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Alcohol consumption was measured using location\u2010 and beverage\u2010specific measures. A level of consumption defined as harmful use of alcohol was chosen and the proportion of the total market consumed in these drinking occasions was calculated for both commercial and informal alcohol.<\/jats:p><\/jats:sec><jats:sec><jats:title>Results<\/jats:title><jats:p>In all countries, sizeable proportions of the alcohol market were consumed during harmful drinking occasions. In general, a higher proportion of alcohol was consumed in harmful drinking occasions by respondents in the middle\u2010income countries than respondents in the high\u2010income countries. The proportion of informal alcohol consumed in harmful drinking occasions was lower than commercial alcohol.<\/jats:p><\/jats:sec><jats:sec><jats:title>Discussion and Conclusions<\/jats:title><jats:p>Informal alcohol is less likely to be consumed in harmful drinking occasions compared with commercial alcohol. The proportion of commercial alcohol consumed in harmful drinking occasions in a range of alcohol markets shows the reliance of the transnational alcohol corporations on harmful alcohol use. This reliance underpins industry lobbying against effective policy and support for ineffective approaches. The conflict of interest between the alcohol industry and public health requires their exclusion from the alcohol policy space.<\/jats:p><\/jats:sec>","DOI":"10.1111\/dar.12665","type":"journal-article","created":{"date-parts":[[2018,2,14]],"date-time":"2018-02-14T06:42:34Z","timestamp":1518590554000},"update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":13,"title":["Cross\u2010country comparison of proportion of alcohol consumed in harmful drinking occasions using the International Alcohol Control Study"],"prefix":"10.1111","volume":"37","author":[{"given":"Pham","family":"Viet Cuong","sequence":"first","affiliation":[{"name":"Center for Injury Policy and Prevention Research Hanoi University of Public Health  Hanoi Vietnam"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-2211-7096","authenticated-orcid":false,"given":"Sally","family":"Casswell","sequence":"additional","affiliation":[{"name":"SHORE and Wh\u0101riki Research Centre, College of Health Massey University  Auckland New Zealand"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Karl","family":"Parker","sequence":"additional","affiliation":[{"name":"SHORE and Wh\u0101riki Research Centre, College of Health Massey University  Auckland New Zealand"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Sarah","family":"Callinan","sequence":"additional","affiliation":[{"name":"Centre for Alcohol Policy Research, Department of Public Health, School of Psychology and Public Health La Trobe University  Melbourne Australia"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-5863-9382","authenticated-orcid":false,"given":"Surasak","family":"Chaiyasong","sequence":"additional","affiliation":[{"name":"Social Pharmacy Research Unit, Faculty of Pharmacy Mahasarakham University, Health Promotion Policy Research Center, International Health Policy Program, Ministry of Public Health  Mahasarakham Thailand"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Elena","family":"Kazantseva","sequence":"additional","affiliation":[{"name":"Public Health, Research, Education and External Affairs Department National Center of Mental Health of Mongolia  Ulaanbaatar Mongolia"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Petra","family":"Meier","sequence":"additional","affiliation":[{"name":"Sheffield Alcohol Research Group, School of Health and Related Research Sheffield University  Sheffield UK"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Anne\u2010Marie","family":"MacKintosh","sequence":"additional","affiliation":[{"name":"Institute for Social Marketing University of Stirling  Stirling UK"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Marina","family":"Piazza","sequence":"additional","affiliation":[{"name":"National Institute on Drug Abuse  Lima Peru"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Gaile","family":"Gray\u2010Phillip","sequence":"additional","affiliation":[{"name":"National Council on Drug Abuse Prevention  Basseterre Saint Kitts and Nevis"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-9787-2785","authenticated-orcid":false,"given":"Charles D. 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