{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,7,16]],"date-time":"2026-07-16T23:49:50Z","timestamp":1784245790815,"version":"3.55.0"},"reference-count":53,"publisher":"IEEE","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2015,7]]},"DOI":"10.1109\/ipcc.2015.7235795","type":"proceedings-article","created":{"date-parts":[[2015,9,3]],"date-time":"2015-09-03T17:49:47Z","timestamp":1441302587000},"page":"1-12","source":"Crossref","is-referenced-by-count":2,"title":["A risk assessment method for negative SEO attacks using a game theoretic approach"],"prefix":"10.1109","author":[{"given":"Theo","family":"Lynn","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Malcolm","family":"Brady","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Ieva","family":"Masevic","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"263","reference":[{"key":"ref39","article-title":"UK bank Halifax receives Google penalty","author":"james","year":"2014"},{"key":"ref38","article-title":"Expedia books a painful trip down Google's search results","author":"bachman","year":"2014"},{"key":"ref33","article-title":"Did Google penalize BBC News for unnatural links?","author":"schwartz","year":"2013"},{"key":"ref32","author":"schwartz","year":"2013"},{"key":"ref31","author":"fletcher","year":"2009"},{"key":"ref30","author":"segal","year":"2011","journal-title":"The dirty little secrets of search"},{"key":"ref37","article-title":"Expedia lost 25% of their search visibility in Google possibly over unnatural links","author":"schwartz","year":"2014"},{"key":"ref36","article-title":"Interflora SEO Penalty Analysis 2013","author":"macdonald","year":"2013"},{"key":"ref35","article-title":"Google slaps Sprint for spammy community forum","author":"schwartz","year":"2013"},{"key":"ref34","article-title":"Google hits Mozilla with spam penalty over user generated content","author":"sullivan","year":"2013"},{"key":"ref28","author":"efrati","year":"2011","journal-title":"Google penalizes Overstock for search tactics"},{"key":"ref27","author":"schwartz","year":"2008","journal-title":"Google confirms NewsDay com received PageRank penalty for selling links"},{"key":"ref29","author":"oberbeck","year":"2012","journal-title":"Salt Lake Tribune"},{"key":"ref2","article-title":"The value of data: Consequences for insight, innovation, and efficiency in the U.S. Economy","author":"deighton","year":"2013"},{"key":"ref1","article-title":"Econsultancy","year":"2010","journal-title":"State of search engine marketing report 2010"},{"key":"ref20","author":"sullivan","year":"2002","journal-title":"Google sued over PageRank decrease"},{"key":"ref22","author":"mullenweg","year":"2005","journal-title":"A response"},{"key":"ref21","author":"baio","year":"2005","journal-title":"Wordpress website's search engine spam"},{"key":"ref24","author":"cutts","year":"2006","journal-title":"Ramping Up on International Webspam"},{"key":"ref23","author":"sullivan","year":"2014","journal-title":"10 big brands that were penalized by Google from Rap Genius to the BBC"},{"key":"ref26","article-title":"BBC","year":"2006","journal-title":"BMW given Google death penalty"},{"key":"ref25","year":"2006","journal-title":"Fox News"},{"key":"ref50","doi-asserted-by":"publisher","DOI":"10.1016\/0167-8116(86)90012-1"},{"key":"ref51","first-page":"3524","article-title":"Game theory as a marketing tool: uses and limitations","volume":"36","author":"dominici","year":"2011","journal-title":"Elixir Marketing"},{"key":"ref53","doi-asserted-by":"publisher","DOI":"10.1016\/j.future.2012.05.008"},{"key":"ref52","doi-asserted-by":"publisher","DOI":"10.1016\/j.csi.2014.08.007"},{"key":"ref10","article-title":"Search engine optimization with Google","volume":"9","author":"gunjan","year":"2012","journal-title":"Int J of Comput Sci Issues"},{"key":"ref11","first-page":"28","article-title":"Factors affecting search engine optimization","volume":"14","author":"hussien","year":"2014","journal-title":"Int J of Comput Sci and Network Security"},{"key":"ref40","article-title":"LastMinute.com hit by 46% fall in organic visibility following","author":"macleod","year":"2014"},{"key":"ref12","first-page":"2321","article-title":"Search engine optimization: Is your website optimized with correct SEO techniques?","volume":"2","author":"kumar","year":"2014","journal-title":"International Journal of Applied Science and Engineering Research"},{"key":"ref13","author":"tober","year":"2014","journal-title":"SEO Ranking Factors and Rank Correlations 2014 - Google U S"},{"key":"ref14","doi-asserted-by":"publisher","DOI":"10.1016\/S0169-7552(98)00110-X"},{"key":"ref15","doi-asserted-by":"publisher","DOI":"10.1533\/9781780631790"},{"key":"ref16","doi-asserted-by":"publisher","DOI":"10.1108\/10662240710730470"},{"key":"ref17","article-title":"The crossover point between keyword rich website text and spamdexing","author":"zuze","year":"2011","journal-title":"Cape Peninsula University of Technology"},{"key":"ref18","first-page":"417","article-title":"Search engine ranking","author":"prinz","year":"2007","journal-title":"Proc Int Conf Applied Informatics"},{"key":"ref19","doi-asserted-by":"publisher","DOI":"10.1145\/1409360.1409388"},{"key":"ref4","article-title":"deSEO: Combating search-result poisoning","author":"john","year":"2011","journal-title":"USENIX Security Symposium"},{"key":"ref3","article-title":"SEMPO","year":"2010","journal-title":"SEM Glossary"},{"key":"ref6","first-page":"930","article-title":"Study on website search engine optimisation","author":"zhui","year":"2012","journal-title":"Computer Science & Service System (CSSS) Int Conf"},{"key":"ref5","doi-asserted-by":"publisher","DOI":"10.1145\/2579990"},{"key":"ref8","first-page":"2319","article-title":"SEO techniques: New dimensions for popular search engines","volume":"3","author":"gaur","year":"2014","journal-title":"International Journal A Computer Theory and Engineering"},{"key":"ref7","first-page":"101","article-title":"The foremost guidelines for achieving higher ranking in search results through search engine optimization","volume":"52","author":"rehman","year":"2013","journal-title":"Int J Advanced Sci Technol"},{"key":"ref49","author":"lambertini","year":"2011","journal-title":"Game Theory in the Social Sciences"},{"key":"ref9","first-page":"235","article-title":"Concept of search engine optimization in web search engine","volume":"1","author":"omprakash","year":"2011","journal-title":"International Journal of Advanced Engineering Research and Studies"},{"key":"ref46","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.18.5.37"},{"key":"ref45","article-title":"Google penalty hits eBay's bottom line, may cost up to$200 million in revenue","author":"sullivan","year":"2014"},{"key":"ref48","doi-asserted-by":"publisher","DOI":"10.2307\/1969529"},{"key":"ref47","doi-asserted-by":"publisher","DOI":"10.1257\/jep.11.1.127"},{"key":"ref42","article-title":"Google hits eBay with manual penalty in search results","author":"mcgee","year":"2014"},{"key":"ref41","article-title":"LastMinute recovered from 50% traffic drop- negative SEO or unnatural link building?","author":"gavrilas","year":"2014","journal-title":"Cognitive SEO"},{"key":"ref44","article-title":"Form 8-K","year":"2011"},{"key":"ref43","article-title":"Yes, Google punished eBay for bad SEO practices, but it wasn't part of “Panda” update","author":"del rey","year":"2014"}],"event":{"name":"2015 IEEE International Professional Communication Conference (ProComm)","location":"Limerick, Ireland","start":{"date-parts":[[2015,7,12]]},"end":{"date-parts":[[2015,7,15]]}},"container-title":["2015 IEEE International Professional Communication Conference (IPCC)"],"original-title":[],"link":[{"URL":"http:\/\/xplorestaging.ieee.org\/ielx7\/7210374\/7235772\/07235795.pdf?arnumber=7235795","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2017,3,25]],"date-time":"2017-03-25T00:35:34Z","timestamp":1490402134000},"score":1,"resource":{"primary":{"URL":"http:\/\/ieeexplore.ieee.org\/document\/7235795\/"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2015,7]]},"references-count":53,"URL":"https:\/\/doi.org\/10.1109\/ipcc.2015.7235795","relation":{},"subject":[],"published":{"date-parts":[[2015,7]]}}}