{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2024,10,22]],"date-time":"2024-10-22T20:23:52Z","timestamp":1729628632153,"version":"3.28.0"},"reference-count":20,"publisher":"IEEE Comput. Soc","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"DOI":"10.1109\/icdm.2002.1184051","type":"proceedings-article","created":{"date-parts":[[2003,6,26]],"date-time":"2003-06-26T11:35:00Z","timestamp":1056627300000},"page":"775-778","source":"Crossref","is-referenced-by-count":0,"title":["Experimentation and self learning in continuous database marketing"],"prefix":"10.1109","author":[{"given":"J.E.","family":"Pearce","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"R.N.","family":"Shaw","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"G.I.","family":"Webb","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"B.","family":"Garner","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"263","reference":[{"key":"ref10","doi-asserted-by":"crossref","first-page":"1249","DOI":"10.1287\/mnsc.44.9.1249","article-title":"Optimal Mailing of Catalogs: A New Methodology Using Estimable Structural Dynamic Fro-gramming Models","volume":"44","author":"gontil","year":"1998","journal-title":"Management Science"},{"key":"ref11","doi-asserted-by":"crossref","first-page":"5","DOI":"10.1002\/(SICI)1520-6653(199821)12:2<5::AID-DIR2>3.0.CO;2-D","article-title":"Continuous Predictive Modeling: A Comparative Analysis","volume":"12","author":"levin","year":"1998","journal-title":"Journal of Interactive Marketing"},{"key":"ref12","first-page":"73","article-title":"Data Mining for Direct Marketing: Problems and Solutions","author":"ling","year":"1991","journal-title":"The Fourth International Conference on Knowledge Discovery and Data Mining"},{"article-title":"Determining the Direct Mailing Frequency with Dynamic Stochastic Programming E12000-34\/A","year":"0","author":"piersma","key":"ref13"},{"key":"ref14","first-page":"379","article-title":"A Technical lllustration of Alternative Direct Marketing Response Models","volume":"8","author":"ratner","year":"2000","journal-title":"J Target Measure Anal Marketing"},{"key":"ref15","article-title":"A Comparison of Approaches For Maximizing Business Payoff of Prediction, Models","author":"masand","year":"1996","journal-title":"Proceedings of the Second International Conference on Knowledge Discovery and Data Mining"},{"key":"ref16","doi-asserted-by":"publisher","DOI":"10.1002\/dir.4000070307"},{"key":"ref17","doi-asserted-by":"publisher","DOI":"10.1002\/dir.4000010105"},{"key":"ref18","doi-asserted-by":"publisher","DOI":"10.1057\/palgrave.jt.5740043"},{"key":"ref19","article-title":"Optimizing Customer Relationship Management Through Every Interaction","author":"herschel","year":"2001","journal-title":"Gartner Stamford G00208699"},{"key":"ref4","doi-asserted-by":"publisher","DOI":"10.1002\/(SICI)1522-7138(199723)11:4<42::AID-DIR7>3.0.CO;2-W"},{"key":"ref3","first-page":"74","article-title":"The Decade of Marketing","volume":"11","author":"demery","year":"1999","journal-title":"Credit Card Man-agement"},{"journal-title":"Building Data Mining Applications for CRM","year":"2000","author":"berson","key":"ref6"},{"key":"ref5","doi-asserted-by":"publisher","DOI":"10.1002\/dir.4000020404"},{"key":"ref8","doi-asserted-by":"crossref","first-page":"378","DOI":"10.1287\/mksc.14.4.378","article-title":"Optimal Selection for Direct Mail","volume":"14","author":"buit","year":"1995","journal-title":"Marketing Science"},{"key":"ref7","first-page":"144","article-title":"Direct Marketing Response Models Using Genetic Algorithms","author":"bhattacharyya","year":"1998","journal-title":"The Fourth International Conference on Knowledge Discovery and Data Mining"},{"key":"ref2","first-page":"14","article-title":"CRM Evolution","volume":"2","author":"grimes","year":"1999","journal-title":"Intelligent Enterprise"},{"key":"ref1","first-page":"50","article-title":"Transforming Data Into Marketing Insight","volume":"14","author":"hedgcock","year":"1998","journal-title":"Automatic J D News"},{"key":"ref9","article-title":"Comparing Adaptive and Traditional Techniques for Direct Marketing","author":"eiben","year":"1996","journal-title":"presented at Proceedings of the 4th European Congress on Intelligent Techniques and Soft Computing"},{"key":"ref20","doi-asserted-by":"publisher","DOI":"10.1287\/ijoc.11.3.248"}],"event":{"name":"2002 IEEE International Conference on Data Mining. ICDM 2002","acronym":"ICDM-02","location":"Maebashi City, Japan"},"container-title":["2002 IEEE International Conference on Data Mining, 2002. Proceedings."],"original-title":[],"link":[{"URL":"http:\/\/xplorestaging.ieee.org\/ielx5\/8435\/26564\/01184051.pdf?arnumber=1184051","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2017,6,15]],"date-time":"2017-06-15T18:46:33Z","timestamp":1497552393000},"score":1,"resource":{"primary":{"URL":"http:\/\/ieeexplore.ieee.org\/document\/1184051\/"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[null]]},"references-count":20,"URL":"https:\/\/doi.org\/10.1109\/icdm.2002.1184051","relation":{},"subject":[]}}