{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2024,10,23]],"date-time":"2024-10-23T08:11:55Z","timestamp":1729671115354,"version":"3.28.0"},"reference-count":13,"publisher":"IEEE","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2016]]},"DOI":"10.1109\/skima.2016.7916263","type":"proceedings-article","created":{"date-parts":[[2017,5,4]],"date-time":"2017-05-04T20:31:45Z","timestamp":1493929905000},"page":"445-447","source":"Crossref","is-referenced-by-count":0,"title":["Attitudes of audience towards repeat advertisements a case of PEPSI ads"],"prefix":"10.1109","author":[{"given":"Muhammad Hasnain Abbas","family":"Naqvi","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Jiang","family":"Yushi","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Mishal Hasnain","family":"Naqvi","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Malik Muneeb","family":"Abid","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"263","reference":[{"key":"ref10","doi-asserted-by":"publisher","DOI":"10.1287\/mksc.10.2.111"},{"key":"ref11","doi-asserted-by":"publisher","DOI":"10.2307\/3172645"},{"key":"ref12","doi-asserted-by":"publisher","DOI":"10.2307\/1251999"},{"key":"ref13","doi-asserted-by":"publisher","DOI":"10.1037\/h0025848"},{"key":"ref4","doi-asserted-by":"publisher","DOI":"10.1037\/0022-3514.37.1.97"},{"key":"ref3","doi-asserted-by":"crossref","first-page":"173","DOI":"10.2307\/3150928","article-title":"Television commercial wear out: an information processing view","volume":"17","author":"balder","year":"1980","journal-title":"Journal of Marketing Research"},{"key":"ref6","doi-asserted-by":"publisher","DOI":"10.2307\/3172945"},{"key":"ref5","first-page":"62","article-title":"Shut-up I don't care: Understanding the role of relevance and interactivity on customer attitudes toward repetitive online advertising","volume":"9","author":"campbell","year":"2008","journal-title":"Journal of Electronic Commerce Research"},{"key":"ref8","first-page":"11","article-title":"Why three exposures may be enough","volume":"12","author":"krugman","year":"1972","journal-title":"Journal of Advertising Research"},{"key":"ref7","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijhm.2010.10.008"},{"key":"ref2","doi-asserted-by":"publisher","DOI":"10.1086\/208528"},{"key":"ref1","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.1995.10673488"},{"key":"ref9","article-title":"Issue involvement as a moderator of the effects on attitude of advertising content and context","volume":"8","author":"petty","year":"1981","journal-title":"NA-Advances in Consumer Research"}],"event":{"name":"2016 10th International Conference on Software, Knowledge, Information Management & Applications (SKIMA)","start":{"date-parts":[[2016,12,15]]},"location":"Chengdu, China","end":{"date-parts":[[2016,12,17]]}},"container-title":["2016 10th International Conference on Software, Knowledge, Information Management & Applications (SKIMA)"],"original-title":[],"link":[{"URL":"http:\/\/xplorestaging.ieee.org\/ielx7\/7902295\/7916177\/07916263.pdf?arnumber=7916263","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2017,6,25]],"date-time":"2017-06-25T15:58:52Z","timestamp":1498406332000},"score":1,"resource":{"primary":{"URL":"http:\/\/ieeexplore.ieee.org\/document\/7916263\/"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2016]]},"references-count":13,"URL":"https:\/\/doi.org\/10.1109\/skima.2016.7916263","relation":{},"subject":[],"published":{"date-parts":[[2016]]}}}