{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2024,10,30]],"date-time":"2024-10-30T14:11:38Z","timestamp":1730297498208,"version":"3.28.0"},"reference-count":26,"publisher":"IEEE","license":[{"start":{"date-parts":[[2020,10,11]],"date-time":"2020-10-11T00:00:00Z","timestamp":1602374400000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/ieeexplore.ieee.org\/Xplorehelp\/downloads\/license-information\/IEEE.html"},{"start":{"date-parts":[[2020,10,11]],"date-time":"2020-10-11T00:00:00Z","timestamp":1602374400000},"content-version":"stm-asf","delay-in-days":0,"URL":"https:\/\/doi.org\/10.15223\/policy-029"},{"start":{"date-parts":[[2020,10,11]],"date-time":"2020-10-11T00:00:00Z","timestamp":1602374400000},"content-version":"stm-asf","delay-in-days":0,"URL":"https:\/\/doi.org\/10.15223\/policy-037"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2020,10,11]]},"DOI":"10.1109\/smc42975.2020.9283479","type":"proceedings-article","created":{"date-parts":[[2020,12,14]],"date-time":"2020-12-14T16:44:48Z","timestamp":1607964288000},"page":"830-835","source":"Crossref","is-referenced-by-count":3,"title":["Reserve price optimization with header bidding and Ad Exchange"],"prefix":"10.1109","author":[{"given":"Reza Refaei","family":"Afshar","sequence":"first","affiliation":[]},{"given":"Yingqian","family":"Zhang","sequence":"additional","affiliation":[]},{"given":"Murat","family":"Firat","sequence":"additional","affiliation":[]},{"given":"Uzay","family":"Kaymak","sequence":"additional","affiliation":[]},{"given":"Ali Izzet","family":"Metin","sequence":"additional","affiliation":[]},{"given":"Gonenc","family":"Secil Tarakcioglu","sequence":"additional","affiliation":[]},{"given":"Cosku","family":"Bas","sequence":"additional","affiliation":[]}],"member":"263","reference":[{"key":"ref10","article-title":"Dynamic header bidding configuration","author":"zacharski","year":"2019","journal-title":"US Patent"},{"article-title":"Understanding header bidding partners","year":"2018","author":"graham","key":"ref11"},{"key":"ref12","doi-asserted-by":"publisher","DOI":"10.1145\/3292500.3330729"},{"article-title":"The rise of ’header bidding’ and the end of the publisher waterfall","year":"2015","author":"sluis","key":"ref13"},{"key":"ref14","doi-asserted-by":"publisher","DOI":"10.1109\/CIFEr.2019.8759106"},{"key":"ref15","doi-asserted-by":"publisher","DOI":"10.1109\/CEC.2019.8789915"},{"key":"ref16","doi-asserted-by":"publisher","DOI":"10.1109\/FUZZ-IEEE.2019.8858975"},{"key":"ref17","doi-asserted-by":"publisher","DOI":"10.1145\/3124749.3124760"},{"key":"ref18","doi-asserted-by":"publisher","DOI":"10.1145\/3018661.3018702"},{"key":"ref19","doi-asserted-by":"publisher","DOI":"10.1145\/3355369.3355582"},{"key":"ref4","doi-asserted-by":"publisher","DOI":"10.1145\/2501040.2501980"},{"key":"ref3","doi-asserted-by":"publisher","DOI":"10.1561\/9781680833119"},{"key":"ref6","doi-asserted-by":"publisher","DOI":"10.1109\/SMC.2017.8122643"},{"key":"ref5","doi-asserted-by":"publisher","DOI":"10.1145\/2648584.2648585"},{"key":"ref8","doi-asserted-by":"crossref","DOI":"10.1007\/978-3-030-37494-5_2","article-title":"Reinforcement learning method for ad networks ordering in real-time bidding","volume":"11978","author":"refaei afshar","year":"2019","journal-title":"Lecture Notes in Computer Science"},{"key":"ref7","first-page":"256","article-title":"A reinforcement learning method to select ad networks in waterfall strategy","volume":"2","author":"afshar","year":"2019","journal-title":"Proc of International Conference on Agents and Artificial Intelligence"},{"key":"ref2","doi-asserted-by":"publisher","DOI":"10.1109\/SOLI.2014.6960761"},{"key":"ref9","doi-asserted-by":"publisher","DOI":"10.1287\/mksc.2017.1083"},{"key":"ref1","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-319-25023-6"},{"key":"ref20","first-page":"425","article-title":"Optimization of a ssp’s header bidding strategy using thompson sampling","author":"jauvion","year":"2018","journal-title":"ACM SIGKDD International Conference on Knowledge Discovery and Data Mining"},{"key":"ref22","doi-asserted-by":"publisher","DOI":"10.1080\/01621459.1958.10501452"},{"key":"ref21","volume":"3","author":"kleinbaum","year":"2010","journal-title":"Survival Analysis"},{"key":"ref24","doi-asserted-by":"publisher","DOI":"10.1016\/S0167-9473(01)00065-2"},{"article-title":"Understanding random forests: From theory to practice","year":"2014","author":"louppe","key":"ref23"},{"article-title":"Camdavidsonpilon\/lifelines: v0.24.8","year":"2020","author":"davidson-pilon","key":"ref26"},{"key":"ref25","first-page":"2825","article-title":"Scikit-learn: Machine learning in Python","volume":"12","author":"pedregosa","year":"2011","journal-title":"Journal of Machine Learning Research"}],"event":{"name":"2020 IEEE International Conference on Systems, Man, and Cybernetics (SMC)","start":{"date-parts":[[2020,10,11]]},"location":"Toronto, ON, Canada","end":{"date-parts":[[2020,10,14]]}},"container-title":["2020 IEEE International Conference on Systems, Man, and Cybernetics (SMC)"],"original-title":[],"link":[{"URL":"http:\/\/xplorestaging.ieee.org\/ielx7\/9282733\/9282811\/09283479.pdf?arnumber=9283479","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,6,30]],"date-time":"2022-06-30T11:15:58Z","timestamp":1656587758000},"score":1,"resource":{"primary":{"URL":"https:\/\/ieeexplore.ieee.org\/document\/9283479\/"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2020,10,11]]},"references-count":26,"URL":"https:\/\/doi.org\/10.1109\/smc42975.2020.9283479","relation":{},"subject":[],"published":{"date-parts":[[2020,10,11]]}}}