{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,10,9]],"date-time":"2026-10-09T05:17:26Z","timestamp":1791523046683,"version":"4.3.4"},"reference-count":18,"publisher":"Wiley","issue":"10","license":[{"start":{"date-parts":[[2014,9,11]],"date-time":"2014-09-11T00:00:00Z","timestamp":1410393600000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/onlinelibrary.wiley.com\/termsAndConditions#vor"}],"funder":[{"DOI":"10.13039\/100000102","name":"Health Resources and Services Administration","doi-asserted-by":"publisher","award":["D71HS22061"],"award-info":[{"award-number":["D71HS22061"]}],"id":[{"id":"10.13039\/100000102","id-type":"DOI","asserted-by":"publisher"}]},{"DOI":"10.13039\/100000102","name":"Health Resources and Services Administration","doi-asserted-by":"publisher","award":["D71HS24204"],"award-info":[{"award-number":["D71HS24204"]}],"id":[{"id":"10.13039\/100000102","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Clinical Transplantation"],"published-print":{"date-parts":[[2014,10]]},"abstract":"<jats:title>Abstract<\/jats:title><jats:p>Video narratives increasingly are used to draw the public's attention to the need for more registered organ donors. We assessed the differential impact of donation messaging videos on appeal, emotional valence, and organ donation intentions in 781 non\u2010registered adults. Participants watched six videos (four personal narratives, one informational video without personal narrative, and one unrelated to donation) with or without sound (subtitled), randomly sequenced to minimize order effects. We assessed appeal, emotional valence, readiness to register as organ donors, and donation information\u2010seeking behavior. Compared to other video types, one featuring a pediatric transplant recipient (with or without sound) showed more favorable appeal (p\u00a0&lt;\u00a00.001), generated more positive emotional valence (p\u00a0&lt;\u00a00.01), and had the most favorable impact on organ donor willingness (p\u00a0&lt;\u00a00.001). Ninety\u2010five (12%) participants clicked through to a donation website after viewing all six videos. Minority race (<jats:styled-content style=\"fixed-case\">OR<\/jats:styled-content>\u00a0=\u00a01.94, 95% <jats:styled-content style=\"fixed-case\">CI<\/jats:styled-content>\u00a0=\u00a01.20, 3.13, p\u00a0=\u00a00.006), positive change in organ donor readiness (<jats:styled-content style=\"fixed-case\">OR<\/jats:styled-content>\u00a0=\u00a00.26, 95% <jats:styled-content style=\"fixed-case\">CI<\/jats:styled-content>\u00a0=\u00a00.14, 0.48, p\u00a0&lt;\u00a00.001), and total positive emotion (<jats:styled-content style=\"fixed-case\">OR<\/jats:styled-content>\u00a0=\u00a01.05, 95% <jats:styled-content style=\"fixed-case\">CI<\/jats:styled-content>\u00a0=\u00a01.03, 1.07, p\u00a0&lt;\u00a00.001) were significant multivariable predictors of clicking through to the donation website. Brief, one\u2010min videos can have a very dramatic and positive impact on willingness to consider donation and behavioral intentions to register as an organ donor.<\/jats:p>","DOI":"10.1111\/ctr.12449","type":"journal-article","created":{"date-parts":[[2014,8,14]],"date-time":"2014-08-14T14:46:54Z","timestamp":1408027614000},"page":"1184-1192","source":"Crossref","is-referenced-by-count":41,"title":["Organ donation video messaging: differential appeal, emotional valence, and behavioral intention"],"prefix":"10.1111","volume":"28","author":[{"given":"J. R.","family":"Rodrigue","sequence":"first","affiliation":[{"name":"Center for Transplant Outcomes and Quality Improvement The Transplant Institute Beth Israel Deaconess Medical Center Boston MA USA"},{"name":"Harvard Medical School Boston MA USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"A.","family":"Fleishman","sequence":"additional","affiliation":[{"name":"Center for Transplant Outcomes and Quality Improvement The Transplant Institute Beth Israel Deaconess Medical Center Boston MA USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"T.","family":"Vishnevsky","sequence":"additional","affiliation":[{"name":"Center for Transplant Outcomes and Quality Improvement The Transplant Institute Beth Israel Deaconess Medical Center Boston MA USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"S.","family":"Fitzpatrick","sequence":"additional","affiliation":[{"name":"New England Organ Bank Waltham MA USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"M.","family":"Boger","sequence":"additional","affiliation":[{"name":"New England Organ Bank Waltham MA USA"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"311","published-online":{"date-parts":[[2014,9,11]]},"reference":[{"key":"e_1_2_7_2_1","volume-title":"National Survey of Organ Donation Attitudes and Behaviors","author":"U.S. Department of Health and Human Services, Health Resources and Services Administration, Healthcare Systems Bureau, 2012","year":"2013"},{"key":"e_1_2_7_3_1","unstructured":"Donate Life America.National donor designation report card 2013.http:\/\/donatelife.net\/wp-content\/uploads\/2013\/07\/DLA_ReportCardFinal_2013.pdf."},{"key":"e_1_2_7_4_1","doi-asserted-by":"publisher","DOI":"10.1001\/jama.286.1.71"},{"key":"e_1_2_7_5_1","doi-asserted-by":"publisher","DOI":"10.1111\/j.1600-6143.2005.01130.x"},{"key":"e_1_2_7_6_1","volume-title":"Organ Donation: Opportunities for Action","author":"Childress JF","year":"2006"},{"key":"e_1_2_7_7_1","doi-asserted-by":"publisher","DOI":"10.1080\/08934210903258852"},{"key":"e_1_2_7_8_1","doi-asserted-by":"publisher","DOI":"10.7182\/prtr.18.4.90760140x20p9304"},{"key":"e_1_2_7_9_1","doi-asserted-by":"publisher","DOI":"10.7182\/pit2012436"},{"key":"e_1_2_7_10_1","doi-asserted-by":"publisher","DOI":"10.7326\/0003-4819-156-7-201204030-00004"},{"key":"e_1_2_7_11_1","doi-asserted-by":"publisher","DOI":"10.1126\/science.334.6054.307"},{"key":"e_1_2_7_12_1","doi-asserted-by":"publisher","DOI":"10.1111\/j.1749-818X.2011.00295.x"},{"key":"e_1_2_7_13_1","doi-asserted-by":"publisher","DOI":"10.1177\/1745691610393980"},{"key":"e_1_2_7_14_1","first-page":"65","article-title":"Observations: what drives commercial liking?","volume":"32","author":"Greene WF","year":"1992","journal-title":"J Advert Res"},{"key":"e_1_2_7_15_1","doi-asserted-by":"publisher","DOI":"10.2307\/3151660"},{"key":"e_1_2_7_16_1","doi-asserted-by":"publisher","DOI":"10.1016\/0277-9536(95)00404-1"},{"key":"e_1_2_7_17_1","doi-asserted-by":"publisher","DOI":"10.1080\/03637750701397098"},{"key":"e_1_2_7_18_1","doi-asserted-by":"publisher","DOI":"10.1080\/08934210600918758"},{"key":"e_1_2_7_19_1","doi-asserted-by":"publisher","DOI":"10.3758\/s13428-013-0365-7"}],"container-title":["Clinical Transplantation"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/api.wiley.com\/onlinelibrary\/tdm\/v1\/articles\/10.1111%2Fctr.12449","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/onlinelibrary.wiley.com\/doi\/pdf\/10.1111\/ctr.12449","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2023,10,2]],"date-time":"2023-10-02T11:28:14Z","timestamp":1696246094000},"score":1,"resource":{"primary":{"URL":"https:\/\/onlinelibrary.wiley.com\/doi\/10.1111\/ctr.12449"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2014,9,11]]},"references-count":18,"journal-issue":{"issue":"10","published-print":{"date-parts":[[2014,10]]}},"alternative-id":["10.1111\/ctr.12449"],"URL":"https:\/\/doi.org\/10.1111\/ctr.12449","archive":["Portico"],"relation":{},"ISSN":["0902-0063","1399-0012"],"issn-type":[{"value":"0902-0063","type":"print"},{"value":"1399-0012","type":"electronic"}],"subject":[],"published":{"date-parts":[[2014,9,11]]}}}