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Most academic studies to date, however, have focussed primarily on its effectiveness in reducing SARS\u2010CoV\u20102 transmission, largely neglecting the social dimensions of mask mandates. In this narrative interview\u2010based study, we consider experiences of face masks, with a particular focus on groups considered to be at a potential disadvantage from compulsory masking. Drawing on 40 telephone, video\u2010call and e\u2010mail interviews, we highlight the impact of inconsistent communication and the notion of mask wearing as an act of altruism on participants\u2019 experiences. In particular, we show how intolerance towards individuals who did not wear masks could result in stigma and exclusion, regardless of the legitimacy of their reasons. We suggest that more is needed to mitigate the \u2018dark side\u2019 of discourses of collective effort and altruism at a time of societal stress and fracture, and to account for the needs and interests of groups for whom compulsory masking may result in further marginalisation.<\/jats:p>","DOI":"10.1111\/1467-9566.13525","type":"journal-article","created":{"date-parts":[[2022,8,30]],"date-time":"2022-08-30T15:44:20Z","timestamp":1661874260000},"page":"1481-1499","update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":15,"title":["Experiences of face mask use during the COVID\u201019 pandemic: A qualitative study"],"prefix":"10.1111","volume":"44","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-0649-6620","authenticated-orcid":false,"given":"Esm\u00e9e","family":"Hanna","sequence":"first","affiliation":[{"name":"De Montfort University  Leicester UK"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Graham","family":"Martin","sequence":"additional","affiliation":[{"name":"THIS Institute University of Cambridge  Cambridge UK"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Anne","family":"Campbell","sequence":"additional","affiliation":[{"name":"Imperial  London UK"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Paris","family":"Connolly","sequence":"additional","affiliation":[{"name":"De Montfort University  Leicester UK"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Kriss","family":"Fearon","sequence":"additional","affiliation":[{"name":"De Montfort University  Leicester UK"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Steven","family":"Markham","sequence":"additional","affiliation":[{"name":"Oxford University  Oxford UK"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"311","published-online":{"date-parts":[[2022,8,30]]},"reference":[{"key":"e_1_2_7_2_1","doi-asserted-by":"publisher","DOI":"10.1007\/s11096\u2010015\u20100222\u20100"},{"key":"e_1_2_7_3_1","doi-asserted-by":"publisher","DOI":"10.1016\/S2468\u20102667(20)30076\u20101"},{"key":"e_1_2_7_4_1","doi-asserted-by":"publisher","DOI":"10.1136\/bmjopen\u20102020\u2010044364"},{"key":"e_1_2_7_5_1","doi-asserted-by":"publisher","DOI":"10.1191\/1478088706qp063oa"},{"key":"e_1_2_7_6_1","doi-asserted-by":"publisher","DOI":"10.7326\/M20\u20106817"},{"key":"e_1_2_7_7_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jpubeco.2021.104367"},{"key":"e_1_2_7_8_1","doi-asserted-by":"publisher","DOI":"10.1016\/S0140\u20106736(20)30918\u20101"},{"key":"e_1_2_7_9_1","doi-asserted-by":"publisher","DOI":"10.1016\/S0140\u20106736(20)31142\u20109"},{"key":"e_1_2_7_10_1","doi-asserted-by":"publisher","DOI":"10.1177\/0141076820925230"},{"key":"e_1_2_7_11_1","doi-asserted-by":"publisher","DOI":"10.1046\/j.1365\u20102648.1997.t01\u201025\u201000999.x"},{"key":"e_1_2_7_12_1","doi-asserted-by":"publisher","DOI":"10.1057\/s41599\u2010021\u201000850\u20106"},{"key":"e_1_2_7_13_1","doi-asserted-by":"publisher","DOI":"10.1183\/13993003.01260\u20102020"},{"key":"e_1_2_7_14_1","doi-asserted-by":"publisher","DOI":"10.1016\/S2213\u20102600(20)30134\u2010X"},{"key":"e_1_2_7_15_1","unstructured":"Ferguson D.(2020).Rape survivors say they are being stigmatised for not wearing masks. 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