{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,4]],"date-time":"2026-06-04T15:25:02Z","timestamp":1780586702226,"version":"3.54.1"},"reference-count":66,"publisher":"Institute of Electrical and Electronics Engineers (IEEE)","license":[{"start":{"date-parts":[[2026,1,1]],"date-time":"2026-01-01T00:00:00Z","timestamp":1767225600000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/ieeexplore.ieee.org\/Xplorehelp\/downloads\/license-information\/IEEE.html"},{"start":{"date-parts":[[2026,1,1]],"date-time":"2026-01-01T00:00:00Z","timestamp":1767225600000},"content-version":"stm-asf","delay-in-days":0,"URL":"https:\/\/doi.org\/10.15223\/policy-029"},{"start":{"date-parts":[[2026,1,1]],"date-time":"2026-01-01T00:00:00Z","timestamp":1767225600000},"content-version":"stm-asf","delay-in-days":0,"URL":"https:\/\/doi.org\/10.15223\/policy-037"}],"funder":[{"DOI":"10.13039\/501100001809","name":"National Natural Science Foundation of China","doi-asserted-by":"publisher","award":["72401135"],"award-info":[{"award-number":["72401135"]}],"id":[{"id":"10.13039\/501100001809","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["IEEE Trans. Eng. Manage."],"published-print":{"date-parts":[[2026]]},"DOI":"10.1109\/tem.2025.3640147","type":"journal-article","created":{"date-parts":[[2025,12,9]],"date-time":"2025-12-09T18:32:29Z","timestamp":1765305149000},"page":"599-611","source":"Crossref","is-referenced-by-count":1,"title":["Standard Plans or Membership Bundles? Competitive Paid Membership Strategies for Video Platforms"],"prefix":"10.1109","volume":"73","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-2800-0059","authenticated-orcid":false,"given":"Shun","family":"Li","sequence":"first","affiliation":[{"name":"School of Economics &amp; Management, Nanjing University of Science and Technology, Nanjing, China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-0397-601X","authenticated-orcid":false,"given":"Li","family":"Li","sequence":"additional","affiliation":[{"name":"School of Economics &amp; Management, Nanjing University of Science and Technology, Nanjing, China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-3945-0175","authenticated-orcid":false,"given":"Kun","family":"Zhang","sequence":"additional","affiliation":[{"name":"School of Economics &amp; Management, Nanjing University of Science and Technology, Nanjing, China"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"263","reference":[{"key":"ref1","doi-asserted-by":"publisher","DOI":"10.1109\/tem.2024.3356603"},{"key":"ref2","doi-asserted-by":"publisher","DOI":"10.1109\/tem.2023.3301886"},{"key":"ref3","doi-asserted-by":"publisher","DOI":"10.1109\/tem.2021.3138745"},{"key":"ref4","doi-asserted-by":"publisher","DOI":"10.1177\/0092070398261004"},{"key":"ref5","doi-asserted-by":"publisher","DOI":"10.1016\/j.elerap.2022.101130"},{"key":"ref6","doi-asserted-by":"publisher","DOI":"10.1109\/tem.2022.3169392"},{"key":"ref7","doi-asserted-by":"publisher","DOI":"10.1109\/tem.2025.3543382"},{"key":"ref8","doi-asserted-by":"publisher","DOI":"10.1287\/mksc.2020.1248"},{"key":"ref9","doi-asserted-by":"publisher","DOI":"10.1080\/07421222.2016.1172457"},{"key":"ref10","doi-asserted-by":"publisher","DOI":"10.1080\/00207543.2018.1425558"},{"key":"ref11","doi-asserted-by":"publisher","DOI":"10.1162\/154247603322493212"},{"key":"ref12","doi-asserted-by":"publisher","DOI":"10.1287\/mksc.1090.0541"},{"key":"ref13","doi-asserted-by":"publisher","DOI":"10.1109\/TEM.2025.3534433"},{"issue":"10","key":"ref14","first-page":"92","article-title":"Strategies for two-sided markets","volume":"84","author":"Eisenmann","year":"2006","journal-title":"Harvard Bus. Rev."},{"key":"ref15","doi-asserted-by":"publisher","DOI":"10.1287\/mksc.2016.0976"},{"key":"ref16","doi-asserted-by":"publisher","DOI":"10.1002\/smj.2324"},{"key":"ref17","doi-asserted-by":"publisher","DOI":"10.1109\/tem.2022.3170051"},{"key":"ref18","doi-asserted-by":"publisher","DOI":"10.1109\/tem.2023.3237919"},{"key":"ref19","doi-asserted-by":"publisher","DOI":"10.1016\/j.techfore.2019.01.023"},{"key":"ref20","doi-asserted-by":"publisher","DOI":"10.1109\/tem.2018.2871420"},{"key":"ref21","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijpe.2020.108016"},{"key":"ref22","doi-asserted-by":"publisher","DOI":"10.1016\/j.im.2024.103941"},{"key":"ref23","doi-asserted-by":"publisher","DOI":"10.1002\/nav.22232"},{"key":"ref24","doi-asserted-by":"publisher","DOI":"10.1016\/j.elerap.2018.05.007"},{"key":"ref25","doi-asserted-by":"publisher","DOI":"10.1287\/isre.2021.1001"},{"key":"ref26","doi-asserted-by":"publisher","DOI":"10.1016\/j.ribaf.2023.102089"},{"key":"ref27","doi-asserted-by":"publisher","DOI":"10.1080\/00207543.2021.2012614"},{"key":"ref28","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretconser.2022.103021"},{"key":"ref29","doi-asserted-by":"publisher","DOI":"10.1016\/j.techsoc.2021.101534"},{"key":"ref30","doi-asserted-by":"publisher","DOI":"10.1086\/scr.1963.3108731"},{"key":"ref31","doi-asserted-by":"publisher","DOI":"10.2307\/1886045"},{"key":"ref32","doi-asserted-by":"publisher","DOI":"10.1086\/296250"},{"key":"ref33","doi-asserted-by":"publisher","DOI":"10.2307\/2937852"},{"key":"ref34","doi-asserted-by":"publisher","DOI":"10.2307\/2098499"},{"key":"ref35","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.45.12.1613"},{"key":"ref36","doi-asserted-by":"publisher","DOI":"10.1287\/mksc.19.1.63.15182"},{"key":"ref37","doi-asserted-by":"publisher","DOI":"10.4337\/9781848447448.00020"},{"key":"ref38","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.1120.1663"},{"key":"ref39","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.1100.1259"},{"key":"ref40","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.1120.1688"},{"key":"ref41","doi-asserted-by":"publisher","DOI":"10.1287\/mksc.1120.0725"},{"key":"ref42","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretai.2013.06.001"},{"key":"ref43","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretai.2014.10.005"},{"key":"ref44","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.2020.3662"},{"key":"ref45","doi-asserted-by":"publisher","DOI":"10.1111\/poms.13017"},{"key":"ref46","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.1100.1242"},{"key":"ref47","doi-asserted-by":"publisher","DOI":"10.1111\/poms.12388"},{"key":"ref48","doi-asserted-by":"publisher","DOI":"10.1080\/07421222.2022.2096543"},{"key":"ref49","doi-asserted-by":"publisher","DOI":"10.1080\/07421222.2023.2229122"},{"key":"ref50","doi-asserted-by":"publisher","DOI":"10.2307\/2950626"},{"key":"ref51","doi-asserted-by":"publisher","DOI":"10.1111\/j.1530-9134.2007.00145.x"},{"key":"ref52","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.1060.0601"},{"key":"ref53","doi-asserted-by":"publisher","DOI":"10.25300\/MISQ\/2016\/40.1.05"},{"key":"ref54","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.1100.1199"},{"key":"ref55","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.2019.3327"},{"key":"ref56","doi-asserted-by":"publisher","DOI":"10.1287\/mksc.2021.0092"},{"key":"ref57","doi-asserted-by":"publisher","DOI":"10.1016\/j.ejor.2022.05.030"},{"key":"ref58","doi-asserted-by":"publisher","DOI":"10.1016\/j.dss.2023.114034"},{"key":"ref59","doi-asserted-by":"publisher","DOI":"10.1287\/isre.1110.0348"},{"key":"ref60","doi-asserted-by":"publisher","DOI":"10.2307\/2224214"},{"key":"ref61","doi-asserted-by":"publisher","DOI":"10.1287\/isre.1110.0412"},{"key":"ref62","doi-asserted-by":"publisher","DOI":"10.1016\/j.ejor.2019.11.066"},{"key":"ref63","doi-asserted-by":"publisher","DOI":"10.1287\/isre.1110.0414"},{"key":"ref64","doi-asserted-by":"publisher","DOI":"10.25300\/MISQ\/2014\/38.1.11"},{"key":"ref65","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.2020.3873"},{"key":"ref66","doi-asserted-by":"publisher","DOI":"10.1287\/opre.2021.2230"}],"container-title":["IEEE Transactions on Engineering Management"],"original-title":[],"link":[{"URL":"http:\/\/xplorestaging.ieee.org\/ielx8\/17\/11304260\/11288005.pdf?arnumber=11288005","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,12,25]],"date-time":"2025-12-25T05:42:33Z","timestamp":1766641353000},"score":1,"resource":{"primary":{"URL":"https:\/\/ieeexplore.ieee.org\/document\/11288005\/"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2026]]},"references-count":66,"URL":"https:\/\/doi.org\/10.1109\/tem.2025.3640147","relation":{},"ISSN":["0018-9391","1558-0040"],"issn-type":[{"value":"0018-9391","type":"print"},{"value":"1558-0040","type":"electronic"}],"subject":[],"published":{"date-parts":[[2026]]}}}