{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,10,22]],"date-time":"2026-10-22T00:42:16Z","timestamp":1792629736693,"version":"4.5.0"},"reference-count":49,"publisher":"SAGE Publications","issue":"1","license":[{"start":{"date-parts":[[2013,5,15]],"date-time":"2013-05-15T00:00:00Z","timestamp":1368576000000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"content-domain":{"domain":["journals.sagepub.com"],"crossmark-restriction":true},"short-container-title":["Political Studies"],"published-print":{"date-parts":[[2015,3]]},"abstract":"<jats:p> Ideas are increasingly acknowledged as factors in explaining political behaviour. But often they are treated as inert resources rather than dynamic instances of action in themselves. The latter, I propose, requires reflection on the character of speech \u2014 as the medium of ideas \u2014 in responding to and refiguring a prevailing situation. I undertake such reflection by setting out a rhetorical approach to political strategy. Building upon \u2018interpretive\u2019 advances in political science I shift the focus from stable cognitive frames to the dynamics of argumentation where ideas work expressively. I then explore the rhetorical aspect of strategising with attention to the way speech serves to orient audiences by creatively re-appropriating a situation. That approach is shown to be consistent with a \u2018dialectical\u2019 political sociology that emphasises the interaction of structure and agency. Finally, I sketch a method for undertaking rhetorical analysis and indicate how it might be applied to a concrete example. <\/jats:p>","DOI":"10.1111\/1467-9248.12039","type":"journal-article","created":{"date-parts":[[2013,5,15]],"date-time":"2013-05-15T13:14:56Z","timestamp":1368623696000},"page":"25-42","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":61,"title":["Situating Speech: A Rhetorical Approach to Political Strategy"],"prefix":"10.1177","volume":"63","author":[{"given":"James","family":"Martin","sequence":"first","affiliation":[{"name":"Goldsmiths, University of London"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"179","published-online":{"date-parts":[[2013,5,15]]},"reference":[{"key":"bibr1-1467-9248.12039","volume-title":"The Art of Rhetoric","author":"Aristotle","year":"1991"},{"key":"bibr2-1467-9248.12039","doi-asserted-by":"publisher","DOI":"10.4324\/9780203352311"},{"key":"bibr3-1467-9248.12039","volume-title":"Ideology and Opinions: Studies in Rhetorical Psychology.","author":"Billig M.","year":"1991"},{"issue":"1","key":"bibr4-1467-9248.12039","first-page":"1","volume":"1","author":"Bitzer L. 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