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Situating the analysis within contemporary scholarship on deservingness and on affect and labour, I shed light on the forms of entrepreneurial labour that rely upon affect\u2010driven economies of exchange underpinned by moral judgements of deservingness, value and worth. In particular, this paper draws on a multi\u2010city (Melbourne, London, San Francisco) study of homeless street press sellers (<jats:italic>The Big Issue<\/jats:italic> and <jats:italic>Street Sheet<\/jats:italic>) to explore the ways in which contemporary practices of charity and care are carried out through individualized market\u2010place exchanges. Sellers\u2019 accounts of their work reveal how smiling and being (or looking) happy is a performative expectation that must be managed in the face of poverty and precarity.<\/jats:p>","DOI":"10.1111\/1468-4446.12350","type":"journal-article","created":{"date-parts":[[2018,2,14]],"date-time":"2018-02-14T06:52:41Z","timestamp":1518591161000},"page":"424-441","source":"Crossref","is-referenced-by-count":16,"title":["The economy of smiles: affect, labour and the contemporary deserving poor"],"prefix":"10.1111","volume":"70","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-9011-6055","authenticated-orcid":false,"given":"Jessica","family":"Gerrard","sequence":"first","affiliation":[{"name":"University of Melbourne  Victoria"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"311","published-online":{"date-parts":[[2018,2,14]]},"reference":[{"key":"e_1_2_7_2_1","doi-asserted-by":"publisher","DOI":"10.1215\/00382876-1724111"},{"key":"e_1_2_7_3_1","doi-asserted-by":"publisher","DOI":"10.1177\/0038038515598276"},{"key":"e_1_2_7_4_1","doi-asserted-by":"publisher","DOI":"10.1177\/0038038515589292"},{"key":"e_1_2_7_5_1","doi-asserted-by":"publisher","DOI":"10.1111\/j.0066-4812.2005.00472.x"},{"key":"e_1_2_7_6_1","doi-asserted-by":"publisher","DOI":"10.1057\/978-1-349-91891-1"},{"key":"e_1_2_7_7_1","volume-title":"Philanthropy and a Better Society","author":"Centre for Charitable Giving and Philanthropy","year":"2012"},{"key":"e_1_2_7_8_1","doi-asserted-by":"publisher","DOI":"10.1080\/17530350.2013.837630"},{"key":"e_1_2_7_9_1","unstructured":"Commonwealth of Australia2014A New System for Better Employment and Social Outcomes Interim Report of the Reference Group on Welfare Reform to the Minister for Social Services June Canberra: Author."},{"key":"e_1_2_7_10_1","volume-title":"Print Culture in a Diverse America","author":"Danky J.P.","year":"1998"},{"key":"e_1_2_7_11_1","volume-title":"The New Way of the World: On Neoliberal Society","author":"Dardot P.","year":"2014"},{"key":"e_1_2_7_12_1","volume-title":"Re\u2010thinking the Political Economy of Punishment: Perspectives on Post\u2010fordism And Penal Politics","author":"Giorgi A.","year":"2006"},{"key":"e_1_2_7_13_1","doi-asserted-by":"publisher","DOI":"10.1080\/03085149500000025"},{"key":"e_1_2_7_14_1","doi-asserted-by":"publisher","DOI":"10.1080\/00141840701396573"},{"key":"e_1_2_7_15_1","doi-asserted-by":"publisher","DOI":"10.4135\/9781446221945"},{"key":"e_1_2_7_16_1","doi-asserted-by":"publisher","DOI":"10.1111\/j.1467-954X.2006.00671.x"},{"key":"e_1_2_7_17_1","first-page":"1","article-title":"Young subjectivities and affective labour in the service economy","author":"Farrugia D.","year":"2017","journal-title":"Journal of Youth Studies"},{"key":"e_1_2_7_18_1","unstructured":"Federici S.2008\u2018Precarious Labour: A Feminist Viewpoint\u2019 available at:http:\/\/inthemiddleofthewhirlwind.wordpress.com\/precarious-labor-a-feminist-viewpoint\/accessed 1 October 2016."},{"key":"e_1_2_7_19_1","doi-asserted-by":"publisher","DOI":"10.1086\/494886"},{"issue":"4","key":"e_1_2_7_20_1","first-page":"373","article-title":"Manhattan's 14th street Sellers\u2019 Market: Informal Street Peddlers\u2019 Complementary Relationship with New York City's Economy","volume":"23","author":"Gaber J.","year":"1994","journal-title":"Urban Anthropology and Studies of Cultural Systems and World Economic Development"},{"key":"e_1_2_7_21_1","doi-asserted-by":"publisher","DOI":"10.1057\/978-1-137-59483-9"},{"key":"e_1_2_7_22_1","doi-asserted-by":"publisher","DOI":"10.1177\/1440783315607388"},{"key":"e_1_2_7_23_1","volume-title":"Technobohemians or the New Cybertariat? 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