{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,1,30]],"date-time":"2026-01-30T22:09:22Z","timestamp":1769810962010,"version":"3.49.0"},"reference-count":37,"publisher":"IEEE","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2003]]},"DOI":"10.1109\/hicss.2003.1174237","type":"proceedings-article","created":{"date-parts":[[2004,6,22]],"date-time":"2004-06-22T20:27:43Z","timestamp":1087936063000},"page":"9 pp.","source":"Crossref","is-referenced-by-count":12,"title":["Needs and gratifications for interactive TV implications for designers"],"prefix":"10.1109","author":[{"given":"J.","family":"Livaditi","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"K.","family":"Vassilopoulou","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"C.","family":"Lougos","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"K.","family":"Chorianopoulos","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"263","reference":[{"key":"ref33","author":"hair","year":"1994","journal-title":"Multivariate Data Analysis with Readings"},{"key":"ref32","author":"tabachnick","year":"1996","journal-title":"Using Multivariate Statistics"},{"key":"ref31","doi-asserted-by":"publisher","DOI":"10.1007\/978-1-4615-4971-0_6"},{"key":"ref30","doi-asserted-by":"publisher","DOI":"10.1023\/A:1009649402461"},{"key":"ref37","doi-asserted-by":"publisher","DOI":"10.1080\/08838159409364244"},{"key":"ref36","first-page":"15","article-title":"Profiling the zappers","volume":"25","author":"heeter","year":"1985","journal-title":"Journal of Advertising Research"},{"key":"ref35","article-title":"PCs Vs TVs","volume":"3","author":"mayer","year":"2001","journal-title":"The McKinsey Quaterly"},{"key":"ref34","article-title":"Digital Convergence is a Crock","volume":"1","author":"hulley","year":"1994","journal-title":"Computer-Mediated Communication"},{"key":"ref10","doi-asserted-by":"publisher","DOI":"10.1177\/009365097024002001"},{"key":"ref11","doi-asserted-by":"publisher","DOI":"10.1111\/j.1460-2466.1984.tb02174.x"},{"key":"ref12","article-title":"Media Uses and Effects: A Uses-and-Gratifications perspective","author":"rubin","year":"1994","journal-title":"Media Effects Advances in Theory and Research"},{"key":"ref13","author":"bruck","year":"1997","journal-title":"The Content Challenge Electronic Publishing and the New Content Industries Techno-Z FH Forschung & Entwicklung Research"},{"key":"ref14","first-page":"10","article-title":"What will be the catalysts for smart TV viewing in the digital world?","author":"bernoff","year":"2000","journal-title":"New TV Strategies"},{"key":"ref15","doi-asserted-by":"publisher","DOI":"10.1111\/j.1468-2958.1990.tb00222.x"},{"key":"ref16","doi-asserted-by":"publisher","DOI":"10.1080\/08838158309386471"},{"key":"ref17","doi-asserted-by":"publisher","DOI":"10.1177\/009365087014001004"},{"key":"ref18","doi-asserted-by":"publisher","DOI":"10.1177\/009365082009002005"},{"key":"ref19","first-page":"135","article-title":"Testing the validity of gratification measures through political effects analysis","author":"mcleod","year":"1974","journal-title":"The Uses of Mass Communications Current Perspectives on Gratifications Research"},{"key":"ref28","doi-asserted-by":"publisher","DOI":"10.1145\/240483.240491"},{"key":"ref4","author":"katz","year":"1974","journal-title":"The Uses of Mass Communication"},{"key":"ref27","doi-asserted-by":"publisher","DOI":"10.1145\/329693.329698"},{"key":"ref3","doi-asserted-by":"publisher","DOI":"10.1080\/14241279909384481"},{"key":"ref6","author":"mcquail","year":"1987","journal-title":"Mass Communcation Theroy An Intoduction"},{"key":"ref29","article-title":"AT&T's experiences with interactive television","author":"grosso","year":"0","journal-title":"presentation at the Twenty-Third Annual Telecommunication Policy Research Conference"},{"key":"ref5","article-title":"Entertainment as Media Effect","author":"bryant","year":"1994","journal-title":"Media Effects Advances in Theory and Research"},{"key":"ref8","article-title":"Uses and Gratifications of Satellite TV in Egypt","author":"rahman","year":"1998"},{"key":"ref7","first-page":"79","article-title":"Online-Service Adoption Likelihood","volume":"39","author":"lin","year":"1999","journal-title":"Journal of Advertising Research"},{"key":"ref2","doi-asserted-by":"publisher","DOI":"10.1109\/93.735867"},{"key":"ref9","article-title":"The nature of the audience","author":"ang","year":"1990","journal-title":"Questioning the Media A Critical Introduction"},{"key":"ref1","article-title":"Personalised Interactive Advertising: The I-Media Business Model","volume":"11","author":"pramataris","year":"2001","journal-title":"International Journal of Electronic Commerce & Business Media"},{"key":"ref20","doi-asserted-by":"publisher","DOI":"10.1086\/268289"},{"key":"ref22","first-page":"53","article-title":"A Multivariate Analysis of Web Usage","author":"kargaonkar","year":"2000","journal-title":"Journal of Advertising Research"},{"key":"ref21","doi-asserted-by":"publisher","DOI":"10.1016\/S0736-5853(98)00016-1"},{"key":"ref24","article-title":"Fershen im neuen Jahrtausend - ein lnformationsmedium?","volume":"4","author":"boldorn","year":"2000","journal-title":"Media Perspektiven"},{"key":"ref23","article-title":"Consumer and Interactive New Media: A Hierarchy of Desires","author":"saffo","year":"1992","journal-title":"The 1993 Ten Year Forecast"},{"key":"ref26","first-page":"364","article-title":"Rules of Convergence: What would become in the face of Internet TV?","author":"yu","year":"2001","journal-title":"Proceedings of the Pacific Asia Conference of Information Systems Seoul"},{"key":"ref25","doi-asserted-by":"publisher","DOI":"10.1080\/14241270009389926"}],"event":{"name":"36th Annual Hawaii International Conference on System Sciences, 2003. Proceedings of the","location":"Big Island, HI, USA","start":{"date-parts":[[2003,1,9]]},"end":{"date-parts":[[2003,1,9]]}},"container-title":["36th Annual Hawaii International Conference on System Sciences, 2003. Proceedings of the"],"original-title":[],"link":[{"URL":"http:\/\/xplorestaging.ieee.org\/ielx5\/8360\/26341\/01174237.pdf?arnumber=1174237","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2017,3,15]],"date-time":"2017-03-15T03:27:04Z","timestamp":1489548424000},"score":1,"resource":{"primary":{"URL":"http:\/\/ieeexplore.ieee.org\/document\/1174237\/"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2003]]},"references-count":37,"URL":"https:\/\/doi.org\/10.1109\/hicss.2003.1174237","relation":{},"subject":[],"published":{"date-parts":[[2003]]}}}