:sec>\n                    <jats:title>Purpose<\/jats:title>\n                    <jats:p>According to data released by the Brazilian Institute of Geography and Statistics (Ernst &amp; Young, 2010), the Brazilian middle class is represented by approximately 100 million people. Moreover, according to the Brazilian Association of Importers and Manufactures of Motor Vehicle Companies (ABEIFA, 2015), Brazil was ranked fourth in the world in the ranking of major automobile consumers. This is undoubtedly a highly attractive market for world producers in this sector. However, the Brazilian automobile market has some specific features that require a very prudent operation. This case aims to investigate how those idiosyncrasies were approached by the Chinese car manufacturer JAC Motors, which in addition to not having previous experience in that market, also presented a negative country of origin image.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Methodology\/approach<\/jats:title>\n                    <jats:p>We rely on a case study method to better understand how the executives of this Chinese firm approached the Brazilian market.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Findings<\/jats:title>\n                    <jats:p>Pulling and pushing factors are the basis of the adaptation process followed by the car manufacturer to better serve the identified idiosyncrasies. It was not only China that pushed JAC Motors to go abroad, but also Brazil that attracted (pulled) the car manufacturer\u2019s investment. Additionally, there is evidence of pushing factors on the side of JAC\u2019s strategy and pulling factors on the side of a Brazilian partner.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Research limitations\/implications<\/jats:title>\n                    <jats:p>Internationalisation decision-making processes often result from a combination of factors which gain a specific \u2018momentum\u2019 that result in an extraordinary occasion that provides a unique opportunity to invest abroad.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Originality\/value<\/jats:title>\n                    <jats:p>The uniqueness of the opportunity to invest abroad is the result of the alignment of pulling and pushing factors, in the country, the company and at the decision-making level.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.1108\/s1745-886220160000011031","type":"book-chapter","created":{"date-parts":[[2016,11,29]],"date-time":"2016-11-29T08:19:31Z","timestamp":1480407571000},"page":"653-672","source":"Crossref","is-referenced-by-count":1,"title":["JAC Motors \u2013 How a Chinese Car Manufacturer Successfully Approached the Brazilian Market"],"prefix":"10.1108","author":[{"given":"Susana Costa e","family":"Silva","sequence":"first","affiliation":[]}],"member":"140","reference":[{"year":"2015","author":"ABEIFA","key":"2025122911473871700_s1745-886220160000011031_6.bib15"},{"year":"2011","author":"ABEIVA","key":"2025122911473871700_s1745-886220160000011031_6.bib2"},{"year":"2010","author":"Ernst & Young","key":"2025122911473871700_s1745-886220160000011031_6.bib16"},{"volume-title":"Anu\u00e1rio 2010: o desempenho da distribui\u00e7\u00e3o automotiva no Brasil","year":"2010","author":"Fenabrave","key":"2025122911473871700_s1745-886220160000011031_6.bib3"},{"year":"2011","author":"Folha de S\u00e3o Paulo","key":"2025122911473871700_s1745-886220160000011031_6.bib5"},{"issue":"2","key":"2025122911473871700_s1745-886220160000011031_6.bib9","article-title":"A desacelera\u00e7\u00e3o rudimentar da economia brasileira desde 2011 [The Rudimentary Deacceleration of the Brazilian Economy since 2011]","volume":"11","author":"Serrano","year":"2012","journal-title":"Revista Oikos"},{"volume-title":"World investment report \u2013 Overview","year":"2012","author":"UNCTAD","key":"2025122911473871700_s1745-886220160000011031_6.bib17"}],"container-title":["The Challenge of Bric Multinationals"],"original-title":[],"language":"en","link":[{"URL":"http:\/\/www.emeraldinsight.com\/doi\/full-xml\/10.1108\/S1745-886220160000011031","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/www.emerald.com\/books\/edited-volume\/chapter-pdf\/9020733\/s1745-886220160000011031.pdf","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,12,29]],"date-time":"2025-12-29T16:49:00Z","timestamp":1767026940000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.emerald.com\/books\/book\/12461\/chapter\/82637234\/JAC-Motors-How-a-Chinese-Car-Manufacturer"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2016,11,23]]},"ISBN":["9781786353504","9781786353498"],"references-count":7,"URL":"https:\/\/doi.org\/10.1108\/s1745-886220160000011031","relation":{},"subject":[],"published":{"date-parts":[[2016,11,23]]}}}