{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,7,6]],"date-time":"2026-07-06T14:49:00Z","timestamp":1783349340587,"version":"3.54.6"},"reference-count":133,"publisher":"Institute of Electrical and Electronics Engineers (IEEE)","license":[{"start":{"date-parts":[[2021,1,1]],"date-time":"2021-01-01T00:00:00Z","timestamp":1609459200000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/legalcode"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["IEEE Access"],"published-print":{"date-parts":[[2021]]},"DOI":"10.1109\/access.2021.3093348","type":"journal-article","created":{"date-parts":[[2021,6,29]],"date-time":"2021-06-29T19:48:55Z","timestamp":1624996135000},"page":"94181-94202","source":"Crossref","is-referenced-by-count":13,"title":["Role of Design Attributes to Determine the Intention to Use Online Learning via Cognitive Beliefs"],"prefix":"10.1109","volume":"9","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-0465-1084","authenticated-orcid":false,"given":"Aisha","family":"Younas","sequence":"first","affiliation":[{"name":"Department of Computer Science, National Textile University (NTU), Faisalabad, Pakistan"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-8781-4143","authenticated-orcid":false,"given":"C. M. Nadeem","family":"Faisal","sequence":"additional","affiliation":[{"name":"Department of Computer Science, National Textile University (NTU), Faisalabad, Pakistan"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-2675-1975","authenticated-orcid":false,"given":"Muhammad Asif","family":"Habib","sequence":"additional","affiliation":[{"name":"Department of Computer Science, National Textile University (NTU), Faisalabad, Pakistan"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-6627-9820","authenticated-orcid":false,"given":"Rehan","family":"Ashraf","sequence":"additional","affiliation":[{"name":"Department of Computer Science, National Textile University (NTU), Faisalabad, Pakistan"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-6366-8230","authenticated-orcid":false,"given":"Mudassar","family":"Ahmad","sequence":"additional","affiliation":[{"name":"Department of Computer Science, National Textile University (NTU), Faisalabad, Pakistan"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"263","reference":[{"key":"ref39","doi-asserted-by":"publisher","DOI":"10.1016\/j.aap.2017.09.011"},{"key":"ref38","doi-asserted-by":"publisher","DOI":"10.3390\/fi13010007"},{"key":"ref33","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.35.8.982"},{"key":"ref32","first-page":"155","article-title":"The effects of Website personalization on user intention to return through cognitive beliefs and affective reactions","author":"wang","year":"2010","journal-title":"Proc PACIS"},{"key":"ref31","doi-asserted-by":"publisher","DOI":"10.1037\/a0017729"},{"key":"ref30","doi-asserted-by":"publisher","DOI":"10.1039\/B5RP90016F"},{"key":"ref37","first-page":"1681","article-title":"Development of framework from adapted TAM with MOOC platform for continuity intention","volume":"29","author":"tawafak","year":"2020","journal-title":"Development"},{"key":"ref36","first-page":"1","article-title":"Adoption of cloud based e-learning in developing countries: A combination A of DOI, TAM and UTAUT","volume":"1","author":"kayali","year":"2020","journal-title":"Int J Contemp Manag Inf Technol"},{"key":"ref35","doi-asserted-by":"publisher","DOI":"10.1111\/bjet.12798"},{"key":"ref34","article-title":"Investigating students&#x2019; acceptance of online learning system in higher educational environments in the UAE: Applying the extended technology acceptance model (TAM)","author":"salloum","year":"2018"},{"key":"ref28","doi-asserted-by":"publisher","DOI":"10.1016\/j.giq.2018.03.007"},{"key":"ref27","doi-asserted-by":"publisher","DOI":"10.1509\/jmkg.2005.69.4.133"},{"key":"ref29","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijproman.2016.05.012"},{"key":"ref20","doi-asserted-by":"publisher","DOI":"10.1145\/1985347.1985353"},{"key":"ref22","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2016.05.074"},{"key":"ref21","doi-asserted-by":"publisher","DOI":"10.1016\/j.tmp.2015.09.002"},{"key":"ref24","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2017.12.031"},{"key":"ref23","doi-asserted-by":"publisher","DOI":"10.1016\/j.intmar.2017.01.001"},{"key":"ref101","doi-asserted-by":"publisher","DOI":"10.1080\/0144929X.2016.1203024"},{"key":"ref26","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2016.05.056"},{"key":"ref100","doi-asserted-by":"publisher","DOI":"10.1108\/14684520710832315"},{"key":"ref25","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2017.01.050"},{"key":"ref50","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-319-20612-7_7"},{"key":"ref51","doi-asserted-by":"publisher","DOI":"10.1016\/j.compedu.2017.02.005"},{"key":"ref59","first-page":"165","article-title":"The impact of perceptions of interactivity on customer trust and transaction intentions in mobile commerce","volume":"6","author":"lee","year":"2005","journal-title":"Electronic Commerce Research"},{"key":"ref58","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijhcs.2009.07.004"},{"key":"ref57","doi-asserted-by":"publisher","DOI":"10.1016\/j.tele.2017.01.006"},{"key":"ref56","doi-asserted-by":"publisher","DOI":"10.2753\/MIS0742-1222240402"},{"key":"ref55","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2016.08.044"},{"key":"ref54","doi-asserted-by":"publisher","DOI":"10.1108\/09513540010344731"},{"key":"ref53","doi-asserted-by":"publisher","DOI":"10.1080\/21670811.2018.1488598"},{"key":"ref52","doi-asserted-by":"crossref","first-page":"839","DOI":"10.12973\/eu-jer.8.3.839","article-title":"Assessing the relative importance of an online learning system&#x2019;s usability design characteristics based on students&#x2019; preferences","volume":"8","author":"alshehri","year":"2019","journal-title":"European Journal of Research on Education"},{"key":"ref40","doi-asserted-by":"publisher","DOI":"10.19173\/irrodl.v17i3.2253"},{"key":"ref4","doi-asserted-by":"publisher","DOI":"10.5267\/j.dsl.2017.2.003"},{"key":"ref3","doi-asserted-by":"publisher","DOI":"10.1002\/ijfe.2266"},{"key":"ref6","doi-asserted-by":"publisher","DOI":"10.1108\/INTR-05-2019-0217"},{"key":"ref5","doi-asserted-by":"publisher","DOI":"10.1016\/j.im.2007.11.001"},{"key":"ref8","doi-asserted-by":"publisher","DOI":"10.1016\/j.compedu.2009.01.014"},{"key":"ref49","doi-asserted-by":"publisher","DOI":"10.1080\/10494820.2016.1138313"},{"key":"ref7","doi-asserted-by":"crossref","first-page":"388","DOI":"10.1108\/10662240110410165","article-title":"The impact of interface usability on trust in Web retailers","volume":"11","author":"roy","year":"2001","journal-title":"Internet Res"},{"key":"ref9","doi-asserted-by":"publisher","DOI":"10.1145\/3167132.3167205"},{"key":"ref46","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijinfomgt.2013.06.002"},{"key":"ref45","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijinfomgt.2017.01.002"},{"key":"ref48","doi-asserted-by":"publisher","DOI":"10.1016\/j.im.2003.12.013"},{"key":"ref47","doi-asserted-by":"publisher","DOI":"10.1016\/S0378-7206(02)00079-4"},{"key":"ref42","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2016.05.060"},{"key":"ref41","doi-asserted-by":"publisher","DOI":"10.1016\/j.compedu.2006.11.007"},{"key":"ref44","doi-asserted-by":"publisher","DOI":"10.1016\/0749-5978(91)90020-T"},{"key":"ref43","author":"ajzen","year":"1975","journal-title":"Belief Attitude Intention and Behavior An Introduction to Theory and Research"},{"key":"ref127","doi-asserted-by":"publisher","DOI":"10.1111\/j.1540-5915.1986.tb00230.x"},{"key":"ref126","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2013.10.035"},{"key":"ref125","doi-asserted-by":"publisher","DOI":"10.1007\/s10648-007-9047-2"},{"key":"ref124","doi-asserted-by":"publisher","DOI":"10.1007\/s10648-007-9046-3"},{"key":"ref73","first-page":"28","article-title":"The importance of visual design and aesthetics in e-learning","volume":"40","author":"reyna","year":"2013","journal-title":"Training and Develop J"},{"key":"ref72","doi-asserted-by":"publisher","DOI":"10.4018\/978-1-5225-4206-3.ch001"},{"key":"ref129","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijinfomgt.2006.09.001"},{"key":"ref71","doi-asserted-by":"publisher","DOI":"10.4018\/978-1-5225-5769-2.ch005"},{"key":"ref128","doi-asserted-by":"publisher","DOI":"10.1145\/1753326.1753716"},{"key":"ref70","first-page":"8","article-title":"The utilisation of visual elements on interface design of e-learning","author":"adnan","year":"2015","journal-title":"Proc Int Conf Inf Technol Soc"},{"key":"ref76","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2014.05.015"},{"key":"ref130","first-page":"114","article-title":"An integrative approach to the assessment of e-commerce quality","volume":"3","author":"barnes","year":"2002","journal-title":"Electronic Commerce Research"},{"key":"ref77","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijmedinf.2006.09.001"},{"key":"ref74","doi-asserted-by":"publisher","DOI":"10.1080\/10447318.2019.1606976"},{"key":"ref75","doi-asserted-by":"publisher","DOI":"10.1145\/2826972.2826975"},{"key":"ref133","doi-asserted-by":"publisher","DOI":"10.1016\/j.compedu.2017.04.010"},{"key":"ref131","doi-asserted-by":"publisher","DOI":"10.1016\/j.elerap.2013.03.007"},{"key":"ref78","doi-asserted-by":"publisher","DOI":"10.1057\/ejis.2008.15"},{"key":"ref132","doi-asserted-by":"publisher","DOI":"10.7763\/IJEEEE.2011.V1.43"},{"key":"ref79","doi-asserted-by":"publisher","DOI":"10.1016\/j.compind.2009.12.004"},{"key":"ref60","doi-asserted-by":"publisher","DOI":"10.1016\/j.dss.2012.05.019"},{"key":"ref62","doi-asserted-by":"publisher","DOI":"10.1080\/0144929X.2016.1199051"},{"key":"ref61","doi-asserted-by":"publisher","DOI":"10.1016\/j.im.2014.12.001"},{"key":"ref63","doi-asserted-by":"publisher","DOI":"10.1016\/j.compedu.2011.01.018"},{"key":"ref64","doi-asserted-by":"publisher","DOI":"10.1016\/j.compedu.2009.09.009"},{"key":"ref65","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijhcs.2006.01.003"},{"key":"ref66","doi-asserted-by":"publisher","DOI":"10.1016\/j.im.2018.03.009"},{"key":"ref67","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbi.2004.11.005"},{"key":"ref68","doi-asserted-by":"publisher","DOI":"10.1016\/j.lindif.2015.03.027"},{"key":"ref2","doi-asserted-by":"publisher","DOI":"10.1145\/3418094.3418525"},{"key":"ref69","doi-asserted-by":"publisher","DOI":"10.1016\/j.ejor.2006.09.017"},{"key":"ref1","doi-asserted-by":"publisher","DOI":"10.4018\/IJABIM.2020010107"},{"key":"ref109","author":"hair","year":"2009","journal-title":"Multivariate Data Analysis"},{"key":"ref95","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijinfomgt.2011.03.004"},{"key":"ref108","author":"hancock","year":"2013","journal-title":"Structural Equation Modeling A Second Course"},{"key":"ref94","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijhcs.2005.03.003"},{"key":"ref107","doi-asserted-by":"publisher","DOI":"10.1177\/001316446002000116"},{"key":"ref93","doi-asserted-by":"publisher","DOI":"10.1016\/j.im.2006.08.009"},{"key":"ref106","doi-asserted-by":"publisher","DOI":"10.1016\/j.technovation.2011.07.001"},{"key":"ref92","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2013.01.050"},{"key":"ref105","first-page":"128","article-title":"The effects of trust and enjoyment on intention to play online games","volume":"8","author":"wu","year":"2007","journal-title":"Electronic Commerce Research"},{"key":"ref91","doi-asserted-by":"publisher","DOI":"10.1016\/S0022-4359(01)00056-2"},{"key":"ref104","doi-asserted-by":"publisher","DOI":"10.1016\/j.techfore.2017.02.029"},{"key":"ref90","doi-asserted-by":"publisher","DOI":"10.1016\/j.sbspro.2014.05.160"},{"key":"ref103","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2016.02.038"},{"key":"ref102","doi-asserted-by":"publisher","DOI":"10.1016\/j.trc.2018.11.018"},{"key":"ref111","doi-asserted-by":"publisher","DOI":"10.17705\/1CAIS.01605"},{"key":"ref112","doi-asserted-by":"publisher","DOI":"10.2307\/3151312"},{"key":"ref110","first-page":"295","article-title":"The partial least squares approach to structural equation modeling","volume":"295","author":"chin","year":"1998","journal-title":"Modern Methods for Business Research"},{"key":"ref98","doi-asserted-by":"publisher","DOI":"10.2307\/30036519"},{"key":"ref99","doi-asserted-by":"publisher","DOI":"10.1108\/09685220910963983"},{"key":"ref96","doi-asserted-by":"publisher","DOI":"10.1109\/ICIII.2009.249"},{"key":"ref97","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijinfomgt.2014.11.001"},{"key":"ref10","doi-asserted-by":"publisher","DOI":"10.1016\/j.jengtecman.2020.101585"},{"key":"ref11","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2010.03.013"},{"key":"ref12","doi-asserted-by":"publisher","DOI":"10.1016\/j.jsis.2017.07.004"},{"key":"ref13","doi-asserted-by":"publisher","DOI":"10.1109\/THMS.2016.2620901"},{"key":"ref14","doi-asserted-by":"publisher","DOI":"10.1080\/01449290410001669932"},{"key":"ref15","article-title":"7 factors that affect learner satisfaction in eLearning","author":"yesil","year":"2015"},{"key":"ref118","author":"tabachnick","year":"2006","journal-title":"Using Multivariate Statistics"},{"key":"ref16","doi-asserted-by":"publisher","DOI":"10.1016\/j.compedu.2007.11.006"},{"key":"ref82","article-title":"An examination of variables influencing the acceptance and usage of e-learning systems in Jordanian higher education institutions","author":"jaber","year":"2016"},{"key":"ref117","author":"pallant","year":"2010","journal-title":"A Step by Step Guide to Data Analysis Using SPSS"},{"key":"ref17","doi-asserted-by":"publisher","DOI":"10.1109\/ACCESS.2019.2939467"},{"key":"ref81","doi-asserted-by":"publisher","DOI":"10.1016\/j.giq.2012.08.004"},{"key":"ref18","doi-asserted-by":"publisher","DOI":"10.1287\/isre.13.2.168.84"},{"key":"ref84","doi-asserted-by":"publisher","DOI":"10.1016\/j.compedu.2012.09.016"},{"key":"ref119","author":"ringle","year":"2015","journal-title":"SmartPLS 3"},{"key":"ref19","first-page":"108","article-title":"Culture&#x2019;s consequences: Comparing values, behaviors, institutions, and organizations across nations","volume":"34","author":"hofstede","year":"2016","journal-title":"Collegiate Aviation Review"},{"key":"ref83","doi-asserted-by":"publisher","DOI":"10.1109\/ECTICon.2015.7207117"},{"key":"ref114","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-540-32827-8_29"},{"key":"ref113","author":"hair","year":"2016","journal-title":"A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)"},{"key":"ref116","doi-asserted-by":"publisher","DOI":"10.2307\/20650284"},{"key":"ref80","doi-asserted-by":"publisher","DOI":"10.1016\/j.dss.2011.10.004"},{"key":"ref115","doi-asserted-by":"publisher","DOI":"10.1016\/j.csda.2004.03.005"},{"key":"ref120","doi-asserted-by":"publisher","DOI":"10.2753\/MTP1069-6679190202"},{"key":"ref89","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2015.07.056"},{"key":"ref121","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2016.05.027"},{"key":"ref122","author":"bagozzi","year":"1994","journal-title":"Advanced Methods of Marketing Research"},{"key":"ref123","author":"falk","year":"1992","journal-title":"A Primer for Soft Modeling"},{"key":"ref85","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2016.07.065"},{"key":"ref86","doi-asserted-by":"publisher","DOI":"10.1080\/10494820.2013.789062"},{"key":"ref87","doi-asserted-by":"publisher","DOI":"10.1016\/j.indmarman.2008.01.002"},{"key":"ref88","doi-asserted-by":"publisher","DOI":"10.1287\/isre.11.4.342.11872"}],"container-title":["IEEE Access"],"original-title":[],"link":[{"URL":"http:\/\/xplorestaging.ieee.org\/ielx7\/6287639\/9312710\/09467341.pdf?arnumber=9467341","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2023,1,2]],"date-time":"2023-01-02T00:54:35Z","timestamp":1672620875000},"score":1,"resource":{"primary":{"URL":"https:\/\/ieeexplore.ieee.org\/document\/9467341\/"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2021]]},"references-count":133,"URL":"https:\/\/doi.org\/10.1109\/access.2021.3093348","relation":{},"ISSN":["2169-3536"],"issn-type":[{"value":"2169-3536","type":"electronic"}],"subject":[],"published":{"date-parts":[[2021]]}}}