{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,8,23]],"date-time":"2025-08-23T05:23:54Z","timestamp":1755926634621,"version":"3.28.0"},"reference-count":30,"publisher":"IEEE","license":[{"start":{"date-parts":[[2021,8,17]],"date-time":"2021-08-17T00:00:00Z","timestamp":1629158400000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/ieeexplore.ieee.org\/Xplorehelp\/downloads\/license-information\/IEEE.html"},{"start":{"date-parts":[[2021,8,17]],"date-time":"2021-08-17T00:00:00Z","timestamp":1629158400000},"content-version":"stm-asf","delay-in-days":0,"URL":"https:\/\/doi.org\/10.15223\/policy-029"},{"start":{"date-parts":[[2021,8,17]],"date-time":"2021-08-17T00:00:00Z","timestamp":1629158400000},"content-version":"stm-asf","delay-in-days":0,"URL":"https:\/\/doi.org\/10.15223\/policy-037"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2021,8,17]]},"DOI":"10.1109\/cog52621.2021.9619092","type":"proceedings-article","created":{"date-parts":[[2021,12,7]],"date-time":"2021-12-07T15:53:06Z","timestamp":1638892386000},"page":"1-5","source":"Crossref","is-referenced-by-count":3,"title":["Customer Lifetime Value in Mobile Games: a Note on Stylized Facts and Statistical Challenges"],"prefix":"10.1109","author":[{"given":"Arturo","family":"Valdivia","sequence":"first","affiliation":[]}],"member":"263","reference":[{"key":"ref30","first-page":"179","article-title":"Predicting customer value using clumpiness: From rfm to rfmc","volume":"34","author":"zhang","year":"2014","journal-title":"Marketing Science"},{"key":"ref10","doi-asserted-by":"publisher","DOI":"10.1287\/mksc.1040.0098"},{"key":"ref11","doi-asserted-by":"publisher","DOI":"10.1016\/j.intmar.2008.11.003"},{"key":"ref12","doi-asserted-by":"publisher","DOI":"10.2307\/2341080"},{"key":"ref13","article-title":"Timing customer reactivation initiatives","volume":"20","author":"holtrop","year":"2020","journal-title":"Marketing Science Institute working paper"},{"key":"ref14","doi-asserted-by":"publisher","DOI":"10.15358\/0344-1369-2007-JRM-2-75"},{"key":"ref15","doi-asserted-by":"publisher","DOI":"10.1287\/mksc.1110.0654"},{"key":"ref16","doi-asserted-by":"publisher","DOI":"10.1007\/0-387-29150-4"},{"key":"ref17","doi-asserted-by":"publisher","DOI":"10.1002\/9780470748916.ch6"},{"key":"ref18","doi-asserted-by":"publisher","DOI":"10.1198\/073500107000000278"},{"key":"ref19","doi-asserted-by":"publisher","DOI":"10.1080\/03610929308831059"},{"key":"ref28","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-8349-8121-9"},{"key":"ref4","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.1110.1461"},{"key":"ref27","doi-asserted-by":"publisher","DOI":"10.1007\/s12599-015-0395-z"},{"key":"ref3","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijresmar.2006.12.005"},{"key":"ref6","doi-asserted-by":"publisher","DOI":"10.1109\/BigData.2018.8622151"},{"key":"ref29","doi-asserted-by":"publisher","DOI":"10.1509\/jmkg.72.3.82"},{"key":"ref5","first-page":"79","author":"burelli","year":"2019","journal-title":"Predicting Customer Lifetime Value in Free-to-Play Games"},{"key":"ref8","doi-asserted-by":"publisher","DOI":"10.1145\/3167918.3167925"},{"key":"ref7","doi-asserted-by":"publisher","DOI":"10.1137\/070710111"},{"key":"ref2","doi-asserted-by":"publisher","DOI":"10.2139\/ssrn.3546017"},{"key":"ref9","first-page":"26","article-title":"The pattern of consumer purchases","volume":"8","author":"ehrenberg","year":"1959","journal-title":"Journal of the Royal Statistical Society Series C (Applied Statistics)"},{"journal-title":"AppsFlyer State of gaming report","year":"2020","key":"ref1"},{"journal-title":"Newzoo Global games market report","year":"2021","key":"ref20"},{"key":"ref22","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijresmar.2020.09.002"},{"key":"ref21","doi-asserted-by":"publisher","DOI":"10.1287\/mksc.2015.0963"},{"key":"ref24","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.33.1.1"},{"key":"ref23","first-page":"45","article-title":"Direct marketing's 50 big ideas","volume":"50","author":"roel","year":"1988","journal-title":"Direct Marketing"},{"key":"ref26","first-page":"79","article-title":"Predicting purchase decisions in mobile free-to-play games","author":"sifa","year":"0","journal-title":"Proceedings of the Eleventh AAAI Conference on Artificial Intelligence and Interactive Digital Entertainment (AIIDE-15)"},{"key":"ref25","doi-asserted-by":"publisher","DOI":"10.24251\/HICSS.2018.115"}],"event":{"name":"2021 IEEE Conference on Games (CoG)","start":{"date-parts":[[2021,8,17]]},"location":"Copenhagen, Denmark","end":{"date-parts":[[2021,8,20]]}},"container-title":["2021 IEEE Conference on Games (CoG)"],"original-title":[],"link":[{"URL":"http:\/\/xplorestaging.ieee.org\/ielx7\/9618888\/9618891\/09619092.pdf?arnumber=9619092","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,5,10]],"date-time":"2022-05-10T12:53:36Z","timestamp":1652187216000},"score":1,"resource":{"primary":{"URL":"https:\/\/ieeexplore.ieee.org\/document\/9619092\/"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2021,8,17]]},"references-count":30,"URL":"https:\/\/doi.org\/10.1109\/cog52621.2021.9619092","relation":{},"subject":[],"published":{"date-parts":[[2021,8,17]]}}}