{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,1]],"date-time":"2026-04-01T18:27:36Z","timestamp":1775068056036,"version":"3.50.1"},"reference-count":34,"publisher":"Institute of Electrical and Electronics Engineers (IEEE)","license":[{"start":{"date-parts":[[2019,1,1]],"date-time":"2019-01-01T00:00:00Z","timestamp":1546300800000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/legalcode"}],"funder":[{"name":"Research Project VEGA","award":["1\/0657\/19"],"award-info":[{"award-number":["1\/0657\/19"]}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["IEEE Access"],"published-print":{"date-parts":[[2019]]},"DOI":"10.1109\/access.2019.2924425","type":"journal-article","created":{"date-parts":[[2019,6,26]],"date-time":"2019-06-26T20:02:24Z","timestamp":1561579344000},"page":"85705-85718","source":"Crossref","is-referenced-by-count":134,"title":["Towards the Adoption of Machine Learning-Based Analytical Tools in Digital Marketing"],"prefix":"10.1109","volume":"7","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-3318-534X","authenticated-orcid":false,"given":"Andrej","family":"Miklosik","sequence":"first","affiliation":[]},{"given":"Martin","family":"Kuchta","sequence":"additional","affiliation":[]},{"given":"Nina","family":"Evans","sequence":"additional","affiliation":[]},{"given":"Stefan","family":"Zak","sequence":"additional","affiliation":[]}],"member":"263","reference":[{"key":"ref33","author":"kniahynyckyj","year":"2017","journal-title":"The Pros and Cons of AI in Marketing"},{"key":"ref32","doi-asserted-by":"publisher","DOI":"10.1177\/0273475310392544"},{"key":"ref31","doi-asserted-by":"publisher","DOI":"10.1016\/j.eswa.2011.02.128"},{"key":"ref30","doi-asserted-by":"publisher","DOI":"10.1108\/02634500310499220"},{"key":"ref34","author":"reddy","year":"2017","journal-title":"Advantages and Disadvantages of Artificial Intelligence"},{"key":"ref10","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-540-71805-5_26"},{"key":"ref11","doi-asserted-by":"publisher","DOI":"10.1109\/ACCESS.2014.2325029"},{"key":"ref12","doi-asserted-by":"publisher","DOI":"10.1057\/jit.2014.9"},{"key":"ref13","author":"balla","year":"2014","journal-title":"Seven Benefits From Using Marketing Analytics"},{"key":"ref14","doi-asserted-by":"publisher","DOI":"10.1214\/17-BA1082"},{"key":"ref15","doi-asserted-by":"publisher","DOI":"10.1002\/asmb.2209"},{"key":"ref16","author":"marr","year":"2016","journal-title":"What Is The Difference Between Deep Learning Machine Learning and AI?"},{"key":"ref17","doi-asserted-by":"publisher","DOI":"10.1140\/epjds\/s13688-018-0176-2"},{"key":"ref18","first-page":"2","article-title":"AI chatbot to realize sophistication of customer contact points","volume":"54","author":"kurachi","year":"2018","journal-title":"FUJITSU Sci Tech J"},{"key":"ref19","doi-asserted-by":"publisher","DOI":"10.1016\/j.dss.2017.12.006"},{"key":"ref28","doi-asserted-by":"publisher","DOI":"10.1109\/KSE.2017.8119461"},{"key":"ref4","doi-asserted-by":"publisher","DOI":"10.3846\/jbem.2018.5200"},{"key":"ref27","doi-asserted-by":"publisher","DOI":"10.1371\/journal.pone.0168749"},{"key":"ref3","doi-asserted-by":"publisher","DOI":"10.26650\/CONNECTIST404711"},{"key":"ref6","doi-asserted-by":"publisher","DOI":"10.1108\/ITP-12-2015-0310"},{"key":"ref29","first-page":"102","article-title":"Digital and social media marketing usage in B2B industrial section","volume":"22","author":"j\u00e4rvinen","year":"2012","journal-title":"J of Marketing Manage"},{"key":"ref5","doi-asserted-by":"publisher","DOI":"10.1007\/s12599-015-0370-8"},{"key":"ref8","doi-asserted-by":"publisher","DOI":"10.1016\/S0166-4972(01)00024-4"},{"key":"ref7","doi-asserted-by":"crossref","first-page":"248","DOI":"10.22201\/icat.16656423.2012.10.2.416","article-title":"The methodology for strategic plan implementation","volume":"10","author":"rojas-arce","year":"2012","journal-title":"J Appl Res Technol"},{"key":"ref2","author":"marr","year":"2018","journal-title":"How Much Data Do We Create Every Day? The Mind-Blowing Stats Everyone Should Read"},{"key":"ref9","doi-asserted-by":"publisher","DOI":"10.1097\/ACM.0b013e3181722c7c"},{"key":"ref1","year":"2018","journal-title":"Data Never Sleep 6 0"},{"key":"ref20","doi-asserted-by":"publisher","DOI":"10.14569\/IJACSA.2018.090933"},{"key":"ref22","first-page":"94","article-title":"Application of artificial neural network method to analyze user&#x2019;s behavior using clickstream data","volume":"299","author":"ho","year":"2017","journal-title":"Fuzzy System And Data Mining III (FSDM)"},{"key":"ref21","doi-asserted-by":"publisher","DOI":"10.2196\/10029"},{"key":"ref24","doi-asserted-by":"crossref","first-page":"10147","DOI":"10.1109\/ACCESS.2016.2635805","article-title":"When will you have a new mobile phone? An empirical answer from big data","volume":"4","author":"xia","year":"2016","journal-title":"IEEE Access"},{"key":"ref23","first-page":"675","article-title":"Data driven marketing for growth and profitability","author":"grandhi","year":"2017","journal-title":"Proc 10th Annu Conf Euro Med Acad Bus"},{"key":"ref26","doi-asserted-by":"publisher","DOI":"10.2105\/AJPH.2017.303994"},{"key":"ref25","doi-asserted-by":"publisher","DOI":"10.1561\/1500000049"}],"container-title":["IEEE Access"],"original-title":[],"link":[{"URL":"http:\/\/xplorestaging.ieee.org\/ielx7\/6287639\/8600701\/08746184.pdf?arnumber=8746184","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2021,8,10]],"date-time":"2021-08-10T19:40:34Z","timestamp":1628624434000},"score":1,"resource":{"primary":{"URL":"https:\/\/ieeexplore.ieee.org\/document\/8746184\/"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2019]]},"references-count":34,"URL":"https:\/\/doi.org\/10.1109\/access.2019.2924425","relation":{},"ISSN":["2169-3536"],"issn-type":[{"value":"2169-3536","type":"electronic"}],"subject":[],"published":{"date-parts":[[2019]]}}}