{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2024,10,29]],"date-time":"2024-10-29T20:54:36Z","timestamp":1730235276816,"version":"3.28.0"},"reference-count":7,"publisher":"IEEE","license":[{"start":{"date-parts":[[2021,9,15]],"date-time":"2021-09-15T00:00:00Z","timestamp":1631664000000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/ieeexplore.ieee.org\/Xplorehelp\/downloads\/license-information\/IEEE.html"},{"start":{"date-parts":[[2021,9,15]],"date-time":"2021-09-15T00:00:00Z","timestamp":1631664000000},"content-version":"stm-asf","delay-in-days":0,"URL":"https:\/\/doi.org\/10.15223\/policy-029"},{"start":{"date-parts":[[2021,9,15]],"date-time":"2021-09-15T00:00:00Z","timestamp":1631664000000},"content-version":"stm-asf","delay-in-days":0,"URL":"https:\/\/doi.org\/10.15223\/policy-037"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2021,9,15]]},"DOI":"10.1109\/icce-tw52618.2021.9603247","type":"proceedings-article","created":{"date-parts":[[2021,11,18]],"date-time":"2021-11-18T22:21:06Z","timestamp":1637274066000},"page":"1-2","source":"Crossref","is-referenced-by-count":0,"title":["Analyze the Audience\u2019s Perception of YouTube Online Video Advertisements"],"prefix":"10.1109","author":[{"given":"Chun-Ting","family":"Chang","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Oi-Ki","family":"Wong","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Shyang-Yuh","family":"Wang","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"263","reference":[{"journal-title":"Carat Media Weekly Report","article-title":"Special Report on 2017 Advertisement Revenue","year":"0","key":"ref4"},{"year":"0","key":"ref3","article-title":"YouTube for Press"},{"key":"ref6","first-page":"55","article-title":"Communication Strategies for Internet Advertising and Brand Positioning","volume":"9","author":"hsieh","year":"2015","journal-title":"Taiwan Business Performance Journal"},{"key":"ref5","first-page":"16","article-title":"Research on the Communication Effect of Online Advertising","author":"lin","year":"2012","journal-title":"Thesis of College of Commerce"},{"year":"0","key":"ref7","article-title":"Ads on Videos that You Watch"},{"key":"ref2","first-page":"75","article-title":"How can the Visual and Auditory Online Advertising Effects the Attitude of Consumers","volume":"75","author":"wang","year":"2004","journal-title":"Art J"},{"key":"ref1","article-title":"Research the Genre Preferences and Psychological Motivation of Young Generations when Watching YouTube","author":"jiang","year":"2020","journal-title":"National Taiwan University of Arts 109 Graduation Paper"}],"event":{"name":"2021 IEEE International Conference on Consumer Electronics-Taiwan (ICCE-TW)","start":{"date-parts":[[2021,9,15]]},"location":"Penghu, Taiwan","end":{"date-parts":[[2021,9,17]]}},"container-title":["2021 IEEE International Conference on Consumer Electronics-Taiwan (ICCE-TW)"],"original-title":[],"link":[{"URL":"http:\/\/xplorestaging.ieee.org\/ielx7\/9601161\/9602869\/09603247.pdf?arnumber=9603247","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,5,10]],"date-time":"2022-05-10T16:51:06Z","timestamp":1652201466000},"score":1,"resource":{"primary":{"URL":"https:\/\/ieeexplore.ieee.org\/document\/9603247\/"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2021,9,15]]},"references-count":7,"URL":"https:\/\/doi.org\/10.1109\/icce-tw52618.2021.9603247","relation":{},"subject":[],"published":{"date-parts":[[2021,9,15]]}}}