{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,8,2]],"date-time":"2025-08-02T17:22:11Z","timestamp":1754155331772,"version":"3.41.2"},"reference-count":51,"publisher":"Emerald","issue":"3","license":[{"start":{"date-parts":[[2020,5,7]],"date-time":"2020-05-07T00:00:00Z","timestamp":1588809600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/www.emerald.com\/insight\/site-policies"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["YC"],"published-print":{"date-parts":[[2020,5,7]]},"abstract":"<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Purpose<\/jats:title>\n<jats:p>The purpose of this paper is to see if edutainment containing only healthy food can change children\u2019s preferences and food choices toward healthy eating, especially in overweight or obese children, and if the children\u2019s self-regulation, emotional overeating and parents that use food as a reward would influence those changes. This is important because childhood obesity is one of the biggest public health problems of the 21st century.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title>\n<jats:p>The authors conducted a study in two public schools (total 189 children) with a between-subjects experimental design (control vs experimental group), where children in experimental group watched an episode of Nutri Ventures series without unhealthy foods.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Findings<\/jats:title>\n<jats:p>The results showed no differences in both children\u2019s preferences and children\u2019s food choices between the control and experimental group, with exception of older children, and contrary to our expectations. Older children in the experimental group chose more unhealthy food than children in the control group. The authors also saw differences in food choices between \u201cemotional overeating\u201d groups, where the children in \u201chigh\u201d group tended to choose less healthy food items, especially in the experimental group of children. This leads the authors to believe that isolated edutainment may not be enough to change preferences and food choices; instead it might even have an opposite effect.<\/jats:p>\n<\/jats:sec>\n<jats:sec>\n<jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title>\n<jats:p>This study aimed to identify if edutainment containing only healthy food could be more effective in childhood obesity prevention but instead it showed how complex the whole topic can be.<\/jats:p>\n<\/jats:sec>","DOI":"10.1108\/yc-09-2019-1050","type":"journal-article","created":{"date-parts":[[2020,6,8]],"date-time":"2020-06-08T04:05:41Z","timestamp":1591589141000},"page":"289-304","source":"Crossref","is-referenced-by-count":1,"title":["Edutainment in childhood obesity prevention: a complex topic"],"prefix":"10.1108","volume":"21","author":[{"given":"Diana","family":"Sintra","sequence":"first","affiliation":[]},{"given":"Lu\u00edsa","family":"Agante","sequence":"additional","affiliation":[]}],"member":"140","reference":[{"issue":"7\/8","key":"key2020083114174622100_ref001","doi-asserted-by":"publisher","first-page":"729","DOI":"10.1108\/03090560510601734","article-title":"New technologies and cultural consumption \u2013 edutainment is born!","volume":"39","year":"2005","journal-title":"European Journal of Marketing"},{"key":"key2020083114174622100_ref002","doi-asserted-by":"publisher","first-page":"207","DOI":"10.1007\/978-3-658-22681-7_15","article-title":"How can entertainment fight childhood obesity? 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