{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2024,10,29]],"date-time":"2024-10-29T18:40:56Z","timestamp":1730227256337,"version":"3.28.0"},"reference-count":47,"publisher":"IEEE","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2016,9]]},"DOI":"10.1109\/icacci.2016.7732259","type":"proceedings-article","created":{"date-parts":[[2016,11,8]],"date-time":"2016-11-08T20:57:45Z","timestamp":1478638665000},"page":"1496-1502","source":"Crossref","is-referenced-by-count":0,"title":["Effect of Hofstede's dimensions on skin care advertising at the micro level: A content analysis of Olay's Indian and US digital ads"],"prefix":"10.1109","author":[{"given":"Parvathy Saseendran","family":"Nair","sequence":"first","affiliation":[]},{"given":"Chitra","family":"Ramakrishnan","sequence":"additional","affiliation":[]}],"member":"263","reference":[{"key":"ref39","first-page":"323","article-title":"India's Changing Consumer Economy: a Cultural Perspective","volume":"21","author":"venkatesh","year":"1994","journal-title":"Advances in Consumer Research"},{"key":"ref38","doi-asserted-by":"publisher","DOI":"10.1080\/00223980.1993.9915570"},{"key":"ref33","doi-asserted-by":"publisher","DOI":"10.1037\/0033-2909.128.1.78"},{"key":"ref32","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.2003.10639047"},{"key":"ref31","doi-asserted-by":"publisher","DOI":"10.1108\/17468801011018284"},{"key":"ref30","doi-asserted-by":"publisher","DOI":"10.1509\/jimk.18.2.80"},{"key":"ref37","doi-asserted-by":"publisher","DOI":"10.1111\/j.1467-9450.2009.00772.x"},{"volume":"89","article-title":"Meaning, How Gender Shapes. &#x2018;Gender and Advertising.&#x2019; Controversies in Contemporary Advertising","year":"2013","key":"ref36"},{"key":"ref35","article-title":"The film is more about individualism than feminism&#x2019;: Manish Aggarwal, Myntra","author":"srivastava","year":"2015","journal-title":"afaqs"},{"key":"ref34","article-title":"Is Individualism good or bad?","author":"koch","year":"2014","journal-title":"The Huffington Post"},{"article-title":"Multicultural Identites","year":"0","author":"leung","key":"ref10"},{"key":"ref40","article-title":"How Different Cultures Understand Time","author":"lewis","year":"2014","journal-title":"Business Insider"},{"key":"ref11","article-title":"HUL's Ponds to counter P&G's Olay","author":"malviya","year":"2010","journal-title":"The Economic Times"},{"key":"ref12","article-title":"International marketing and culture","author":"wursten","year":"2012","journal-title":"ITIM International"},{"key":"ref13","article-title":"A Comparative Study of Individualism Vs Collectivism and its Impact on Indian Youth Culture with Special Reference to Television Commercials","volume":"1","author":"singh","year":"2014","journal-title":"IJIRST-International Journal for Innovative Research in Science & Technology"},{"key":"ref14","article-title":"Content Analysis of Lifebuoy Soap Television Advertisements in the Post Liberalization Era","author":"vasavada-oza","year":"2009","journal-title":"7th International Marketing Trends Congress"},{"key":"ref15","article-title":"Qualitative Content Analysis in Practice","author":"schreier","year":"2012","journal-title":"London SAGE"},{"article-title":"Management Research&#x2013;Applying the Principles","year":"2015","author":"rose","key":"ref16"},{"key":"ref17","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2006.10.018"},{"journal-title":"adbrands net","article-title":"Olay","year":"2015","key":"ref18"},{"key":"ref19","article-title":"Olay Highlights P&G's Push to Extend Brands","author":"byron","year":"2010","journal-title":"The Wall Street Journal"},{"journal-title":"Cultures and Organizations Software of the Mind","year":"1991","author":"hofstede","key":"ref28"},{"journal-title":"Nielsen NewsWire","article-title":"Age Before Beauty: Treating Generations with a Personal Touch in Beauty Advertising","year":"2015","key":"ref4"},{"key":"ref27","article-title":"When Celebrities Count: Popularity of Celebrity Endorsements in Emerging Markets","author":"karen page","year":"2012","journal-title":"Indian School of Business"},{"journal-title":"Skin Inc","article-title":"Global Beauty Industry Trends 2011","year":"2011","key":"ref3"},{"key":"ref6","article-title":"A Conjoint analysis of consumer preferences for Fairness creams among small towns located near Ahmedabad city","volume":"2","year":"2014","journal-title":"GALAXY International Interdisciplinary Research Journal"},{"key":"ref29","article-title":"The Hofstede center","author":"hofstede","year":"0","journal-title":"ITIM International"},{"key":"ref5","article-title":"Skincare Market In India will Be Bigger Than the Europe Market, Innovation Will Be Key to Success!","author":"brahma","year":"2014","journal-title":"Make in India"},{"key":"ref8","article-title":"The Indian whitening cream market is expanding at a rate of 18% a year","author":"durairaj","year":"2012","journal-title":"The Weekend Leader"},{"key":"ref7","article-title":"Fair and Lovely: Standards of Beauty, Globalization and the Modern Indian Woman","author":"gelles","year":"2011","journal-title":"Independent Study Project (ISP Paper 1145 )"},{"key":"ref2","article-title":"Global Beauty Trends in the 21st Century. Knowledge Management and Learning","author":"lopaciuk","year":"2013","journal-title":"Active Citizenship by Knowledge Management & Innovation Proceedings of the Management Knowledge and Learning International Conference 2013"},{"key":"ref9","article-title":"The many shades of fairness","author":"joshi","year":"2014","journal-title":"afaqs"},{"journal-title":"MAJI","article-title":"Cultural Influence in Advertising","year":"2013","key":"ref1"},{"key":"ref46","doi-asserted-by":"publisher","DOI":"10.17010\/ijom\/2014\/v44\/i12\/80006"},{"key":"ref20","article-title":"Role of culture in celebrity endorsement: Brand endorsement by celebrities in Indian context","author":"abhishek","year":"2013","journal-title":"IIMA Research and Publications"},{"key":"ref45","article-title":"The Subtle and the direct","author":"ramesh kumar","year":"2005","journal-title":"The Hindu Business Line"},{"key":"ref22","article-title":"New mom's guide to beauty recovery","author":"shah","year":"2015","journal-title":"The Times of India"},{"key":"ref47","article-title":"You searched for olay your best beautiful campaign","author":"hillard","year":"2015","journal-title":"Fleishman Hillard"},{"journal-title":"Advertising Age India","article-title":"Genelia Deshmukh Shares Her Healing Story with Olay Total Effects","year":"2015","key":"ref21"},{"key":"ref42","article-title":"The Countries Where People Are the Most Emotionally Complex","author":"beck","year":"2016","journal-title":"The Atlantic"},{"key":"ref24","article-title":"P&G Looks to Lift Olay Sales With Fewer Choices on the Shelf","author":"ng","year":"2015","journal-title":"The Wall Street Journal"},{"key":"ref41","article-title":"The application of Hofstede's cultural dimensions at Botho University: A model for workplace harmony in a multi-cultural business environment","volume":"4","author":"makambe","year":"2014","journal-title":"International Institute for Science Technology and Education Journal"},{"key":"ref23","article-title":"Impact of Celebrity Endorsed Advertisements on Consumers","volume":"2","author":"anjum","year":"2012","journal-title":"IRJCAsia Pacific Journal of Marketing & Management Review"},{"key":"ref44","article-title":"Intercultural Competencies: Turning global strategy into Tangible reality","author":"cornelissen","year":"2005","journal-title":"ITIM International"},{"key":"ref26","article-title":"Global Reach and Local Touch: Achieving Cultural Fitness in TV Advertising","author":"zandpour","year":"1994","journal-title":"Journal of Advertising Research"},{"article-title":"consequences: comparing values, behaviors, institutions and organizations across nations","year":"2001","author":"hofstede","key":"ref43"},{"key":"ref25","doi-asserted-by":"publisher","DOI":"10.1111\/j.1468-2958.1996.tb00377.x"}],"event":{"name":"2016 International Conference on Advances in Computing, Communications and Informatics (ICACCI)","start":{"date-parts":[[2016,9,21]]},"location":"Jaipur, India","end":{"date-parts":[[2016,9,24]]}},"container-title":["2016 International Conference on Advances in Computing, Communications and Informatics (ICACCI)"],"original-title":[],"link":[{"URL":"http:\/\/xplorestaging.ieee.org\/ielx7\/7592392\/7732013\/07732259.pdf?arnumber=7732259","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2016,11,30]],"date-time":"2016-11-30T12:01:49Z","timestamp":1480507309000},"score":1,"resource":{"primary":{"URL":"http:\/\/ieeexplore.ieee.org\/document\/7732259\/"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2016,9]]},"references-count":47,"URL":"https:\/\/doi.org\/10.1109\/icacci.2016.7732259","relation":{},"subject":[],"published":{"date-parts":[[2016,9]]}}}