{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2024,10,30]],"date-time":"2024-10-30T04:32:10Z","timestamp":1730262730863,"version":"3.28.0"},"reference-count":35,"publisher":"IEEE","license":[{"start":{"date-parts":[[2020,12,14]],"date-time":"2020-12-14T00:00:00Z","timestamp":1607904000000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/ieeexplore.ieee.org\/Xplorehelp\/downloads\/license-information\/IEEE.html"},{"start":{"date-parts":[[2020,12,14]],"date-time":"2020-12-14T00:00:00Z","timestamp":1607904000000},"content-version":"stm-asf","delay-in-days":0,"URL":"https:\/\/doi.org\/10.15223\/policy-029"},{"start":{"date-parts":[[2020,12,14]],"date-time":"2020-12-14T00:00:00Z","timestamp":1607904000000},"content-version":"stm-asf","delay-in-days":0,"URL":"https:\/\/doi.org\/10.15223\/policy-037"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2020,12,14]]},"DOI":"10.1109\/ieem45057.2020.9309829","type":"proceedings-article","created":{"date-parts":[[2021,1,13]],"date-time":"2021-01-13T20:57:31Z","timestamp":1610571451000},"page":"812-816","source":"Crossref","is-referenced-by-count":2,"title":["The Influence to Customer Engagement Behavior by Different Strategy for Different Objective in Online Marketing"],"prefix":"10.1109","author":[{"given":"Dongying","family":"Yang","sequence":"first","affiliation":[]},{"given":"Shuzo","family":"Fujimura","sequence":"additional","affiliation":[]}],"member":"263","reference":[{"key":"ref33","doi-asserted-by":"publisher","DOI":"10.1108\/03090561211202585"},{"key":"ref32","doi-asserted-by":"publisher","DOI":"10.1057\/bm.2012.45"},{"key":"ref31","doi-asserted-by":"publisher","DOI":"10.1016\/j.bushor.2015.11.003"},{"key":"ref30","article-title":"The rising cost of consumer attention: why you should care, and what you can do about it","author":"teixeira","year":"2014","journal-title":"Harvard Business Review"},{"key":"ref35","doi-asserted-by":"publisher","DOI":"10.1109\/IEEM44572.2019.8978769"},{"key":"ref34","doi-asserted-by":"publisher","DOI":"10.1002\/mar.20203"},{"journal-title":"How Can Social Media Fit into Strategic Communications?","year":"2020","key":"ref10"},{"key":"ref11","doi-asserted-by":"publisher","DOI":"10.1108\/JRIM-12-2013-0081"},{"key":"ref12","doi-asserted-by":"publisher","DOI":"10.1057\/pb.2012.20"},{"key":"ref13","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2016.09.024"},{"key":"ref14","doi-asserted-by":"publisher","DOI":"10.1016\/j.pubrev.2017.02.006"},{"key":"ref15","doi-asserted-by":"publisher","DOI":"10.1080\/15252019.2011.10722188"},{"key":"ref16","article-title":"10 Twitter Statistics Every Marketer Should Know in 2020","author":"lin","year":"2020","journal-title":"Infographics"},{"key":"ref17","doi-asserted-by":"publisher","DOI":"10.1016\/j.bushor.2009.03.002"},{"journal-title":"Mega event advertising","year":"2020","key":"ref18"},{"key":"ref19","doi-asserted-by":"publisher","DOI":"10.2501\/JAR-51-3-499-510"},{"key":"ref28","doi-asserted-by":"publisher","DOI":"10.1109\/SocialCom.2010.33"},{"key":"ref4","doi-asserted-by":"publisher","DOI":"10.2501\/IJA-30-1-013-046"},{"key":"ref27","article-title":"Marketing Campaign","author":"staff","year":"2018","journal-title":"Entrepreneur"},{"key":"ref3","doi-asserted-by":"publisher","DOI":"10.1016\/j.futures.2016.09.006"},{"journal-title":"Using Advertising and Promotion to Build Brands","year":"2002","author":"duncan","key":"ref6"},{"key":"ref29","first-page":"7","article-title":"A six-segment message strategy wheel","volume":"39","author":"taylor","year":"1999","journal-title":"Journal of Advertising Research"},{"key":"ref5","doi-asserted-by":"publisher","DOI":"10.1016\/j.intmar.2009.07.004"},{"year":"2020","key":"ref8"},{"key":"ref7","doi-asserted-by":"publisher","DOI":"10.1016\/j.im.2015.04.006"},{"key":"ref2","doi-asserted-by":"publisher","DOI":"10.1016\/j.intmar.2011.01.003"},{"key":"ref9","doi-asserted-by":"publisher","DOI":"10.1016\/j.intmar.2013.12.002"},{"key":"ref1","doi-asserted-by":"publisher","DOI":"10.1109\/HICSS.2010.412"},{"key":"ref20","doi-asserted-by":"publisher","DOI":"10.2307\/3150973"},{"key":"ref22","doi-asserted-by":"publisher","DOI":"10.1007\/s12109-012-9264-5"},{"key":"ref21","doi-asserted-by":"publisher","DOI":"10.2501\/IJA-30-1-013-046"},{"key":"ref24","first-page":"106","article-title":"Creativity in advertising: When it works and when it doesn’t","volume":"91","author":"reinartz","year":"2013","journal-title":"Harvard Business Review"},{"journal-title":"The Statisticain","article-title":"Quick service restaurants: revenue U.S. 2002-2020","year":"2018","key":"ref23"},{"key":"ref26","first-page":"97","author":"smith","year":"2002","journal-title":"Strategic marketing communications"},{"journal-title":"David Sayce","article-title":"The Number of tweets per day in 2019","year":"2020","key":"ref25"}],"event":{"name":"2020 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM)","start":{"date-parts":[[2020,12,14]]},"location":"Singapore, Singapore","end":{"date-parts":[[2020,12,17]]}},"container-title":["2020 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM)"],"original-title":[],"link":[{"URL":"http:\/\/xplorestaging.ieee.org\/ielx7\/9309717\/9309664\/09309829.pdf?arnumber=9309829","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,6,28]],"date-time":"2022-06-28T21:52:03Z","timestamp":1656453123000},"score":1,"resource":{"primary":{"URL":"https:\/\/ieeexplore.ieee.org\/document\/9309829\/"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2020,12,14]]},"references-count":35,"URL":"https:\/\/doi.org\/10.1109\/ieem45057.2020.9309829","relation":{},"subject":[],"published":{"date-parts":[[2020,12,14]]}}}