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We then used the synthetic control method to examine the impact of the BYOB campaign on per capita Title X clinic attendance among the target demographic, women 18\u201329\u2009years of age.<\/jats:p><\/jats:sec><jats:sec><jats:title>Data Collection\/Extraction Methods<\/jats:title><jats:p>Not applicable. We relied on secondary sources.<\/jats:p><\/jats:sec><jats:sec><jats:title>Principal Findings<\/jats:title><jats:p>Primary media platforms used by the campaign included social media, digital display, streaming audio, YouTube, and search. Website traffic was driven primarily by digital display ads, but engagement was highest for search. Our results suggest nearly 12% of Delaware women 18\u201329\u2009years of age were exposed to the campaign. However, exposure was measured at the end of the campaign and was likely much larger during its peak. Our results indicated that the campaign was associated with between 13 and 23 additional Title X clinic visits per 1000 women compared with 110 users per 1000 at baseline in 2014.<\/jats:p><\/jats:sec><jats:sec><jats:title>Conclusions<\/jats:title><jats:p>Our findings suggest the BYOB campaign was successful at increasing clinic attendance among the target demographic. These results have important implications for other programs seeking to use public awareness messaging to increase participation in the health care system and are especially important for Title X administrators who have faced declining patient volumes for over 10\u2009years.<\/jats:p><\/jats:sec>","DOI":"10.1111\/1475-6773.13698","type":"journal-article","created":{"date-parts":[[2021,7,2]],"date-time":"2021-07-02T08:59:35Z","timestamp":1625216375000},"page":"766-776","update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":8,"title":["An evaluation of the Be Your Own Baby public awareness campaign"],"prefix":"10.1111","volume":"56","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-1440-3068","authenticated-orcid":false,"given":"Daniel","family":"Marthey","sequence":"first","affiliation":[{"name":"Department of Health Policy and Management University of Maryland  College Park Maryland USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Hira","family":"Rashid","sequence":"additional","affiliation":[{"name":"Office of Health Affairs West Virginia University  Charleston West Virginia USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Liyang","family":"Xie","sequence":"additional","affiliation":[{"name":"Health Policy Institute University of Pittsburgh  Pittsburgh Pennsylvania USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Michel","family":"Boudreaux","sequence":"additional","affiliation":[{"name":"Department of Health Policy and Management University of Maryland  College Park Maryland USA"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"311","published-online":{"date-parts":[[2021,7]]},"reference":[{"key":"e_1_2_8_2_1","doi-asserted-by":"publisher","DOI":"10.1257\/aer.20131126"},{"key":"e_1_2_8_3_1","unstructured":"Office USGA.Medicare Savings Programs: Results of Social Security Administration's 2002 Outreach to Low\u2010Income Beneficiaries; 2004.https:\/\/www.gao.gov\/products\/gao-04-363. 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