{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,1,9]],"date-time":"2026-01-09T20:32:02Z","timestamp":1767990722973,"version":"3.49.0"},"reference-count":41,"publisher":"Institute of Electrical and Electronics Engineers (IEEE)","issue":"3","license":[{"start":{"date-parts":[[2015,9,1]],"date-time":"2015-09-01T00:00:00Z","timestamp":1441065600000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/ieeexplore.ieee.org\/Xplorehelp\/downloads\/license-information\/IEEE.html"}],"funder":[{"name":"Marketing Science Institute Cambridge MA USA"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["IEEE Trans. Auton. Mental Dev."],"published-print":{"date-parts":[[2015,9]]},"DOI":"10.1109\/tamd.2015.2434733","type":"journal-article","created":{"date-parts":[[2015,5,18]],"date-time":"2015-05-18T18:34:00Z","timestamp":1431974040000},"page":"248-255","source":"Crossref","is-referenced-by-count":29,"title":["Predicting Purchase Decisions Based on Spatio-Temporal Functional MRI Features Using Machine Learning"],"prefix":"10.1109","volume":"7","author":[{"given":"Yunzhi","family":"Wang","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Veena","family":"Chattaraman","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Hyejeong","family":"Kim","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Gopikrishna","family":"Deshpande","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"263","reference":[{"key":"ref39","doi-asserted-by":"publisher","DOI":"10.1177\/1073858412440596"},{"key":"ref38","doi-asserted-by":"publisher","DOI":"10.1016\/j.jcps.2010.06.009"},{"key":"ref33","doi-asserted-by":"crossref","first-page":"2577","DOI":"10.1152\/jn.2002.87.5.2577","article-title":"Role of the human medial frontal cortex in task switching: A combined fMRI and TMS study","volume":"87","author":"rushworth","year":"2002","journal-title":"J Neurophys"},{"key":"ref32","doi-asserted-by":"publisher","DOI":"10.1038\/nn.2303"},{"key":"ref31","doi-asserted-by":"publisher","DOI":"10.1080\/10020070312331344360"},{"key":"ref30","doi-asserted-by":"publisher","DOI":"10.1023\/A:1012487302797"},{"key":"ref37","doi-asserted-by":"publisher","DOI":"10.1016\/j.neulet.2012.11.053"},{"key":"ref36","first-page":"282","author":"kolb","year":"2014","journal-title":"Introduction to Brain and Behavior"},{"key":"ref35","doi-asserted-by":"publisher","DOI":"10.1093\/brain\/awl244"},{"key":"ref34","doi-asserted-by":"publisher","DOI":"10.1016\/j.tics.2004.07.009"},{"key":"ref10","doi-asserted-by":"publisher","DOI":"10.1016\/j.neuroimage.2007.02.020"},{"key":"ref40","doi-asserted-by":"publisher","DOI":"10.1097\/00001756-199703240-00049"},{"key":"ref11","doi-asserted-by":"publisher","DOI":"10.1002\/mrm.22159"},{"key":"ref12","doi-asserted-by":"publisher","DOI":"10.1038\/nrn2795"},{"key":"ref13","doi-asserted-by":"publisher","DOI":"10.1037\/a0029949"},{"key":"ref14","doi-asserted-by":"publisher","DOI":"10.1016\/j.neuron.2006.11.010"},{"key":"ref15","doi-asserted-by":"publisher","DOI":"10.1109\/TNSRE.2008.926701"},{"key":"ref16","doi-asserted-by":"publisher","DOI":"10.1214\/aos\/1176324456"},{"key":"ref17","doi-asserted-by":"publisher","DOI":"10.1111\/j.1467-9868.2005.00503.x"},{"key":"ref18","doi-asserted-by":"publisher","DOI":"10.1186\/1471-2105-8-144"},{"key":"ref19","doi-asserted-by":"publisher","DOI":"10.3389\/fnhum.2013.00670"},{"key":"ref28","doi-asserted-by":"publisher","DOI":"10.1016\/j.neuroimage.2006.08.016"},{"key":"ref4","doi-asserted-by":"publisher","DOI":"10.1016\/j.cub.2006.11.072"},{"key":"ref27","doi-asserted-by":"publisher","DOI":"10.1016\/S0004-3702(97)00043-X"},{"key":"ref3","doi-asserted-by":"publisher","DOI":"10.1016\/j.neuroimage.2008.06.037"},{"key":"ref6","doi-asserted-by":"publisher","DOI":"10.1126\/science.1063736"},{"key":"ref29","doi-asserted-by":"publisher","DOI":"10.1016\/j.neuroimage.2010.02.040"},{"key":"ref5","doi-asserted-by":"publisher","DOI":"10.1016\/j.neuroimage.2008.11.007"},{"key":"ref8","doi-asserted-by":"publisher","DOI":"10.1023\/B:MACH.0000035475.85309.1b"},{"key":"ref7","doi-asserted-by":"publisher","DOI":"10.1016\/j.cub.2006.04.003"},{"key":"ref2","doi-asserted-by":"publisher","DOI":"10.1016\/S1053-8119(03)00049-1"},{"key":"ref9","doi-asserted-by":"publisher","DOI":"10.1371\/journal.pone.0014277"},{"key":"ref1","doi-asserted-by":"publisher","DOI":"10.1016\/j.tics.2006.07.005"},{"key":"ref20","article-title":"Form ?defines? function: Converging evidence from functional MRI and behavioral studies on the predictive influence of product beauty on purchase","author":"chattaraman","year":"2014","journal-title":"J Marketing Res"},{"key":"ref22","doi-asserted-by":"publisher","DOI":"10.1002\/mrm.1910150117"},{"key":"ref21","doi-asserted-by":"publisher","DOI":"10.1148\/radiographics.21.3.g01ma23767"},{"key":"ref24","doi-asserted-by":"publisher","DOI":"10.1007\/978-1-4757-3264-1"},{"key":"ref41","doi-asserted-by":"publisher","DOI":"10.1016\/S0926-6410(01)00116-1"},{"key":"ref23","doi-asserted-by":"publisher","DOI":"10.1002\/hbm.460020402"},{"key":"ref26","doi-asserted-by":"publisher","DOI":"10.1162\/153244303322753616"},{"key":"ref25","doi-asserted-by":"crossref","DOI":"10.1007\/b95439","author":"wang","year":"2005","journal-title":"Support Vector Machines Theory and Application"}],"container-title":["IEEE Transactions on Autonomous Mental Development"],"original-title":[],"link":[{"URL":"http:\/\/xplorestaging.ieee.org\/ielx7\/4563672\/7317835\/07109855.pdf?arnumber=7109855","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2022,1,12]],"date-time":"2022-01-12T16:45:48Z","timestamp":1642005948000},"score":1,"resource":{"primary":{"URL":"http:\/\/ieeexplore.ieee.org\/document\/7109855\/"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2015,9]]},"references-count":41,"journal-issue":{"issue":"3"},"URL":"https:\/\/doi.org\/10.1109\/tamd.2015.2434733","relation":{},"ISSN":["1943-0604","1943-0612"],"issn-type":[{"value":"1943-0604","type":"print"},{"value":"1943-0612","type":"electronic"}],"subject":[],"published":{"date-parts":[[2015,9]]}}}