{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,7,11]],"date-time":"2025-07-11T00:01:29Z","timestamp":1752192089723,"version":"3.41.2"},"reference-count":58,"publisher":"Institute of Electrical and Electronics Engineers (IEEE)","license":[{"start":{"date-parts":[[2025,1,1]],"date-time":"2025-01-01T00:00:00Z","timestamp":1735689600000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by-nc-nd\/4.0\/"}],"funder":[{"DOI":"10.13039\/501100002858","name":"China Postdoctoral Science Foundation","doi-asserted-by":"publisher","award":["2023MD744207"],"award-info":[{"award-number":["2023MD744207"]}],"id":[{"id":"10.13039\/501100002858","id-type":"DOI","asserted-by":"publisher"}]},{"DOI":"10.13039\/501100015973","name":"Research Start-Up Funding Project of Quzhou University","doi-asserted-by":"publisher","award":["BSYJ202344"],"award-info":[{"award-number":["BSYJ202344"]}],"id":[{"id":"10.13039\/501100015973","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["IEEE Access"],"published-print":{"date-parts":[[2025]]},"DOI":"10.1109\/access.2025.3584046","type":"journal-article","created":{"date-parts":[[2025,6,30]],"date-time":"2025-06-30T13:39:16Z","timestamp":1751290756000},"page":"114282-114296","source":"Crossref","is-referenced-by-count":0,"title":["Research on the Dimensional Framework of Digital Marketing Content on Social Media: Coarse Grained and Fine Grained"],"prefix":"10.1109","volume":"13","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-2587-3559","authenticated-orcid":false,"given":"Yang","family":"Liu","sequence":"first","affiliation":[{"name":"School of Business, Quzhou University, Quzhou, China"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-2580-0341","authenticated-orcid":false,"given":"Jiaying","family":"Wang","sequence":"additional","affiliation":[{"name":"School of Opto-Electronic Engineering, Zaozhuang University, Zaozhuang, China"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-5804-4741","authenticated-orcid":false,"given":"Zhijie","family":"Zhao","sequence":"additional","affiliation":[{"name":"China Postdoctoral Research Station, Northeast Asia Service Outsourcing Research Center, Harbin University of Commerce, Harbin, China"}]}],"member":"263","reference":[{"doi-asserted-by":"publisher","key":"ref1","DOI":"10.1108\/ejm-08-2022-0623"},{"doi-asserted-by":"publisher","key":"ref2","DOI":"10.1109\/access.2024.3449113"},{"doi-asserted-by":"publisher","key":"ref3","DOI":"10.1108\/jhtt-02-2017-0012"},{"doi-asserted-by":"publisher","key":"ref4","DOI":"10.1002\/mar.20761"},{"doi-asserted-by":"publisher","key":"ref5","DOI":"10.1016\/S2212-5671(16)30133-2"},{"doi-asserted-by":"publisher","key":"ref6","DOI":"10.3390\/systems13020124"},{"doi-asserted-by":"publisher","key":"ref7","DOI":"10.1108\/jpbm-07-2018-1948"},{"issue":"1","key":"ref8","first-page":"97","article-title":"The impact of brand information content on consumer sharing willingness under social media settings","volume":"46","author":"Zhu","year":"2020","journal-title":"Ningxia Social Sci."},{"doi-asserted-by":"publisher","key":"ref9","DOI":"10.1080\/00913367.2017.1405751"},{"doi-asserted-by":"publisher","key":"ref10","DOI":"10.1016\/j.ausmj.2020.01.001"},{"issue":"6","key":"ref11","first-page":"44","article-title":"Research on the construction of micro-blog information quality evaluation indicator system","volume":"35","author":"Hu","year":"2017","journal-title":"Inf. Sci."},{"doi-asserted-by":"publisher","key":"ref12","DOI":"10.1016\/j.intmar.2018.07.003"},{"doi-asserted-by":"publisher","key":"ref13","DOI":"10.1086\/268109"},{"doi-asserted-by":"publisher","key":"ref14","DOI":"10.3390\/bs15010074"},{"doi-asserted-by":"publisher","key":"ref15","DOI":"10.1016\/j.apmrv.2016.10.006"},{"doi-asserted-by":"publisher","key":"ref16","DOI":"10.1007\/s10796-017-9821-8"},{"doi-asserted-by":"publisher","key":"ref17","DOI":"10.1016\/j.chb.2015.01.053"},{"doi-asserted-by":"publisher","key":"ref18","DOI":"10.1080\/0965254x.2017.1359655"},{"doi-asserted-by":"publisher","key":"ref19","DOI":"10.1108\/ejm-10-2017-0722"},{"issue":"2","key":"ref20","first-page":"154","article-title":"Research on the interaction process between customers and marketing entities from the perspective of digital content marketing: A multi-case study based on home appliance manufacturing industry","volume":"55","author":"Lei","year":"2025","journal-title":"J. Northwest Univ. Philosophy Social Sci. Ed."},{"doi-asserted-by":"publisher","key":"ref21","DOI":"10.1177\/002224298805200302"},{"doi-asserted-by":"publisher","key":"ref22","DOI":"10.3390\/su16072968"},{"doi-asserted-by":"publisher","key":"ref23","DOI":"10.1016\/j.chb.2016.04.017"},{"doi-asserted-by":"publisher","key":"ref24","DOI":"10.2307\/3172719"},{"doi-asserted-by":"publisher","key":"ref25","DOI":"10.3390\/su12010434"},{"doi-asserted-by":"publisher","key":"ref26","DOI":"10.1111\/ijcs.12805"},{"doi-asserted-by":"publisher","key":"ref27","DOI":"10.1002\/mar.20204"},{"doi-asserted-by":"publisher","key":"ref28","DOI":"10.1080\/19368623.2018.1516588"},{"doi-asserted-by":"publisher","key":"ref29","DOI":"10.1016\/s0022-4359(00)00045-2"},{"doi-asserted-by":"publisher","key":"ref30","DOI":"10.1016\/j.jbusres.2011.10.014"},{"doi-asserted-by":"publisher","key":"ref31","DOI":"10.1016\/j.jbusres.2020.02.032"},{"doi-asserted-by":"publisher","key":"ref32","DOI":"10.1007\/s40558-017-0097-0"},{"doi-asserted-by":"publisher","key":"ref33","DOI":"10.1016\/j.jbusres.2014.09.035"},{"doi-asserted-by":"publisher","key":"ref34","DOI":"10.1007\/s11747-016-0509-2"},{"doi-asserted-by":"publisher","key":"ref35","DOI":"10.1108\/ejm-03-2017-0182"},{"doi-asserted-by":"publisher","key":"ref36","DOI":"10.1007\/s13278-013-0098-8"},{"doi-asserted-by":"publisher","key":"ref37","DOI":"10.1108\/jcm-08-2016-1905"},{"doi-asserted-by":"publisher","key":"ref38","DOI":"10.1080\/0965254x.2015.1095222"},{"doi-asserted-by":"publisher","key":"ref39","DOI":"10.1145\/1357054.1357213"},{"doi-asserted-by":"publisher","key":"ref40","DOI":"10.1016\/j.chb.2011.07.011"},{"doi-asserted-by":"publisher","key":"ref41","DOI":"10.1016\/j.intmar.2015.09.001"},{"doi-asserted-by":"publisher","key":"ref42","DOI":"10.1108\/09564231211248444"},{"doi-asserted-by":"publisher","key":"ref43","DOI":"10.1080\/19368623.2016.1100102"},{"doi-asserted-by":"publisher","key":"ref44","DOI":"10.1177\/0022243719881113"},{"doi-asserted-by":"publisher","key":"ref45","DOI":"10.1177\/00222429231152880"},{"volume-title":"Core Technology and Algorithm of Python Natural Language Processing","year":"2018","author":"Tu","key":"ref46"},{"doi-asserted-by":"publisher","key":"ref47","DOI":"10.1061\/JCEMD4.COENG-15181"},{"doi-asserted-by":"publisher","key":"ref48","DOI":"10.1108\/intr-11-2013-0231"},{"doi-asserted-by":"publisher","key":"ref49","DOI":"10.1177\/002224378902600201"},{"doi-asserted-by":"publisher","key":"ref50","DOI":"10.1509\/jmr.10.0353"},{"doi-asserted-by":"publisher","key":"ref51","DOI":"10.1086\/209313"},{"doi-asserted-by":"publisher","key":"ref52","DOI":"10.1016\/j.elerap.2017.09.005"},{"doi-asserted-by":"publisher","key":"ref53","DOI":"10.1108\/JRIM-05-2014-0023"},{"doi-asserted-by":"publisher","key":"ref54","DOI":"10.1287\/mnsc.2017.2902"},{"doi-asserted-by":"publisher","key":"ref55","DOI":"10.5267\/j.msl.2020.1.010"},{"issue":"4","key":"ref56","first-page":"288","article-title":"The effect of firm marketing content on product sales: Evidence from a mobile social media platform","volume":"18","author":"Wan","year":"2017","journal-title":"J. Electron. Commerce Res."},{"doi-asserted-by":"publisher","key":"ref57","DOI":"10.1007\/s11747-019-00695-1"},{"doi-asserted-by":"publisher","key":"ref58","DOI":"10.1016\/j.ausmj.2020.04.008"}],"container-title":["IEEE Access"],"original-title":[],"link":[{"URL":"http:\/\/xplorestaging.ieee.org\/ielx8\/6287639\/10820123\/11059259.pdf?arnumber=11059259","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,9]],"date-time":"2025-07-09T23:20:14Z","timestamp":1752103214000},"score":1,"resource":{"primary":{"URL":"https:\/\/ieeexplore.ieee.org\/document\/11059259\/"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2025]]},"references-count":58,"URL":"https:\/\/doi.org\/10.1109\/access.2025.3584046","relation":{},"ISSN":["2169-3536"],"issn-type":[{"type":"electronic","value":"2169-3536"}],"subject":[],"published":{"date-parts":[[2025]]}}}