{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,4,9]],"date-time":"2025-04-09T17:14:51Z","timestamp":1744218891363,"version":"3.28.0"},"reference-count":19,"publisher":"IEEE","license":[{"start":{"date-parts":[[2024,7,5]],"date-time":"2024-07-05T00:00:00Z","timestamp":1720137600000},"content-version":"stm-asf","delay-in-days":0,"URL":"https:\/\/doi.org\/10.15223\/policy-029"},{"start":{"date-parts":[[2024,7,5]],"date-time":"2024-07-05T00:00:00Z","timestamp":1720137600000},"content-version":"stm-asf","delay-in-days":0,"URL":"https:\/\/doi.org\/10.15223\/policy-037"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2024,7,5]]},"DOI":"10.1109\/snpd61259.2024.10673933","type":"proceedings-article","created":{"date-parts":[[2024,9,17]],"date-time":"2024-09-17T18:47:50Z","timestamp":1726598870000},"page":"13-17","source":"Crossref","is-referenced-by-count":1,"title":["The influence of visual information of animated and static logos on consumer intention"],"prefix":"10.1109","author":[{"given":"Szu-Chi","family":"Yang","sequence":"first","affiliation":[{"name":"Huanggang Normal University,dept. Media and Film Studies,Hubei,China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Chia-Yu","family":"Tu","sequence":"additional","affiliation":[{"name":"Ming Chuan University,dept. business adminstration,Taipei,R.O.C."}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Suechin","family":"Yang","sequence":"additional","affiliation":[{"name":"Tamkang University,dept. banking and finance,Taipei,R.O.C."}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Tran Quang","family":"Duy","sequence":"additional","affiliation":[{"name":"Ming Chuan University,dept. business adminstration,Taipei,R.O.C."}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"263","reference":[{"key":"ref1","first-page":"16","article-title":"A study on development vein and current application of motion graphics design","volume":"8","author":"Fong","year":"2015","journal-title":"J. Des. Res"},{"key":"ref2","doi-asserted-by":"publisher","DOI":"10.2478\/amns.2023.2.00838"},{"key":"ref3","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2023.107701"},{"key":"ref4","doi-asserted-by":"publisher","DOI":"10.1023\/A:1027476132607"},{"key":"ref5","doi-asserted-by":"publisher","DOI":"10.6007\/IJARBSS\/v14-i3\/20084"},{"key":"ref6","doi-asserted-by":"publisher","DOI":"10.1080\/10570318209374072"},{"key":"ref7","doi-asserted-by":"publisher","DOI":"10.1177\/002224299806200202"},{"key":"ref8","doi-asserted-by":"publisher","DOI":"10.1509\/jmr.13.0023"},{"key":"ref9","doi-asserted-by":"publisher","DOI":"10.2307\/3172648"},{"key":"ref10","doi-asserted-by":"publisher","DOI":"10.1509\/jmkg.68.2.36.27794"},{"key":"ref11","doi-asserted-by":"publisher","DOI":"10.1509\/jmkg.74.5.048"},{"key":"ref12","article-title":"Enhancing Brand Awareness Through Brand Symbols","author":"MacInnis","year":"1999","journal-title":"ACR North American Advances"},{"key":"ref13","doi-asserted-by":"publisher","DOI":"10.1057\/s41262-021-00238-6"},{"key":"ref14","doi-asserted-by":"crossref","first-page":"104","DOI":"10.1016\/j.intmar.2021.03.002","article-title":"The Effects of Animistic Thinking, Animistic Cues, and Superstitions on Brand Responses on Social Media","volume":"55","author":"Malgorzata","year":"2021","journal-title":"J. Interact. Mark"},{"key":"ref15","doi-asserted-by":"publisher","DOI":"10.1038\/s41598-020-79451-3"},{"key":"ref16","doi-asserted-by":"publisher","DOI":"10.1177\/002224379102800305"},{"key":"ref17","doi-asserted-by":"publisher","DOI":"10.1016\/j.dss.2011.12.007"},{"key":"ref18","doi-asserted-by":"publisher","DOI":"10.1111\/j.1365-2729.2006.00219.x"},{"key":"ref19","doi-asserted-by":"publisher","DOI":"10.18848\/2325-1581\/CGP\/v14i03\/15-28"}],"event":{"name":"2024 IEEE\/ACIS 27th International Conference on Software Engineering, Artificial Intelligence, Networking and Parallel\/Distributed Computing (SNPD)","start":{"date-parts":[[2024,7,5]]},"location":"Beijing, China","end":{"date-parts":[[2024,7,7]]}},"container-title":["2024 IEEE\/ACIS 27th International Conference on Software Engineering, Artificial Intelligence, Networking and Parallel\/Distributed Computing (SNPD)"],"original-title":[],"link":[{"URL":"http:\/\/xplorestaging.ieee.org\/ielx8\/10673894\/10673903\/10673933.pdf?arnumber=10673933","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2024,9,20]],"date-time":"2024-09-20T05:53:08Z","timestamp":1726811588000},"score":1,"resource":{"primary":{"URL":"https:\/\/ieeexplore.ieee.org\/document\/10673933\/"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2024,7,5]]},"references-count":19,"URL":"https:\/\/doi.org\/10.1109\/snpd61259.2024.10673933","relation":{},"subject":[],"published":{"date-parts":[[2024,7,5]]}}}