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At the same time, anti\u2010tobacco movements have targeted e\u2010cigarettes as a threat to public health and advocated for restricting e\u2010cigarettes in much the same way as conventional cigarettes. While anti\u2010vaping proponents associated with public health movements have typically regarded e\u2010cigarettes as primarily harmful products that should be suppressed, vaping advocates regard e\u2010cigarettes as harm reduction products that should be readily accessible to smokers. Distrust between these two warring \u201csides\u201d animates the controversy over e\u2010cigarettes. In our role as researchers conducting a qualitative study on e\u2010cigarette use, we encountered suspicion and anger from members of an e\u2010cigarette forum who felt that pro\u2010vaping perspectives were often misrepresented by researchers. As a result, we dropped our initial plan to host a group discussion of questions directly related to our study on the forum. Nevertheless, the incident illuminated how vaping advocates have resisted dominant narratives regarding tobacco and nicotine use, destabilized nicotine product categories and challenged interpretations of nicotine use that dichotomize pleasure and health.<\/jats:p>","DOI":"10.1111\/1559-8918.2016.01079","type":"journal-article","created":{"date-parts":[[2016,11,30]],"date-time":"2016-11-30T13:06:13Z","timestamp":1480511173000},"page":"105-119","update-policy":"http:\/\/dx.doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":5,"title":["Taking Sides in E\u2010cigarette Research"],"prefix":"10.1111","volume":"2016","author":[{"given":"RACHELLE","family":"ANNECHINO","sequence":"first","affiliation":[{"name":"Associate research scientist at the Prevention Research Center and a digital media specialist with the Critical Public Health Research Group."}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"TAMAR","family":"ANTIN","sequence":"additional","affiliation":[{"name":"Research scientist at the Prevention Research Center and director of the Critical Public Health Research Group."}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"311","published-online":{"date-parts":[[2016,11,29]]},"reference":[{"key":"e_1_2_2_2_1","unstructured":"Americans for Nonsmokers\u2019 Rights2016\u201cA History of Advocacy: Defending Your Right to Breathe Smokefree Air since 1976.\u201d Americans for Nonsmokers\u2019 Rights. 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