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A group of reviewers' preferences are averaged to represent the performance of OTPs. It offers valuable references but can often conflict with an individual's own preferences. To address these challenges, we develop a hybrid analytical methodology based on online reviews and reach a customized and robust OTPs recommendation. By adopting latent Dirichlet allocation and sentiment analysis, a tourism\u2010specific hierarchical indicator system is built for selection. Through simulating group preferences by stochastic acceptability analysis, the group judgement policy over any alternative OTPs pair is elicited credibly. To solve the disagreement judgement policies among individuals and group, a group\u2010individual preference analytics consisting of a heuristic algorithm is proposed to probe the maximal judgement polices with the optimal credibility. Founded on this, a robust aggregation model based on maximax and maximin principles generates a tailor\u2010made recommendation. A case study on Tripadvisor hotels in Hong Kong demonstrates the feasibility and superiority of the proposed approach in providing robust, preference\u2010aligned OTP recommendations.<\/jats:p>","DOI":"10.1111\/exsy.70318","type":"journal-article","created":{"date-parts":[[2026,6,3]],"date-time":"2026-06-03T23:44:39Z","timestamp":1780530279000},"update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":0,"title":["Group\u2013Individual Preference Analytics Based on Online Reviews for Selecting Customized Online Tourism Product"],"prefix":"10.1111","volume":"43","author":[{"given":"Yu","family":"Yang","sequence":"first","affiliation":[{"name":"School of International Business  Hai'Kou People's Republic of China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-4515-2211","authenticated-orcid":false,"given":"Yelin","family":"Fu","sequence":"additional","affiliation":[{"name":"College of Economics, Shenzhen University  Shenzhen People's Republic of China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Yongmei","family":"Zhang","sequence":"additional","affiliation":[{"name":"College of Economics, Shenzhen University  Shenzhen People's Republic of China"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"311","published-online":{"date-parts":[[2026,6,3]]},"reference":[{"key":"e_1_2_10_2_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.procs.2019.11.186"},{"key":"e_1_2_10_3_1","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.2014.2059"},{"key":"e_1_2_10_4_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.inffus.2015.06.002"},{"key":"e_1_2_10_5_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.eswa.2019.03.001"},{"key":"e_1_2_10_6_1","doi-asserted-by":"publisher","DOI":"10.1162\/jmlr.2003.3.4-5.993"},{"key":"e_1_2_10_7_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijhm.2020.102726"},{"key":"e_1_2_10_8_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ejor.2018.07.015"},{"key":"e_1_2_10_9_1","doi-asserted-by":"publisher","DOI":"10.1080\/19368623.2017.1310075"},{"key":"e_1_2_10_10_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.eswa.2014.04.046"},{"key":"e_1_2_10_11_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ejor.2014.05.026"},{"key":"e_1_2_10_12_1","doi-asserted-by":"publisher","DOI":"10.1111\/poms.12707"},{"key":"e_1_2_10_13_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.knosys.2014.01.024"},{"key":"e_1_2_10_14_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.cie.2013.11.008"},{"key":"e_1_2_10_15_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ejor.2017.08.046"},{"key":"e_1_2_10_16_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ejor.2007.08.013"},{"key":"e_1_2_10_17_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.tourman.2016.09.009"},{"key":"e_1_2_10_18_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.cor.2017.05.011"},{"key":"e_1_2_10_19_1","doi-asserted-by":"publisher","DOI":"10.1007\/s10726-011-9277-z"},{"key":"e_1_2_10_20_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.eswa.2013.07.101"},{"key":"e_1_2_10_21_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.im.2016.05.007"},{"key":"e_1_2_10_22_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.dss.2015.06.004"},{"key":"e_1_2_10_23_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.techfore.2017.01.001"},{"key":"e_1_2_10_24_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.dss.2019.02.004"},{"key":"e_1_2_10_25_1","doi-asserted-by":"publisher","DOI":"10.1287\/opre.49.3.444.11220"},{"key":"e_1_2_10_26_1","doi-asserted-by":"publisher","DOI":"10.1080\/13683500.2014.948812"},{"key":"e_1_2_10_27_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.tourman.2012.10.017"},{"key":"e_1_2_10_28_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.cie.2020.106655"},{"issue":"1","key":"e_1_2_10_29_1","first-page":"59","article-title":"Satisfaction in Hospitality on TripAdvisor. 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