{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,11,29]],"date-time":"2025-11-29T06:56:38Z","timestamp":1764399398789,"version":"3.46.0"},"reference-count":24,"publisher":"IEEE","license":[{"start":{"date-parts":[[2025,6,25]],"date-time":"2025-06-25T00:00:00Z","timestamp":1750809600000},"content-version":"stm-asf","delay-in-days":0,"URL":"https:\/\/doi.org\/10.15223\/policy-029"},{"start":{"date-parts":[[2025,6,25]],"date-time":"2025-06-25T00:00:00Z","timestamp":1750809600000},"content-version":"stm-asf","delay-in-days":0,"URL":"https:\/\/doi.org\/10.15223\/policy-037"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2025,6,25]]},"DOI":"10.1109\/snpd65828.2025.11254254","type":"proceedings-article","created":{"date-parts":[[2025,11,28]],"date-time":"2025-11-28T18:40:29Z","timestamp":1764355229000},"page":"293-297","source":"Crossref","is-referenced-by-count":0,"title":["Harnessing AI Marketing Strategies for the Senior Consumer Market"],"prefix":"10.1109","author":[{"given":"Jin-Hee","family":"Lee","sequence":"first","affiliation":[{"name":"Korea Soongsil Cyber Univ.,Dept of Finance Investment Technology,South Korea"}]},{"given":"Jin-Hee","family":"Son","sequence":"additional","affiliation":[{"name":"Korea Soongsil Cyber Univ.,Dept of Youth Coaching and Counseling,South Korea"}]}],"member":"263","reference":[{"key":"ref2","first-page":"2","article-title":"Cases of Business Innovation at home and abroad in response to Senior Shift in Aging Society","volume-title":"an age-friendly industry Report","author":"Kim","year":"2017"},{"key":"ref3","article-title":"The Influence of Experiential Marketing Factors on Attitude For-mation and Behavioral Intentions of Active Senior Fashion Consumer","volume-title":"a doctoral dissertation","author":"Lee","year":"2019"},{"key":"ref4","first-page":"38","volume-title":"50s and 60s of the advance, Pay attention to ActiveSenior","author":"Han","year":"2013"},{"key":"ref5","first-page":"21","article-title":"The starting point of senior marketing","author":"Kim","year":"2013","journal-title":"LGBusiness Insight"},{"key":"ref6","doi-asserted-by":"publisher","DOI":"10.1108\/07363760910965855"},{"volume-title":"Incorporate AI into marketing","year":"2022","author":"Yang","key":"ref7"},{"key":"ref8","first-page":"6","volume-title":"The Effects of New Media Utilization on the Quality of Life and Media Perception of the Elderly","author":"Shin","year":"2019"},{"volume-title":"The age of aging, 5060 Senior Marketing Active Movement","year":"2022","author":"Kim","key":"ref9"},{"key":"ref10","first-page":"2","volume-title":"A powerful consumer group that sympathizes with all generations, Move the active senior","author":"Lee","year":"2020"},{"issue":"12","key":"ref11","first-page":"3","article-title":"Current Status of Silver Market in Major Countries and Impli-cations for Korean Enterprises, Institute for International Trade","author":"Kim","year":"2022","journal-title":"Trade Brief"},{"volume-title":"Catch Japanese Silver Market","year":"2020","author":"Cho","key":"ref12"},{"key":"ref13","first-page":"81","volume-title":"The Impact of Aging Population on the Society and Politics in Korea and Japan","author":"Kim","year":"2004"},{"volume-title":"3700 trillion Catch the Chinese Silver Industry, The main theme stock","year":"2021","author":"Kwak","key":"ref14"},{"key":"ref15","first-page":"1","article-title":"Changes in the Characteristics and Consumption Structure of the Elderly in Korea","author":"Cho","year":"2018","journal-title":"KIET Journal of Industrial Economics & trade"},{"volume-title":"NTT \u30c9\u30b3\u30e2","key":"ref17"},{"key":"ref18","article-title":": U.S","volume-title":"Start-ups Catching Depression in Seniors With Virtual Reality Games","author":"Kim","year":"2020"},{"volume-title":"Friends of Lonely Old Men, AI Robot \u2018ElliQ\u2019","year":"2017","author":"Cho","key":"ref19"},{"volume-title":"Keio Department Store, where 60 percent of customers are 65 or older","year":"2017","author":"Kim","key":"ref20"},{"volume-title":"Smart Oven Startup Tobala, attraction of $20 million in in-vestment","year":"2020","author":"Chu","key":"ref21"},{"key":"ref22","first-page":"16","article-title":": Cases and Issues in Caring for Older Adults Using AI\/Robots during theCOVID-19 Pandemic in the U.S","volume":"16","author":"Kim","year":"2021","journal-title":"International Social Security Review"},{"journal-title":"Market trends and business prospects by age-friendly industry (medicine\/medical device\/food\/cosmetic\/goods) attracting attention due to aging, Impact","year":"2023","key":"ref23"},{"volume-title":"UX Design in Artificial Intelligence","year":"2019","key":"ref24"},{"volume-title":"Active Senior Leads a New Consumption Culture","year":"2018","key":"ref25"},{"volume-title":"Overseas Cases and Revitalization Strategies of the Silver Industry","year":"2020","author":"Kim","key":"ref26"}],"event":{"name":"2025 IEEE\/ACIS 29th International Conference on Software Engineering, Artificial Intelligence, Networking and Parallel\/Distributed Computing (SNPD)","start":{"date-parts":[[2025,6,25]]},"location":"Busan, Korea, Republic of","end":{"date-parts":[[2025,6,27]]}},"container-title":["2025 IEEE\/ACIS 29th International Conference on Software Engineering, Artificial Intelligence, Networking and Parallel\/Distributed Computing (SNPD)"],"original-title":[],"link":[{"URL":"http:\/\/xplorestaging.ieee.org\/ielx8\/11251382\/11252538\/11254254.pdf?arnumber=11254254","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,11,29]],"date-time":"2025-11-29T06:53:28Z","timestamp":1764399208000},"score":1,"resource":{"primary":{"URL":"https:\/\/ieeexplore.ieee.org\/document\/11254254\/"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2025,6,25]]},"references-count":24,"URL":"https:\/\/doi.org\/10.1109\/snpd65828.2025.11254254","relation":{},"subject":[],"published":{"date-parts":[[2025,6,25]]}}}