{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,12,29]],"date-time":"2025-12-29T15:32:47Z","timestamp":1767022367676,"version":"3.48.0"},"reference-count":48,"publisher":"Emerald Publishing Limited","isbn-type":[{"type":"print","value":"9781802621648"},{"type":"electronic","value":"9781802621631"},{"type":"electronic","value":"9781802621655"}],"license":[{"start":{"date-parts":[[2022,3,14]],"date-time":"2022-03-14T00:00:00Z","timestamp":1647216000000},"content-version":"tdm","delay-in-days":0,"URL":"http:\/\/www.emeraldinsight.com\/page\/tdm"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2022,3,14]]},"abstract":"<jats:title>Abstract<\/jats:title>\n                  <jats:p>Purpose:\u2008This research investigates the effects of the coronavirus pandemic on Portuguese and Brazilian consumers\u2019 vulnerability in contrasting age groups. It seeks to establish the relationship between fear of COVID-19 and the pandemic\u2019s impact on customer\u2019s vulnerability to help companies design strategies to cope with this new market context and be prepared to address these vulnerabilities in a future international health crisis.<\/jats:p>\n                  <jats:p>Design\/Methodology\/Approach:\u2008This study employs a quantitative research method to assess the different impacts of the COVID-19 pandemic on consumer vulnerability. Based on Portuguese and Brazilian residents\u2019 surveys, an age\/country-segmented cross-cultural multi-group analysis was performed to understand the differences in vulnerability.<\/jats:p>\n                  <jats:p>Findings:\u2008Outcomes proved how the pandemic aggravates distinctively the vulnerability dimensions of consumers living in Portugal and Brazil. Besides, results highlight significant differences in consumers\u2019 vulnerability during the pandemic given their age group. A positive correlation between age and fear of COVID-19 was also verified.<\/jats:p>\n                  <jats:p>Value:\u2008Results were obtained based on consumers\u2019 perceptions and scores rather than postulated behaviors. The findings highlight the need for health prevention measures to avoid neglecting existing vulnerable groups, whilst verifying how COVID-19 has managed to proliferate consumers\u2019 vulnerability. Suggestions are drawn for both firms and governments based on obtained results and existing literature. Exemplar business strategies to avoid these vulnerabilities are put forward and discussed. The potential business advantages of firms shaping their activity according to their customers\u2019 current vulnerabilities, during international pandemics, are also pointed.<\/jats:p>","DOI":"10.1108\/s1745-886220220000016016","type":"book-chapter","created":{"date-parts":[[2022,3,6]],"date-time":"2022-03-06T14:15:50Z","timestamp":1646576150000},"page":"313-340","source":"Crossref","is-referenced-by-count":1,"title":["Consumer Vulnerability During COVID-19: The Impact of Fear and Age on Consumer Behavior and Business Strategy"],"prefix":"10.1108","author":[{"given":"Helena S\u00e1","family":"Domingues","sequence":"first","affiliation":[{"name":"Universidade Cat\u00f3lica Portuguesa, Portugal"}]},{"given":"Marcelo Augusto","family":"Linardi","sequence":"additional","affiliation":[{"name":"Universidade da Beira Interior, Portugal"}]},{"given":"Susana Costa e","family":"Silva","sequence":"additional","affiliation":[{"name":"Universidade Cat\u00f3lica Portuguesa, 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