{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2024,10,30]],"date-time":"2024-10-30T14:14:27Z","timestamp":1730297667535,"version":"3.28.0"},"reference-count":17,"publisher":"IEEE","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2016,10]]},"DOI":"10.1109\/smc.2016.7844403","type":"proceedings-article","created":{"date-parts":[[2017,2,10]],"date-time":"2017-02-10T10:57:47Z","timestamp":1486724267000},"page":"001191-001196","source":"Crossref","is-referenced-by-count":2,"title":["Optimizing the segmentation granularity for RTB advertising markets with a two-stage resale model"],"prefix":"10.1109","author":[{"family":"Rui Qin","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"family":"Yong Yuan","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"family":"Juanjuan Li","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Fei-Yue","family":"Wang","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"263","reference":[{"key":"ref10","article-title":"Buy-it-now or take-a-chance: A new pricing mechanism for online advertising","author":"mobius","year":"2012","journal-title":"Society for Economic Dynamics paper 443"},{"key":"ref11","doi-asserted-by":"publisher","DOI":"10.1109\/BigDataCongress.2015.78"},{"key":"ref12","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-642-17313-4_26"},{"key":"ref13","first-page":"25","article-title":"Artificial societies, computational experiments, and parallel systems: A discussion on computational theory of complex social-economic systems","volume":"1","author":"wang","year":"2004","journal-title":"Complex Systems and Complexity Science"},{"key":"ref14","article-title":"Market Segmentation: Conceptual and Methodological Foundations","author":"wedel","year":"2012","journal-title":"Springer Science & Business Media"},{"key":"ref15","article-title":"Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms","author":"weinstein","year":"2013","journal-title":"Routledge"},{"key":"ref16","doi-asserted-by":"publisher","DOI":"10.1145\/1592748.1592751"},{"key":"ref17","doi-asserted-by":"publisher","DOI":"10.1145\/1526709.1526745"},{"key":"ref4","doi-asserted-by":"publisher","DOI":"10.1145\/1807342.1807346"},{"key":"ref3","doi-asserted-by":"publisher","DOI":"10.1007\/s00186-013-0443-8"},{"key":"ref6","doi-asserted-by":"publisher","DOI":"10.1002\/oca.758"},{"key":"ref5","doi-asserted-by":"publisher","DOI":"10.1109\/ICDM.2013.62"},{"key":"ref8","doi-asserted-by":"publisher","DOI":"10.1287\/moor.6.1.58"},{"key":"ref7","article-title":"Market Segmentation","author":"mazanee","year":"2000","journal-title":"Encyclopedia of Tourism"},{"key":"ref2","doi-asserted-by":"publisher","DOI":"10.1145\/2668033"},{"key":"ref1","doi-asserted-by":"publisher","DOI":"10.1109\/TKDE.2012.130"},{"key":"ref9","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-642-10841-9_1"}],"event":{"name":"2016 IEEE International Conference on Systems, Man, and Cybernetics (SMC)","start":{"date-parts":[[2016,10,9]]},"location":"Budapest, Hungary","end":{"date-parts":[[2016,10,12]]}},"container-title":["2016 IEEE International Conference on Systems, Man, and Cybernetics (SMC)"],"original-title":[],"link":[{"URL":"http:\/\/xplorestaging.ieee.org\/ielx7\/7830913\/7844217\/07844403.pdf?arnumber=7844403","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2017,3,1]],"date-time":"2017-03-01T17:45:03Z","timestamp":1488390303000},"score":1,"resource":{"primary":{"URL":"http:\/\/ieeexplore.ieee.org\/document\/7844403\/"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2016,10]]},"references-count":17,"URL":"https:\/\/doi.org\/10.1109\/smc.2016.7844403","relation":{},"subject":[],"published":{"date-parts":[[2016,10]]}}}