{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,8,10]],"date-time":"2026-08-10T00:29:34Z","timestamp":1786321774972,"version":"build-2736575974"},"reference-count":15,"publisher":"Wiley","license":[{"start":{"date-parts":[[2026,8,9]],"date-time":"2026-08-09T00:00:00Z","timestamp":1786233600000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/onlinelibrary.wiley.com\/termsAndConditions#vor"},{"start":{"date-parts":[[2026,8,9]],"date-time":"2026-08-09T00:00:00Z","timestamp":1786233600000},"content-version":"tdm","delay-in-days":0,"URL":"http:\/\/doi.wiley.com\/10.1002\/tdm_license_1.1"}],"funder":[{"DOI":"10.13039\/100005002","name":"California Department of Public Health","doi-asserted-by":"publisher","award":["20\u2010\u00ad10188"],"award-info":[{"award-number":["20\u2010\u00ad10188"]}],"id":[{"id":"10.13039\/100005002","id-type":"DOI","asserted-by":"publisher"}]},{"DOI":"10.13039\/100000054","name":"National Cancer Institute","doi-asserted-by":"publisher","award":["R01 CA217165"],"award-info":[{"award-number":["R01 CA217165"]}],"id":[{"id":"10.13039\/100000054","id-type":"DOI","asserted-by":"publisher"}]},{"DOI":"10.13039\/100000050","name":"National Heart, Lung, and Blood Institute","doi-asserted-by":"publisher","award":["5T32HL161270\u201003"],"award-info":[{"award-number":["5T32HL161270\u201003"]}],"id":[{"id":"10.13039\/100000050","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":["onlinelibrary.wiley.com"],"crossmark-restriction":true},"short-container-title":["Addiction"],"abstract":"<jats:title>Abstract<\/jats:title>\n                  <jats:sec>\n                    <jats:title>Background and aims<\/jats:title>\n                    <jats:p>United States (US) sales of oral nicotine pouches (ONPs) more than tripled from 2021 to 2024, with Zyn brand consistently the market leader. To understand the relative price of ONPs and cigarettes, this study answers three questions about differences in price for the leading brand of ONPs (Zyn) and cigarettes (Marlboro): What is the difference in price per milligram (mg) of nicotine content? What is the difference in price per mg of nicotine yield (i.e., how much nicotine the product delivers)? Do these differences vary by store type?<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Methods<\/jats:title>\n                    <jats:p>\n                      Using data from a representative sample of California tobacco retailers, this study calculated price per mg of nicotine content and nicotine yield for a canister of Zyn Chill 6\u00a0mg ONPs and a pack of Marlboro Red cigarettes among stores that sold both products (n\u2009=\u2009716). Weighted, paired\u2010sample\n                      <jats:italic>t<\/jats:italic>\n                      \u2010tests assessed the within\u2010store difference between Zyn and Marlboro price per mg of nicotine content and yield. Two weighted, linear mixed models estimated the within\u2010store difference in price per mg of nicotine content and nicotine yield for Zyn and Marlboro, controlling for store type.\n                    <\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Results<\/jats:title>\n                    <jats:p>On average, price per mg of nicotine content in a 15\u2010pouch canister of Zyn Chill 6\u00a0mg ONPs was $0.09 (standard deviation [SD]\u2009=\u20090.02) and in a 20\u2010stick pack of Marlboro Red cigarettes was $0.05 (SD\u2009=\u20090.004) (mean difference\u2009=\u2009$0.04, SD\u2009=\u20090.02, p\u2009&lt;\u20090.001); however, the price per mg of nicotine yield for Zyn was $0.15 (SD\u2009=\u20090.03) and for Marlboro was $0.30 (SD\u2009=\u20090.02) (mean difference\u2009=\u2009\u2212$0.16, SD\u2009=\u20090.03, p\u2009&lt;\u20090.001). Difference in price per mg of nicotine content was greater in liquor stores (p\u2009&lt;\u20090.001), small markets (p\u2009=\u20090.004), and tobacco specialty shops (p\u2009&lt;\u20090.001) compared with convenience stores; however, the difference in price per mg of nicotine yield was smaller in liquor stores (p\u2009&lt;\u20090.001) and tobacco specialty shops (p\u2009&lt;\u20090.001) compared with convenience stores.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Conclusions<\/jats:title>\n                    <jats:p>In stores in California, United States, Zyn brand oral nicotine pouches (ONPs) were priced higher per mg of nicotine content than Marlboro cigarettes, although the average difference was small; however, Zyn ONPs were priced substantially lower than Marlboro cigarettes per mg of nicotine yield. Differences in price also varied by store type.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.1111\/add.70569","type":"journal-article","created":{"date-parts":[[2026,8,10]],"date-time":"2026-08-10T00:03:45Z","timestamp":1786320225000},"update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":0,"title":["Price comparisons for the leading brands of oral nicotine pouches and cigarettes"],"prefix":"10.1111","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-3774-791X","authenticated-orcid":false,"given":"Nora","family":"Satybaldiyeva","sequence":"first","affiliation":[{"name":"Stanford University School of Medicine Stanford Prevention Research Center  Palo Alto CA USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-6076-5713","authenticated-orcid":false,"given":"Nina C.","family":"Schleicher","sequence":"additional","affiliation":[{"name":"Stanford University School of Medicine Stanford Prevention Research Center  Palo Alto CA USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-7925-326X","authenticated-orcid":false,"given":"Judith J.","family":"Prochaska","sequence":"additional","affiliation":[{"name":"Stanford University School of Medicine Stanford Prevention Research Center  Palo Alto CA USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0009-0003-8005-6011","authenticated-orcid":false,"given":"Arzoo","family":"Alam","sequence":"additional","affiliation":[{"name":"Stanford University School of Medicine Stanford Prevention Research Center  Palo Alto CA USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-7022-0242","authenticated-orcid":false,"given":"Trent O.","family":"Johnson","sequence":"additional","affiliation":[{"name":"Stanford University School of Medicine Stanford Prevention Research Center  Palo Alto CA USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-9288-3562","authenticated-orcid":false,"given":"Lisa","family":"Henriksen","sequence":"additional","affiliation":[{"name":"Stanford University School of Medicine Stanford Prevention Research Center  Palo Alto CA USA"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"311","published-online":{"date-parts":[[2026,8,9]]},"reference":[{"key":"e_1_2_9_2_1","doi-asserted-by":"publisher","DOI":"10.1136\/tc-2024-059222"},{"key":"e_1_2_9_3_1","doi-asserted-by":"publisher","DOI":"10.1001\/jamanetworkopen.2025.6739"},{"key":"e_1_2_9_4_1","unstructured":"US Food & Drug Administration others.FDA authorizes marketing of 20 ZYN nicotine pouch products after extensive scientific review. January 16 2025.http:\/\/fda.gov\/news-events\/press-announcements\/fda-authorizes-marketing-20-zyn-nicotine-pouch-products-after-extensive-scientific-review"},{"key":"e_1_2_9_5_1","doi-asserted-by":"publisher","DOI":"10.1136\/tc-2023-058035"},{"key":"e_1_2_9_6_1","doi-asserted-by":"publisher","DOI":"10.1136\/tc-2024-058691"},{"key":"e_1_2_9_7_1","volume-title":"The health consequences of smoking\u201450 years of Progress: a report of the surgeon general","author":"Services UD of H and H","year":"2014"},{"key":"e_1_2_9_8_1","doi-asserted-by":"publisher","DOI":"10.1136\/tobaccocontrol-2021-056758"},{"key":"e_1_2_9_9_1","unstructured":"SchleicherNC AlamA JohnsonTO et al.California tobacco retail surveillance study 2024 results. Report prepared for the California tobacco prevention Program; 2025. in press. Report prepared for the California tobacco prevention Program;2024. in press."},{"key":"e_1_2_9_10_1","unstructured":"California Department of Tax and Fee Administration.Tax Rates \u2014 Special Taxes and Fees.https:\/\/cdtfa.ca.gov\/taxes-and-fees\/special-taxes-and-fees-tax-rates\/"},{"key":"e_1_2_9_11_1","unstructured":"Office on smoking and health National Center for Chronic Disease Prevention and Health Promotion.STATE System Excise Tax Fact Sheet;2024.https:\/\/www.cdc.gov\/statesystem\/factsheets\/excisetax\/ExciseTax.html"},{"key":"e_1_2_9_12_1","doi-asserted-by":"publisher","DOI":"10.1093\/ntr\/ntaa068"},{"key":"e_1_2_9_13_1","doi-asserted-by":"publisher","DOI":"10.3389\/fphar.2024.1392027"},{"key":"e_1_2_9_14_1","doi-asserted-by":"publisher","DOI":"10.1136\/tc-2023-058033"},{"key":"e_1_2_9_15_1","doi-asserted-by":"publisher","DOI":"10.1111\/j.1365-2125.1997.00566.x"},{"key":"e_1_2_9_16_1","doi-asserted-by":"publisher","DOI":"10.1126\/sciadv.aay9763"}],"container-title":["Addiction"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/onlinelibrary.wiley.com\/doi\/pdf\/10.1111\/add.70569","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/onlinelibrary.wiley.com\/doi\/full-xml\/10.1111\/add.70569","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/onlinelibrary.wiley.com\/doi\/pdf\/10.1111\/add.70569","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,8,10]],"date-time":"2026-08-10T00:03:47Z","timestamp":1786320227000},"score":1,"resource":{"primary":{"URL":"https:\/\/onlinelibrary.wiley.com\/doi\/10.1111\/add.70569"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2026,8,9]]},"references-count":15,"alternative-id":["10.1111\/add.70569"],"URL":"https:\/\/doi.org\/10.1111\/add.70569","archive":["Portico"],"relation":{},"ISSN":["0965-2140","1360-0443"],"issn-type":[{"value":"0965-2140","type":"print"},{"value":"1360-0443","type":"electronic"}],"subject":[],"published":{"date-parts":[[2026,8,9]]},"assertion":[{"value":"2026-02-12","order":0,"name":"received","label":"Received","group":{"name":"publication_history","label":"Publication History"}},{"value":"2026-07-08","order":2,"name":"accepted","label":"Accepted","group":{"name":"publication_history","label":"Publication History"}},{"value":"2026-08-09","order":3,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}],"article-number":"add.70569"}}