{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,8,21]],"date-time":"2026-08-21T11:50:44Z","timestamp":1787313044710,"version":"build-2736575974"},"reference-count":92,"publisher":"Institute of Electrical and Electronics Engineers (IEEE)","license":[{"start":{"date-parts":[[2021,1,1]],"date-time":"2021-01-01T00:00:00Z","timestamp":1609459200000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/legalcode"}],"funder":[{"DOI":"10.13039\/501100004705","name":"King Mongkut\u2019s University of Technology Thonburi (KMUTT) Research Funding","doi-asserted-by":"publisher","id":[{"id":"10.13039\/501100004705","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["IEEE Access"],"published-print":{"date-parts":[[2021]]},"DOI":"10.1109\/access.2021.3102293","type":"journal-article","created":{"date-parts":[[2021,8,3]],"date-time":"2021-08-03T16:08:35Z","timestamp":1628006915000},"page":"108144-108161","source":"Crossref","is-referenced-by-count":41,"title":["How Gamification Leads to Continued Usage of MOOCs? A Theoretical Perspective"],"prefix":"10.1109","volume":"9","author":[{"given":"Rohani","family":"Rohan","sequence":"first","affiliation":[{"name":"School of Information Technology, King Mongkut’s University of Technology Thonburi, Bangkok, Thailand"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-7305-1015","authenticated-orcid":false,"given":"Debajyoti","family":"Pal","sequence":"additional","affiliation":[{"name":"School of Information Technology, King Mongkut’s University of Technology Thonburi, Bangkok, Thailand"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Suree","family":"Funilkul","sequence":"additional","affiliation":[{"name":"School of Information Technology, King Mongkut’s University of Technology Thonburi, Bangkok, Thailand"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Wichian","family":"Chutimaskul","sequence":"additional","affiliation":[{"name":"School of Information Technology, King Mongkut’s University of Technology Thonburi, Bangkok, Thailand"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Wichai","family":"Eamsinvattana","sequence":"additional","affiliation":[{"name":"School of Information Technology, King Mongkut’s University of Technology Thonburi, Bangkok, Thailand"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"263","reference":[{"key":"ref73","doi-asserted-by":"publisher","DOI":"10.1016\/j.compedu.2017.03.003"},{"key":"ref72","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-642-69746-3_2"},{"key":"ref71","doi-asserted-by":"publisher","DOI":"10.1016\/j.compedu.2018.01.003"},{"key":"ref70","doi-asserted-by":"publisher","DOI":"10.1080\/23311975.2017.1338842"},{"key":"ref76","doi-asserted-by":"publisher","DOI":"10.1007\/s10639-016-9492-y"},{"key":"ref77","doi-asserted-by":"publisher","DOI":"10.1016\/j.edurev.2014.05.001"},{"key":"ref74","first-page":"57","article-title":"Prioritization of needs among students of University of Medical Sciences: A needs assessment","volume":"9","author":"fattahi","year":"2020","journal-title":"J Educ Health Promot"},{"key":"ref39","doi-asserted-by":"publisher","DOI":"10.1145\/3116595.3116604"},{"key":"ref75","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-319-20621-9_25"},{"key":"ref38","doi-asserted-by":"publisher","DOI":"10.1016\/j.intmar.2016.03.001"},{"key":"ref78","first-page":"105","article-title":"MOOCs for Universities and Learners an analysis of motivating factors","volume":"1","author":"davis","year":"2018","journal-title":"Proc 6th Int Conf Comput Support Educ (CSEDU)"},{"key":"ref79","doi-asserted-by":"publisher","DOI":"10.1016\/j.sbspro.2014.09.203"},{"key":"ref33","doi-asserted-by":"publisher","DOI":"10.3390\/su11061683"},{"key":"ref32","doi-asserted-by":"publisher","DOI":"10.1109\/ACCESS.2019.2945545"},{"key":"ref31","doi-asserted-by":"publisher","DOI":"10.1016\/j.heliyon.2018.e00938"},{"key":"ref30","doi-asserted-by":"publisher","DOI":"10.1155\/2019\/8404653"},{"key":"ref37","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijinfomgt.2018.12.002"},{"key":"ref36","doi-asserted-by":"publisher","DOI":"10.1007\/s10389-020-01407-8"},{"key":"ref35","doi-asserted-by":"publisher","DOI":"10.2147\/RMHP.S284313"},{"key":"ref34","doi-asserted-by":"publisher","DOI":"10.1186\/s13690-021-00594-4"},{"key":"ref60","first-page":"144","article-title":"Looking for usage patterns in e-learning platforms: A step towards adaptive environments","volume":"1","author":"berkling","year":"2014","journal-title":"Proc 6th Int Conf Comput Support Educ (CSEDU)"},{"key":"ref62","doi-asserted-by":"publisher","DOI":"10.1177\/1948550615578177"},{"key":"ref61","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2016.12.033"},{"key":"ref63","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijinfomgt.2018.10.013"},{"key":"ref28","doi-asserted-by":"publisher","DOI":"10.1007\/s11423-017-9513-6"},{"key":"ref64","doi-asserted-by":"publisher","DOI":"10.2307\/3250921"},{"key":"ref27","doi-asserted-by":"publisher","DOI":"10.1016\/j.compedu.2014.08.006"},{"key":"ref65","first-page":"17","article-title":"Content or platform: Why do students complete MOOCs?","volume":"11","author":"wang","year":"2015","journal-title":"J Online Learning Teaching"},{"key":"ref66","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijhcs.2006.05.001"},{"key":"ref29","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijinfomgt.2016.12.002"},{"key":"ref67","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.35.8.982"},{"key":"ref68","first-page":"319","article-title":"The determinants of the post-adoption satisfaction of educators with an e-learning system","volume":"22","author":"islam","year":"2011","journal-title":"J Inf Syst Educ"},{"key":"ref69","doi-asserted-by":"publisher","DOI":"10.1007\/s10209-018-0639-z"},{"key":"ref2","doi-asserted-by":"publisher","DOI":"10.1016\/j.compedu.2018.02.013"},{"key":"ref1","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2016.10.028"},{"key":"ref20","doi-asserted-by":"publisher","DOI":"10.1080\/10447318.2020.1848164"},{"key":"ref22","doi-asserted-by":"publisher","DOI":"10.24869\/psyd.2020.472"},{"key":"ref21","article-title":"The paradigm shift for educational system continuance in the advent of COVID-19 pandemic: Mental health challenges and reflections","volume":"2","author":"maqsood","year":"2021","journal-title":"Current Res Behav Sci"},{"key":"ref24","doi-asserted-by":"publisher","DOI":"10.1016\/j.compedu.2020.103850"},{"key":"ref23","doi-asserted-by":"publisher","DOI":"10.1136\/bmjgh-2020-004772"},{"key":"ref26","doi-asserted-by":"publisher","DOI":"10.14742\/ajet.2914"},{"key":"ref25","doi-asserted-by":"publisher","DOI":"10.24251\/HICSS.2017.020"},{"key":"ref50","doi-asserted-by":"publisher","DOI":"10.1089\/cpb.2006.9.772"},{"key":"ref51","doi-asserted-by":"publisher","DOI":"10.1145\/2207676.2208681"},{"key":"ref92","volume":"11722","author":"antonaci","year":"2019","journal-title":"Gamification of MOOCs Adopting Social Presence and Sense of Community to Increase User’s Engagement An Experimental Study"},{"key":"ref91","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2015.08.025"},{"key":"ref90","doi-asserted-by":"publisher","DOI":"10.1016\/j.compedu.2015.10.012"},{"key":"ref59","first-page":"7","article-title":"Gamification in MOOCs—General overview","author":"khalil","year":"2018","journal-title":"Proc Open Educ Global Conf"},{"key":"ref58","first-page":"819","article-title":"How can gamification improve MOOC student engagement?","author":"khalil","year":"2017","journal-title":"Proc 11th Eur Conf Games Based Learn (ECGBL)"},{"key":"ref57","doi-asserted-by":"publisher","DOI":"10.1088\/1742-6596\/1201\/1\/012031"},{"key":"ref56","doi-asserted-by":"publisher","DOI":"10.1145\/2659532.2659620"},{"key":"ref55","doi-asserted-by":"publisher","DOI":"10.1080\/15213269.2012.673850"},{"key":"ref54","doi-asserted-by":"publisher","DOI":"10.1109\/EDUCON.2018.8363464"},{"key":"ref53","doi-asserted-by":"publisher","DOI":"10.1177\/1363461513487666"},{"key":"ref52","first-page":"19","article-title":"Hearts, clubs, diamonds, spades: Players who suit MUDs","volume":"1","author":"bartle","year":"1996","journal-title":"J MUD Res"},{"key":"ref10","first-page":"37","volume":"446","author":"g\u00fctl","year":"2014","journal-title":"Attrition in MOOC Lessons Learned From Drop-Out Students"},{"key":"ref11","doi-asserted-by":"publisher","DOI":"10.1016\/j.compedu.2018.02.011"},{"key":"ref40","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2016.05.063"},{"key":"ref12","doi-asserted-by":"publisher","DOI":"10.1521\/scpq.18.2.158.21860"},{"key":"ref13","doi-asserted-by":"publisher","DOI":"10.1016\/j.iheduc.2011.10.004"},{"key":"ref14","doi-asserted-by":"publisher","DOI":"10.1145\/2181037.2181040"},{"key":"ref15","first-page":"1","article-title":"Gamifying MOOC’s a step in the right direction? A systematic literature review","author":"rohan","year":"2020","journal-title":"Proc 11th Int Conf Adv Inf Technol"},{"key":"ref82","doi-asserted-by":"publisher","DOI":"10.1109\/EDUCON.2018.8363471"},{"key":"ref16","doi-asserted-by":"publisher","DOI":"10.1109\/EDUCON.2018.8363430"},{"key":"ref81","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2016.06.049"},{"key":"ref17","first-page":"105","article-title":"Understanding key drivers of MOOC satisfaction and continuance intention to use","volume":"20","author":"lu","year":"2019","journal-title":"Electronic Commerce Research"},{"key":"ref84","doi-asserted-by":"publisher","DOI":"10.2307\/3151312"},{"key":"ref18","doi-asserted-by":"publisher","DOI":"10.1109\/FIE.2016.7757376"},{"key":"ref83","volume":"33","author":"poz\u00f3n-l\u00f3pez","year":"2021","journal-title":"Perceived User Satisfaction and Intention to Use Massive Open Online Courses (MOOCs)"},{"key":"ref19","article-title":"Perceived usability evaluation of Microsoft teams as an online learning platform during COVID-19 using system usability scale and technology acceptance model in India","volume":"119","author":"pal","year":"2020","journal-title":"Child & Youth Services"},{"key":"ref80","doi-asserted-by":"publisher","DOI":"10.1080\/03054980902934563"},{"key":"ref89","doi-asserted-by":"publisher","DOI":"10.1080\/01587919.2018.1553562"},{"key":"ref4","first-page":"1","article-title":"Examining the influence of teaching presence and task-technology fit on continuance intention to use MOOCs","author":"kim","year":"2021","journal-title":"Asia-Pacific Education Researcher"},{"key":"ref3","doi-asserted-by":"publisher","DOI":"10.1016\/j.tele.2017.09.009"},{"key":"ref6","doi-asserted-by":"publisher","DOI":"10.1016\/j.compedu.2021.104189"},{"key":"ref5","doi-asserted-by":"publisher","DOI":"10.3390\/su13084586"},{"key":"ref8","first-page":"183","article-title":"The implementation of gamification in massive open online courses (MOOC) platform","volume":"886","author":"bakar","year":"2018","journal-title":"Commun Comput Inf Sci"},{"key":"ref85","doi-asserted-by":"publisher","DOI":"10.1016\/S2212-5671(15)00123-9"},{"key":"ref49","first-page":"6","article-title":"Mapping gaming elements with gamification categories: Immersion, achievement, and social in a MOOC setting","author":"rohan","year":"2020","journal-title":"Proc 14th Int Conf Innov Inf Technol (IIT)"},{"key":"ref7","first-page":"11","article-title":"A practical experience on the use of gamification in MOOC courses as a strategy to increase motivation","author":"morales","year":"2018","journal-title":"Learning Technology for Education in Cloud—The Changing Face of Education"},{"key":"ref86","doi-asserted-by":"publisher","DOI":"10.4018\/ijec.2015100101"},{"key":"ref87","doi-asserted-by":"publisher","DOI":"10.1080\/02680513.2020.1798221"},{"key":"ref9","doi-asserted-by":"publisher","DOI":"10.1016\/j.im.2018.06.003"},{"key":"ref88","first-page":"23","article-title":"Examining the relations among student motivation, engagement, and retention in a MOOC: A structural equation modeling approach","volume":"2","author":"xiong","year":"2015","journal-title":"Global Education Review"},{"key":"ref46","doi-asserted-by":"publisher","DOI":"10.1007\/s12525-015-0212-z"},{"key":"ref45","doi-asserted-by":"publisher","DOI":"10.1080\/01587919.2015.1019963"},{"key":"ref48","first-page":"1","article-title":"The use of gamification in xMOOCs about energy: Effects and predictive models for participants’ learning","volume":"36","author":"flores","year":"2020","journal-title":"Australas J Educ Technol"},{"key":"ref47","doi-asserted-by":"publisher","DOI":"10.3390\/informatics6030032"},{"key":"ref42","doi-asserted-by":"publisher","DOI":"10.1109\/ACCESS.2019.2903230"},{"key":"ref41","first-page":"11","article-title":"Gamification of education and learning: A review of empirical literature","volume":"2186","author":"majuri","year":"2018","journal-title":"Proc CEUR Workshop"},{"key":"ref44","first-page":"1","article-title":"Framework for embedding gamification in massive open online course (MOOC)","author":"bakar","year":"2017","journal-title":"Proc Int Conf Res Innov Inf Syst (ICRIIS)"},{"key":"ref43","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2017.10.001"}],"container-title":["IEEE Access"],"original-title":[],"link":[{"URL":"http:\/\/xplorestaging.ieee.org\/ielx7\/6287639\/9312710\/09505660.pdf?arnumber=9505660","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,9,8]],"date-time":"2022-09-08T16:41:58Z","timestamp":1662655318000},"score":1,"resource":{"primary":{"URL":"https:\/\/ieeexplore.ieee.org\/document\/9505660\/"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2021]]},"references-count":92,"URL":"https:\/\/doi.org\/10.1109\/access.2021.3102293","relation":{},"ISSN":["2169-3536"],"issn-type":[{"value":"2169-3536","type":"electronic"}],"subject":[],"published":{"date-parts":[[2021]]}}}