{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,2,23]],"date-time":"2026-02-23T19:21:15Z","timestamp":1771874475808,"version":"3.50.1"},"reference-count":72,"publisher":"Emerald","issue":"2","license":[{"start":{"date-parts":[[2019,9,9]],"date-time":"2019-09-09T00:00:00Z","timestamp":1567987200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["SJME"],"published-print":{"date-parts":[[2019,9,9]]},"abstract":"<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n<jats:p>The purpose of this study is to analyse the antecedent (Consumer Involvement) and the consequences (Brand Connection and Brand Usage Intent [BUI]) of the three dimensions of Consumer Brand Engagement (CBE) (Cognitive Processing, Affection and Activation) in luxury brand engagement on Facebook.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n<jats:p>Data were collected through an online questionnaire completed by fans\/followers of luxury brands\u2019 Facebook pages. The empirical study was conducted using structural equation modelling.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n<jats:p>Consumer Involvement has a positive impact on the three dimensions of CBE (Cognitive Processing, Affection and Activation). This leads to the conclusion that Activation and Affection have an impact both on Self-Brand Connection and on BUI. Moreover, it was found that Cognitive Processing impacts only on BUI.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Practical implications<\/jats:title>\n<jats:p>The results identified the factors which brand managers should focus on to increase CBE on Facebook.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>This study is a pioneer, as it extends the consumer engagement model to the social media context in a hedonic and conspicuous consumption category which includes luxury brand products.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/sjme-11-2018-0052","type":"journal-article","created":{"date-parts":[[2019,8,1]],"date-time":"2019-08-01T05:26:12Z","timestamp":1564637172000},"page":"163-183","source":"Crossref","is-referenced-by-count":53,"title":["Antecedents and consequences of luxury brand engagement in social media"],"prefix":"10.1108","volume":"23","author":[{"given":"Am\u00e9lia","family":"Brand\u00e3o","sequence":"first","affiliation":[]},{"given":"Eva","family":"Pinho","sequence":"additional","affiliation":[]},{"given":"Paula","family":"Rodrigues","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"issue":"3","key":"key2019091114484762800_ref001","doi-asserted-by":"crossref","first-page":"411","DOI":"10.1037\/0033-2909.103.3.411","article-title":"Structural equation modeling in practice: a review and recommended two-step approach","volume":"103","year":"1988","journal-title":"Psychological Bulletin"},{"issue":"7","key":"key2019091114484762800_ref002","doi-asserted-by":"crossref","first-page":"749","DOI":"10.1016\/j.jbusres.2010.07.006","article-title":"Why customers won\u2019t relate: obstacles to relationships marketing engagement","volume":"64","year":"2011","journal-title":"Journal of Business Research"},{"issue":"5\/6","key":"key2019091114484762800_ref003","first-page":"338","article-title":"Luxury brand marketing \u2013 the experience is everything!","volume":"16","year":"2009","journal-title":"Journal of Brand Management"},{"issue":"5","key":"key2019091114484762800_ref004","doi-asserted-by":"crossref","first-page":"978","DOI":"10.1016\/j.jbusres.2014.09.035","article-title":"Online brand community engagement: scale development and validation","volume":"68","year":"2015","journal-title":"Journal of Business Research"},{"issue":"4","key":"key2019091114484762800_ref005","doi-asserted-by":"crossref","first-page":"268","DOI":"10.1108\/JRIM-06-2016-0065","article-title":"Social media and consumer engagement: a review and research agenda","volume":"10","year":"2016","journal-title":"Journal of Research in Interactive Marketing"},{"issue":"3","key":"key2019091114484762800_ref006","doi-asserted-by":"crossref","first-page":"261","DOI":"10.1016\/j.bushor.2012.01.007","article-title":"Marketing meets web 2.0, social media, and creative consumers: implications for international marketing strategy","volume":"55","year":"2012","journal-title":"Business Horizons"},{"issue":"1","key":"key2019091114484762800_ref007","doi-asserted-by":"crossref","first-page":"63","DOI":"10.2753\/MTP1069-6679170105","article-title":"The process of customer engagement: a conceptual framework","volume":"17","year":"2009","journal-title":"Journal of Marketing Theory and Practice"},{"issue":"3","key":"key2019091114484762800_ref008","first-page":"1","article-title":"Customer engagement: conceptual domain, fundamental propositions and implications for","volume":"14","year":"2011","journal-title":"Research, Journal of Service Research"},{"issue":"1","key":"key2019091114484762800_ref070","doi-asserted-by":"crossref","first-page":"105","DOI":"10.1016\/j.jbusres.2011.07.029","article-title":"Consumer engagement in a virtual brand community: an exploratory analysis","volume":"66","year":"2013","journal-title":"Journal of Business Research"},{"issue":"4","key":"key2019091114484762800_ref009","doi-asserted-by":"crossref","first-page":"532","DOI":"10.1108\/02635570910948650","article-title":"Determinants of success in open source software networks","volume":"109","year":"2009","journal-title":"Industrial Management and Data Systems"},{"issue":"6","key":"key2019091114484762800_ref010","doi-asserted-by":"crossref","first-page":"775","DOI":"10.1108\/14684520710841766","article-title":"The impact of participation in virtual brand communities on consumer trust and loyalty: the case of free software","volume":"31","year":"2007","journal-title":"Online Information Review"},{"issue":"3","key":"key2019091114484762800_ref011","doi-asserted-by":"crossref","first-page":"158","DOI":"10.1080\/20932685.2013.790709","article-title":"Understanding consumers\u2019 responses toward social media advertising and purchase intention toward luxury products","volume":"4","year":"2013","journal-title":"Journal of Global Fashion Marketing"},{"key":"key2019091114484762800_ref012","volume-title":"The Social Book. 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