{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,2,22]],"date-time":"2025-02-22T05:18:21Z","timestamp":1740201501927,"version":"3.37.3"},"reference-count":44,"publisher":"IEEE","license":[{"start":{"date-parts":[[2024,12,9]],"date-time":"2024-12-09T00:00:00Z","timestamp":1733702400000},"content-version":"stm-asf","delay-in-days":0,"URL":"https:\/\/doi.org\/10.15223\/policy-029"},{"start":{"date-parts":[[2024,12,9]],"date-time":"2024-12-09T00:00:00Z","timestamp":1733702400000},"content-version":"stm-asf","delay-in-days":0,"URL":"https:\/\/doi.org\/10.15223\/policy-037"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2024,12,9]]},"DOI":"10.1109\/snams64316.2024.10883796","type":"proceedings-article","created":{"date-parts":[[2025,2,20]],"date-time":"2025-02-20T20:04:34Z","timestamp":1740081874000},"page":"112-117","source":"Crossref","is-referenced-by-count":0,"title":["Understanding Organization Digital Marketing: Current Challenges and Opportunities"],"prefix":"10.1109","author":[{"given":"Mahmoud","family":"Alghizzawi","sequence":"first","affiliation":[{"name":"Applied Science Private University,Digital Marketing Department,Amman,Jordan"}]},{"given":"Mufleh Amin","family":"Al Jarrah","sequence":"additional","affiliation":[{"name":"Amman Arab University,Faculty of Business,Amman,Jordan"}]},{"given":"Dina","family":"Naser","sequence":"additional","affiliation":[{"name":"Educaiton College, Al Ain University,Al Ain,UAE"}]},{"given":"Khalaf","family":"Tahat","sequence":"additional","affiliation":[{"name":"University of Jordan,Digital Media & Journalism Dept,Amman,Jordan"}]},{"given":"Mokhtar","family":"Elareshi","sequence":"additional","affiliation":[{"name":"Communication College, University of Sharjah,Sharjah,UAE"}]},{"given":"Mohammed","family":"Habes","sequence":"additional","affiliation":[{"name":"Yarmouk University,Mass Communication Faculty,Irbid,Jordan"}]}],"member":"263","reference":[{"issue":"S8","key":"ref1","first-page":"548","article-title":"Exploring the impact of artificial intelligence in personalized content marketing: A contemporary digital marketing","volume":"20","author":"Alqurashi","year":"2023","journal-title":"Migr Lett."},{"key":"ref2","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-031-28314-7_48"},{"key":"ref3","doi-asserted-by":"publisher","DOI":"10.11114\/smc.v11i3.5982"},{"key":"ref4","doi-asserted-by":"publisher","DOI":"10.1016\/j.indmarman.2020.07.022"},{"key":"ref5","doi-asserted-by":"publisher","DOI":"10.1109\/SNAMS60348.2023.10375481"},{"key":"ref6","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-031-54009-7_34"},{"key":"ref7","doi-asserted-by":"publisher","DOI":"10.2478\/picbe-2021-0063"},{"key":"ref8","doi-asserted-by":"publisher","DOI":"10.1016\/j.techfore.2019.04.027"},{"key":"ref9","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-031-35828-9_1"},{"issue":"8","key":"ref10","first-page":"1202","article-title":"The intersection of digital marketing and business performance","volume":"20","author":"Alghizzawi","year":"2023","journal-title":"Migr Lett."},{"issue":"8","key":"ref11","first-page":"134","article-title":"Rival influences of airbnb digital platforms on the Jordanian hotels market","volume":"20","author":"Alghizzawi","year":"2023","journal-title":"Migr Lett."},{"key":"ref12","doi-asserted-by":"publisher","DOI":"10.1016\/j.bushor.2014.07.002"},{"key":"ref13","doi-asserted-by":"publisher","DOI":"10.35741\/issn.0258-2724.57.6.99"},{"issue":"8","key":"ref14","doi-asserted-by":"crossref","first-page":"1822","DOI":"10.3390\/electronics12081822","article-title":"Understanding the effects of social media marketing on customers\u2019 bank loyalty: A SEM approach","volume":"12","author":"Elareshi","year":"2023","journal-title":"Electron J [Internet]."},{"key":"ref15","doi-asserted-by":"publisher","DOI":"10.1109\/SNAMS60348.2023.10375452"},{"key":"ref16","doi-asserted-by":"publisher","DOI":"10.1109\/SNAMS60348.2023.10375451"},{"key":"ref17","doi-asserted-by":"publisher","DOI":"10.1080\/0965254X.2011.581383"},{"key":"ref18","doi-asserted-by":"publisher","DOI":"10.1108\/k-10-2022-1431"},{"key":"ref19","doi-asserted-by":"publisher","DOI":"10.47750\/qas\/24.196.10"},{"key":"ref20","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-031-65203-5_3"},{"key":"ref21","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-031-65203-5_31"},{"key":"ref22","first-page":"1","article-title":"Understanding users\u2019 social TV content using artificial intelligence approach: A survey","volume-title":"2021 Int Conf Mod Trends Inf Commun Technol Ind [Internet]","author":"Habes","year":"2022"},{"key":"ref23","doi-asserted-by":"publisher","DOI":"10.3390\/admsci12040148"},{"key":"ref24","doi-asserted-by":"crossref","first-page":"365","DOI":"10.1007\/978-3-031-65203-5_33","article-title":"Rhe role of social media in raising awareness of cybersecurity risks","volume-title":"Opportunities and Risks in AI for Business Development","volume":"1","author":"Alqurashi","year":"2024"},{"key":"ref25","doi-asserted-by":"publisher","DOI":"10.15379\/ijmst.vi.1425"},{"key":"ref26","doi-asserted-by":"publisher","DOI":"10.1108\/17505931111121534"},{"key":"ref27","doi-asserted-by":"publisher","DOI":"10.1145\/1753326.1753613"},{"key":"ref28","doi-asserted-by":"publisher","DOI":"10.1108\/EJM-06-2018-0423"},{"key":"ref29","first-page":"1","article-title":"Applying cognitive analytic theory to understand the abuse of athletes on Twitter","author":"Meggs","year":"2021","journal-title":"Manag Sport Leis."},{"key":"ref30","doi-asserted-by":"publisher","DOI":"10.4018\/IJEBR.2019040103"},{"key":"ref31","doi-asserted-by":"publisher","DOI":"10.1177\/0022242919899905"},{"key":"ref32","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2019.03.001"},{"issue":"2","key":"ref33","first-page":"1","article-title":"Hotel service quality and its effect on customer loyalty: The case of Ubon Ratchathani, Thailand during COVID-19 pandemic","volume":"1","author":"Kanyama","year":"2022","journal-title":"J Manag Business, Heal Educ [Internet]."},{"issue":"2","key":"ref34","first-page":"032","article-title":"The role of perceived usefulness, perceived ease of use, security and privacy, and customer attitude to engender customer adaptation in the context of electronic banking","volume":"2","author":"Jahangir","year":"2008","journal-title":"African J Bus Manag."},{"key":"ref35","first-page":"91","article-title":"Social distrust and its implications for risk communication","volume-title":"Effective risk communication","author":"Tuler","year":"2014"},{"issue":"02","key":"ref36","first-page":"70","article-title":"Influence of social media in interpersonal communication senior consultant& professor of management","volume":"109","author":"Subramanian","year":"2017","journal-title":"J Sci Prog Res."},{"key":"ref37","doi-asserted-by":"publisher","DOI":"10.1016\/j.indmarman.2018.01.001"},{"key":"ref38","doi-asserted-by":"publisher","DOI":"10.1016\/j.pubrev.2017.12.002"},{"key":"ref39","doi-asserted-by":"publisher","DOI":"10.1080\/16522354.2018.1501146"},{"key":"ref40","doi-asserted-by":"publisher","DOI":"10.1080\/16184742.2019.1662465"},{"key":"ref41","doi-asserted-by":"publisher","DOI":"10.1016\/bs.hem.2019.04.004"},{"key":"ref42","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2011.10.014"},{"key":"ref43","doi-asserted-by":"publisher","DOI":"10.3390\/foods9010024"},{"key":"ref44","doi-asserted-by":"publisher","DOI":"10.1108\/JPBM-04-2020-2839"}],"event":{"name":"2024 11th International Conference on Social Networks Analysis, Management and Security (SNAMS)","start":{"date-parts":[[2024,12,9]]},"location":"Gran Canaria, Spain","end":{"date-parts":[[2024,12,11]]}},"container-title":["2024 11th International Conference on Social Networks Analysis, Management and Security (SNAMS)"],"original-title":[],"link":[{"URL":"http:\/\/xplorestaging.ieee.org\/ielx8\/10883770\/10883773\/10883796.pdf?arnumber=10883796","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,2,21]],"date-time":"2025-02-21T06:56:37Z","timestamp":1740120997000},"score":1,"resource":{"primary":{"URL":"https:\/\/ieeexplore.ieee.org\/document\/10883796\/"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2024,12,9]]},"references-count":44,"URL":"https:\/\/doi.org\/10.1109\/snams64316.2024.10883796","relation":{},"subject":[],"published":{"date-parts":[[2024,12,9]]}}}