{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,6,19]],"date-time":"2025-06-19T15:44:54Z","timestamp":1750347894886,"version":"3.28.0"},"reference-count":11,"publisher":"IEEE","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2018,9]]},"DOI":"10.1109\/icacci.2018.8554922","type":"proceedings-article","created":{"date-parts":[[2018,12,4]],"date-time":"2018-12-04T01:17:32Z","timestamp":1543886252000},"page":"1538-1542","source":"Crossref","is-referenced-by-count":6,"title":["Factors Influencing Consumer Responses to Marketing Gamification"],"prefix":"10.1109","author":[{"given":"Bhupesh","family":"Raj","sequence":"first","affiliation":[]},{"given":"Deepak","family":"Gupta","sequence":"additional","affiliation":[]}],"member":"263","reference":[{"doi-asserted-by":"publisher","key":"ref4","DOI":"10.1080\/0267257X.2010.500132"},{"doi-asserted-by":"publisher","key":"ref3","DOI":"10.1016\/j.chb.2016.12.033"},{"key":"ref10","doi-asserted-by":"crossref","first-page":"653","DOI":"10.1186\/2193-1801-3-653","article-title":"Gamification and service marketing","volume":"3","author":"conaway","year":"2014","journal-title":"SpringerPlus"},{"key":"ref6","first-page":"149","article-title":"A review of impulse buying behavior","volume":"5","author":"muruganantham","year":"2013","journal-title":"International Journal of Marketing Studies"},{"doi-asserted-by":"publisher","key":"ref11","DOI":"10.1177\/002224377301000101"},{"doi-asserted-by":"publisher","key":"ref5","DOI":"10.1016\/j.tourman.2016.09.015"},{"year":"2013","author":"hamari","journal-title":"Social motivations to use gamification an empirical study of gamifying exercise","key":"ref8"},{"doi-asserted-by":"publisher","key":"ref7","DOI":"10.1108\/13522759810214271"},{"doi-asserted-by":"publisher","key":"ref2","DOI":"10.1145\/2181037.2181040"},{"key":"ref9","article-title":"The engagement economy: how gamification is reshaping businesses","author":"palmer","year":"0","journal-title":"Deloitte"},{"doi-asserted-by":"publisher","key":"ref1","DOI":"10.1145\/1979742.1979575"}],"event":{"name":"2018 International Conference on Advances in Computing, Communications and Informatics (ICACCI)","start":{"date-parts":[[2018,9,19]]},"location":"Bangalore","end":{"date-parts":[[2018,9,22]]}},"container-title":["2018 International Conference on Advances in Computing, Communications and Informatics (ICACCI)"],"original-title":[],"link":[{"URL":"http:\/\/xplorestaging.ieee.org\/ielx7\/8536361\/8554361\/08554922.pdf?arnumber=8554922","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,1,27]],"date-time":"2022-01-27T15:22:49Z","timestamp":1643296969000},"score":1,"resource":{"primary":{"URL":"https:\/\/ieeexplore.ieee.org\/document\/8554922\/"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2018,9]]},"references-count":11,"URL":"https:\/\/doi.org\/10.1109\/icacci.2018.8554922","relation":{},"subject":[],"published":{"date-parts":[[2018,9]]}}}