{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,31]],"date-time":"2026-03-31T05:34:40Z","timestamp":1774935280392,"version":"3.50.1"},"reference-count":57,"publisher":"Wiley","issue":"2","license":[{"start":{"date-parts":[[2014,11,5]],"date-time":"2014-11-05T00:00:00Z","timestamp":1415145600000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"name":"Rural Economy and Land Use Programme of the UK Research Councils","award":["RES-229-31-0003"],"award-info":[{"award-number":["RES-229-31-0003"]}]},{"DOI":"10.13039\/501100000770","name":"University of Manchester, UK","doi-asserted-by":"crossref","id":[{"id":"10.13039\/501100000770","id-type":"DOI","asserted-by":"crossref"}]}],"content-domain":{"domain":["onlinelibrary.wiley.com"],"crossmark-restriction":true},"short-container-title":["J Agricultural Economics"],"published-print":{"date-parts":[[2015,6]]},"abstract":"<jats:title>Abstract<\/jats:title><jats:p>We examine consumers' preferences for chickens under different levels of foodborne health risk, animal welfare and pric attributes. We analyse how their preferences vary according to the risk reduction method. Our comparison is between risk reductions achieved by conventional improvements in the meat supply chain system (e.g. more stringent regulations and inspection regimes), and risk reductions achieved by food packaging nanosensors. Our comparison uses a two\u2010treatment discrete choice experiment in which each treatment sample is only presented with one of the risk reductions: either nanotechnology or conventional methods. We also investigate heterogeneity in preferences for two consumer groups: (i) consumers who usually buy conventional raw, whole chickens, and (ii) consumers who usually buy niche, welfare\u2010improved chickens, such as free\u2010range and organic. Our results show evidence of heterogeneity in preferences and willingness\u2010 to\u2010pay values of the both consumer groups. We find that consumers, on average, prefer raw, whole chicken with a lower risk of food poisoning, better animal welfare, and lower costs, regardless of the presence of nanosensors. Although consumers in general showed no strong preferences towards or resistance to nanotechnology, those who buy chickens with better animal welfare, on average, showed higher WTP for food risk reduction and animal welfare relative to conventional chicken consumers.<\/jats:p>","DOI":"10.1111\/1477-9552.12088","type":"journal-article","created":{"date-parts":[[2014,11,6]],"date-time":"2014-11-06T02:37:32Z","timestamp":1415241452000},"page":"259-279","update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":25,"title":["Consumers' Preferences for Nanotechnology in Food Packaging: A Discrete Choice Experiment"],"prefix":"10.1111","volume":"66","author":[{"given":"Seda","family":"Erdem","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"311","published-online":{"date-parts":[[2014,11,5]]},"reference":[{"key":"e_1_2_8_2_1","doi-asserted-by":"publisher","DOI":"10.3201\/eid1103.040191"},{"key":"e_1_2_8_3_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jeem.2010.10.003"},{"key":"e_1_2_8_4_1","doi-asserted-by":"publisher","DOI":"10.1016\/S1043-4526(09)58005-9"},{"key":"e_1_2_8_5_1","doi-asserted-by":"publisher","DOI":"10.1023\/A:1015036617385"},{"key":"e_1_2_8_6_1","doi-asserted-by":"publisher","DOI":"10.1093\/erae\/jbr069"},{"key":"e_1_2_8_7_1","doi-asserted-by":"publisher","DOI":"10.1093\/erae\/jbs018"},{"key":"e_1_2_8_8_1","doi-asserted-by":"publisher","DOI":"10.1080\/02652030701744538"},{"key":"e_1_2_8_9_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.foodqual.2012.10.008"},{"key":"e_1_2_8_10_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.tifs.2013.08.006"},{"key":"e_1_2_8_11_1","unstructured":"Cook A.andFairweather J.(2006).New Zealander reactions to the use of biotechnology and nanotechnology in medicine farming and food.Technical Report 287 Lincoln University Christchurch."},{"key":"e_1_2_8_12_1","doi-asserted-by":"publisher","DOI":"10.1007\/s11116-011-9331-3"},{"key":"e_1_2_8_13_1","doi-asserted-by":"publisher","DOI":"10.1006\/jeem.2001.1199"},{"key":"e_1_2_8_14_1","volume-title":"An Object\u2010Oriented Matrix Programming Language Ox 6","author":"Doornik J. 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