{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,4]],"date-time":"2026-03-04T22:46:41Z","timestamp":1772664401371,"version":"3.50.1"},"reference-count":46,"publisher":"IEEE","license":[{"start":{"date-parts":[[2024,9,19]],"date-time":"2024-09-19T00:00:00Z","timestamp":1726704000000},"content-version":"stm-asf","delay-in-days":0,"URL":"https:\/\/doi.org\/10.15223\/policy-029"},{"start":{"date-parts":[[2024,9,19]],"date-time":"2024-09-19T00:00:00Z","timestamp":1726704000000},"content-version":"stm-asf","delay-in-days":0,"URL":"https:\/\/doi.org\/10.15223\/policy-037"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2024,9,19]]},"DOI":"10.1109\/acit62333.2024.10712618","type":"proceedings-article","created":{"date-parts":[[2024,10,16]],"date-time":"2024-10-16T17:51:15Z","timestamp":1729101075000},"page":"190-196","source":"Crossref","is-referenced-by-count":6,"title":["Finfluencer: Exploring the Untapped Influence of Financial Influencers"],"prefix":"10.1109","author":[{"given":"Aditi Rajput","family":"Symbiosis","sequence":"first","affiliation":[{"name":"Symbiosis Institute of Business Management Symbiosis International Deemed University,Symbiosis Center for Research & Innovation Symbiosis Centre for Behavioural Studies,Pune,India"}]},{"given":"Aradhana","family":"Gandhi","sequence":"additional","affiliation":[{"name":"Symbiosis Institute of Business Management Symbiosis International Deemed University,Symbiosis Centre for Behavioural Studies,Pune,India"}]}],"member":"263","reference":[{"key":"ref1","doi-asserted-by":"publisher","DOI":"10.1080\/1553118x.2022.2032079"},{"key":"ref2","doi-asserted-by":"publisher","DOI":"10.1093\/jcr\/ucad003"},{"key":"ref3","doi-asserted-by":"publisher","DOI":"10.12688\/f1000research.123849.1"},{"key":"ref4","article-title":"Doing Business in India","author":"Lakshman","year":"2015"},{"key":"ref5","first-page":"097317412210847","article-title":"Globalization Versus Slowbalization: A Perspective of the Indian Economy","author":"Gupta","year":"2022","journal-title":"Journal of South Asian Development"},{"key":"ref6","first-page":"669675","article-title":"From Clicks to Carts: Investigating Impulse Buying in Influencer Live-Streaming","volume-title":"2024 ASU International Conference in Emerging Technologies for Sustainability and Intelligent Systems (ICETSIS)","volume":"2024","author":"Rajput"},{"issue":"2","key":"ref7","doi-asserted-by":"crossref","first-page":"155","DOI":"10.1177\/09731741221094654","article-title":"The Growth Volatility Relationship: A Spatial Panel Analysis of the States of India","volume":"17","author":"Patnaik","year":"2022","journal-title":"Journal of South Asian Development"},{"key":"ref8","first-page":"097639962110703","article-title":"The Indian Growth Acceleration: A Brazilian Demandled Insight","author":"Gonzalo","year":"2022","journal-title":"Millennial Asia"},{"key":"ref9","first-page":"001573252110729","article-title":"India\u2019s Merchandise Exports to Asia: A Constant Market Share Analysis","author":"Fayaz","year":"2022","journal-title":"Foreign Trade Review"},{"key":"ref10","first-page":"1","article-title":"The Impact of Social Media Influencers on Ecoconscious Consumers","volume-title":"2024 ASU International Conference in Emerging Technologies for Sustainability and Intelligent Systems (ICETSIS)","volume":"2024","author":"Rajput"},{"key":"ref11","doi-asserted-by":"crossref","first-page":"307","DOI":"10.18421\/TEM111-38","article-title":"Risk-Return Trade-off and Volatility Characteristics in the Indian Stock Market","author":"Tamilselvan","year":"2022","journal-title":"TEM Journal"},{"issue":"2","key":"ref12","doi-asserted-by":"crossref","first-page":"310","DOI":"10.1080\/08874417.2022.2061639","article-title":"Information Quality of Investment Services with Social Media","volume":"63","author":"Tatpornpan","year":"2022","journal-title":"Journal of Computer Information Systems"},{"key":"ref13","first-page":"593","article-title":"Behind the MIC: Exploring the Impact of Influencer Podcasts on Consumer Perception","volume-title":"2024 International Conference on Automation and Computation (AUTOCOM)","volume":"2024","author":"Rajput"},{"key":"ref14","first-page":"227853372110703","article-title":"Role of Social Networking Sites in Financial Product Choice: An Investigation Through the Theory of Planned Behavior","author":"Akhtar","year":"2022","journal-title":"Business Perspectives and Research"},{"issue":"2","key":"ref15","first-page":"302312","article-title":"SOCIAL MEDIA AS A STRATEGIC CAPABILITY FOR STARTUPS AND THE MEDIATING ROLE OF SOCIAL CAPITAL","volume":"23","author":"Mumi","year":"2022","journal-title":"Business: Theory and Practice"},{"key":"ref16","first-page":"586","article-title":"Influencer Voices: Exploring How Recommendations Drive Tourism Intent","volume-title":"2024 International Conference on Automation and Computation (AUTOCOM)","volume":"2024","author":"Rajput"},{"key":"ref17","article-title":"Does Financial Literacy Affect Household Financial Behavior? The Role of Limited Attention","volume":"13","author":"Xu","year":"2022","journal-title":"Frontiers in Psychology"},{"key":"ref18","doi-asserted-by":"crossref","DOI":"10.3389\/fpsyg.2022.977444","article-title":"An empirical assessment of financial literacy and behavioral biases on investment decision: Fresh evidence from small investor perception","volume":"13","author":"Weixiang","year":"2022","journal-title":"Frontiers in Psychology"},{"issue":"ahead-of-print","key":"ref19","article-title":"I will buy what my \u201cfriend\u201d recommends\u2019: the effects of parasocial relationships, influencer credibility and selfesteem on purchase intentions","volume":"ahead-of-print","author":"Bi","year":"2022","journal-title":"Journal of Research in Interactive Marketing"},{"key":"ref20","doi-asserted-by":"crossref","DOI":"10.1108\/MF-03-2021-0130","article-title":"Does financial literacy affect investor\u2019s planned behavior as a moderator?","author":"Adil","year":"2022","journal-title":"Managerial Finance"},{"key":"ref21","doi-asserted-by":"crossref","DOI":"10.1108\/APJML-07-2022-0598","article-title":"Investigating the impact of authenticity of social media influencers on followers\u2019 purchase behavior: mediating analysis of parasocial interaction on Instagram","author":"Agnihotri","year":"2023","journal-title":"Asia Pacific Journal of Marketing and Logistics"},{"key":"ref22","doi-asserted-by":"crossref","DOI":"10.1108\/IJBM-02-2022-0088","article-title":"The psychological antecedents of personal financial management behavior: a metaanalysis","author":"Goyal","year":"2022","journal-title":"International Journal of Bank Marketing"},{"issue":"4","key":"ref23","doi-asserted-by":"crossref","first-page":"1252","DOI":"10.1002\/jts.22820","article-title":"The associations between posttraumatic stress disorder and delay discounting, future orientation, and reward availability: A behavioral economic model","volume":"35","author":"Olin","year":"2022","journal-title":"Journal of Traumatic Stress"},{"key":"ref24","article-title":"The roles of financial literacy and overconfidence in investment decisions in Saudi Arabia","volume-title":"Frontiers in Psychology","volume":"13","author":"Seraj"},{"issue":"3","key":"ref25","doi-asserted-by":"crossref","first-page":"79","DOI":"10.3390\/ijfs10030079","article-title":"From White Collar to Influencer Marketing? How Banks Can Reach Young Customers","volume":"10","author":"Walzhofer","year":"2022","journal-title":"International Journal of Financial Studies"},{"key":"ref26","article-title":"The Promotion and Optimization of Bank Financial Products Using Consumers\u2019 Psychological Perception","volume":"13","author":"Zhang","year":"2022","journal-title":"Frontiers in Psychology"},{"issue":"19","key":"ref27","doi-asserted-by":"crossref","first-page":"12323","DOI":"10.3390\/su141912323","article-title":"The Influence of the Credibility of Social Media Influencers SMIs on the Consumers\u2019 Purchase Intentions: Evidence from Saudi Arabia","volume":"14","author":"Mabkhot","year":"2022","journal-title":"Sustainability"},{"key":"ref28","doi-asserted-by":"crossref","DOI":"10.1108\/IJBM-09-2021-0439","article-title":"Man vs machine: how artificial intelligence in banking influences consumer belief in financial advice","author":"Northey","year":"2022","journal-title":"International Journal of Bank Marketing"},{"issue":"1","key":"ref29","doi-asserted-by":"crossref","DOI":"10.1108\/INTR-08-2020-0467","article-title":"Digital influencers, social power and consumer engagement in social commerce","volume":"33","author":"Wang","year":"2022","journal-title":"Internet Research"},{"key":"ref30","doi-asserted-by":"publisher","DOI":"10.1080\/20932685.2022.2039263"},{"key":"ref31","doi-asserted-by":"publisher","DOI":"10.3389\/fpsyg.2022.940649"},{"key":"ref32","doi-asserted-by":"publisher","DOI":"10.1108\/jibr-10-2021-0357"},{"key":"ref33","doi-asserted-by":"publisher","DOI":"10.1108\/lbsjmr-09-2022-0052"},{"key":"ref34","doi-asserted-by":"crossref","DOI":"10.1108\/CR-11-2023-0297","article-title":"The impact of digital financial literacy on financial behavior: customers\u2019 perspective","author":"Abdallah","year":"2024","journal-title":"Competitiveness review"},{"key":"ref35","doi-asserted-by":"crossref","DOI":"10.1108\/EJM-02-2023-0141","article-title":"Social media \u2018stars\u2019 vs \u2018the ordinary\u2019 me: influencer marketing and the role of self-discrepancies, perceived homophily, authenticity, self-acceptance and mindfulness","author":"Shehzala","year":"2024","journal-title":"European Journal of Marketing"},{"issue":"1","key":"ref36","doi-asserted-by":"crossref","DOI":"10.1186\/s12889-023-15389-1","article-title":"User-generated content and influencer marketing involving e-cigarettes on social media: a scoping review and content analysis of YouTube and Instagram","volume":"23","author":"Smith","year":"2023","journal-title":"BMC Public Health"},{"issue":"1","key":"ref37","doi-asserted-by":"crossref","first-page":"74","DOI":"10.1007\/BF02723327","article-title":"On the Evaluation of Structural Equation Models","volume":"16","author":"Bagozzi","year":"1988","journal-title":"Journal of the Academy of Marketing Science"},{"issue":"2","key":"ref38","doi-asserted-by":"crossref","first-page":"111","DOI":"10.1111\/j.2517-6161.1974.tb00994.x","article-title":"Cross-Validatory Choice and Assessment of Statistical Predictions","volume":"36","author":"Stone","year":"1974","journal-title":"Journal of the Royal Statistical Society: Series B (Methodological)"},{"issue":"4","key":"ref39","doi-asserted-by":"crossref","first-page":"1135","DOI":"10.5267\/j.ijdns.2022.7.006","article-title":"The effect of social media influencers\u2019 characteristics on consumer intention and attitude toward Keto products purchase intention","volume":"6","author":"Kurdi","year":"2022","journal-title":"International Journal of Data and Network Science"},{"key":"ref40","article-title":"Evolution of Financial Advice: Embracing Cashflow Planning Technologies","author":"Kannady","year":"2022"},{"key":"ref41","article-title":"Where Do 80% Of Young Adults Get Financial Advice? Forbes Advisor","author":"Egan","year":"2023"},{"key":"ref42","article-title":"20 Best Personal Finance YouTube Channels to Follow in 2024","author":"Manojlovic","year":"2023","journal-title":"FinMasters"},{"key":"ref43","article-title":"A LITERATURE REVIEW ON SOCIAL MEDIA IN FINANCE","author":"Ferah","year":"2023","journal-title":"Journal of Business, Economics and Finance"},{"issue":"3","key":"ref44","doi-asserted-by":"crossref","first-page":"2677","DOI":"10.3390\/su15032677","article-title":"The Effects of Financial Attitudes, Financial Literacy and Health Literacy on Sustainable Financial Retirement Planning: The Moderating Role of the Financial Advisor","volume":"15","author":"Mustafa","year":"2023","journal-title":"Sustainability"},{"issue":"3","key":"ref45","doi-asserted-by":"crossref","first-page":"2229","DOI":"10.3390\/ijerph20032229","article-title":"The Impact of Financial Literacy on Household Health Investment: Empirical Evidence from China","volume":"20","author":"Ling","year":"2023","journal-title":"International Journal of Environmental Research and Public Health"},{"issue":"4","key":"ref46","doi-asserted-by":"crossref","first-page":"3393","DOI":"10.3390\/su15043393","article-title":"Impact of Digital Finance on Green Technology Innovation: The Mediating Effect of Financial Constraints","volume":"15","author":"Tang","year":"2023","journal-title":"Sustainability"}],"event":{"name":"2024 14th International Conference on Advanced Computer Information Technologies (ACIT)","location":"Ceske Budejovice, Czech Republic","start":{"date-parts":[[2024,9,19]]},"end":{"date-parts":[[2024,9,21]]}},"container-title":["2024 14th International Conference on Advanced Computer Information Technologies (ACIT)"],"original-title":[],"link":[{"URL":"http:\/\/xplorestaging.ieee.org\/ielx8\/10712446\/10712447\/10712618.pdf?arnumber=10712618","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2024,10,17]],"date-time":"2024-10-17T05:52:23Z","timestamp":1729144343000},"score":1,"resource":{"primary":{"URL":"https:\/\/ieeexplore.ieee.org\/document\/10712618\/"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2024,9,19]]},"references-count":46,"URL":"https:\/\/doi.org\/10.1109\/acit62333.2024.10712618","relation":{},"subject":[],"published":{"date-parts":[[2024,9,19]]}}}