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In Experiment One, adult traditional cigarette smokers (<jats:italic>n<\/jats:italic>\u00a0=\u00a041) and non\u2010smokers (<jats:italic>n<\/jats:italic>\u00a0=\u00a041) answered questions about e\u2010cigarette and neutral advertising images. The 40 e\u2010cigarette advertising images that most increased desire to use the product were matched to 40 neutral advertising images with similar content. In Experiment Two, the 80 advertising images selected in Experiment One were presented to adolescents (<jats:italic>n<\/jats:italic>\u00a0=\u00a030) during an functional magnetic resonance imaging brain scan. There was a range of traditional cigarette smoking across the sample with some adolescents engaging in daily smoking and others who had never smoked. Adolescents self\u2010reported that viewing the e\u2010cigarette advertising images increased their desire to smoke. Additionally, <jats:italic>all<\/jats:italic> participants regardless of smoking statuses showed significantly greater brain activation to e\u2010cigarette advertisements in areas associated with cognitive control (left middle frontal gyrus), reward (right medial frontal gyrus), visual processing\/attention (left lingual gyrus\/fusiform gyrus, right inferior parietal lobule, left posterior cingulate, left angular gyrus) and memory (right parahippocampus, left insula). Further, an exploratory analysis showed that compared with age\u2010matched non\u2010smokers (<jats:italic>n<\/jats:italic>\u00a0=\u00a07), adolescent smokers (<jats:italic>n<\/jats:italic>\u00a0=\u00a07) displayed significantly greater neural activation to e\u2010cigarette advertising images in the left inferior temporal gyrus\/fusiform gyrus, compared with their responses to neutral advertising images. Overall, participants' brain responses to e\u2010cigarette advertisements suggest a need to further investigate the long\u2010run impact of e\u2010cigarette advertising on adolescents.<\/jats:p>","DOI":"10.1111\/adb.12510","type":"journal-article","created":{"date-parts":[[2017,4,12]],"date-time":"2017-04-12T04:22:39Z","timestamp":1491970959000},"page":"761-771","update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":33,"title":["Adolescents' behavioral and neural responses to e\u2010cigarette advertising"],"prefix":"10.1111","volume":"23","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-2569-7719","authenticated-orcid":false,"given":"Yvonnes","family":"Chen","sequence":"first","affiliation":[{"name":"William Allen White School of Journalism and Mass Communications University of Kansas  Lawrence KS USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-4563-7756","authenticated-orcid":false,"given":"Carina H.","family":"Fowler","sequence":"additional","affiliation":[{"name":"Department of Psychology and Neuroscience University of North Carolina\u2014Chapel Hill  Chapel Hill NC USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-8542-1039","authenticated-orcid":false,"given":"Vlad B.","family":"Papa","sequence":"additional","affiliation":[{"name":"Hoglund Brain Imaging Center University of Kansas Medical Center  Kansas City KS USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-9269-051X","authenticated-orcid":false,"given":"Rebecca J.","family":"Lepping","sequence":"additional","affiliation":[{"name":"Hoglund Brain Imaging Center University of Kansas Medical Center  Kansas City KS USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-3212-0811","authenticated-orcid":false,"given":"Morgan G.","family":"Brucks","sequence":"additional","affiliation":[{"name":"Hoglund Brain Imaging Center University of Kansas Medical Center  Kansas City KS USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-5603-2939","authenticated-orcid":false,"given":"Andrew T.","family":"Fox","sequence":"additional","affiliation":[{"name":"Hoglund Brain Imaging Center University of Kansas Medical Center  Kansas City KS USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-9800-9278","authenticated-orcid":false,"given":"Laura E.","family":"Martin","sequence":"additional","affiliation":[{"name":"Hoglund Brain Imaging Center University of Kansas Medical Center  Kansas City KS USA"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"311","published-online":{"date-parts":[[2017,4,11]]},"reference":[{"key":"e_1_2_9_2_1","doi-asserted-by":"publisher","DOI":"10.1001\/jama.2015.13802"},{"key":"e_1_2_9_3_1","unstructured":"American Legacy Foundation(2014)Vaporized. 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