{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,9,29]],"date-time":"2026-09-29T16:29:36Z","timestamp":1790699376847,"version":"4.1.0"},"reference-count":38,"publisher":"Wiley","issue":"2","license":[{"start":{"date-parts":[[2019,12,9]],"date-time":"2019-12-09T00:00:00Z","timestamp":1575849600000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/onlinelibrary.wiley.com\/termsAndConditions#vor"}],"funder":[{"name":"Finnish Foundation for Alcohol Studies"}],"content-domain":{"domain":["onlinelibrary.wiley.com"],"crossmark-restriction":true},"short-container-title":["Drug and Alcohol Review"],"published-print":{"date-parts":[[2020,2]]},"abstract":"<jats:title>Abstract<\/jats:title><jats:sec><jats:title>Introduction and Aims<\/jats:title><jats:p>Online gambling advertising and user\u2010generated gambling content have increased. This study used a social psychological online experiment to analyse young people's reactions towards and self\u2010reported interests in social media gambling messages.<\/jats:p><\/jats:sec><jats:sec><jats:title>Design and Methods<\/jats:title><jats:p>A vignette experiment with a two\u2010level between\u2010subjects factor (group condition or control condition) and three two\u2010level within\u2010subjects factors (expressed stance on gambling, narrative perspective and majority opinion) was conducted with two samples of young Finnish people aged 15 to 25\u2009years (<jats:italic>N<\/jats:italic> = 1200, 50% female, mean age 21.29\u2009years) and 15 to 30\u2009years (<jats:italic>N<\/jats:italic> = 230, 53% female, mean age 24.35\u2009years). Participants were asked to indicate how they would react to presented gambling messages (i.e. like or dislike the content) and how interesting would the content appear to them. In addition to experimental factors, the Attitudes Towards Gambling Scale and a global self\u2010esteem measure were used as the independent variables. A statistical analysis included multilevel linear and logistic regressions.<\/jats:p><\/jats:sec><jats:sec><jats:title>Results<\/jats:title><jats:p>Young people preferred anti\u2010gambling messages instead of pro\u2010gambling messages. This effect was moderated by personal gambling attitudes as participants with highly positive gambling attitudes preferred pro\u2010gambling content. Fact\u2010driven messages were favoured over experience\u2010driven messages. Positive majority opinions predicted more favourable reactions and positive interest.<\/jats:p><\/jats:sec><jats:sec><jats:title>Discussion and Conclusions<\/jats:title><jats:p>Young people prefer anti\u2010gambling content and factual argumentation but their online behaviour is also influenced by perceived group norms. The potential risks of online gambling promotion mainly concern young people already interested in gambling.<\/jats:p><\/jats:sec>","DOI":"10.1111\/dar.13010","type":"journal-article","created":{"date-parts":[[2019,12,9]],"date-time":"2019-12-09T11:20:30Z","timestamp":1575890430000},"page":"152-161","update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":16,"title":["Young people and gambling content in social media: An experimental insight"],"prefix":"10.1111","volume":"39","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-7067-1665","authenticated-orcid":false,"given":"Markus","family":"Kaakinen","sequence":"first","affiliation":[{"name":"Institute of Criminology and Legal Policy, University of Helsinki  Helsinki Finland"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Anu","family":"Sirola","sequence":"additional","affiliation":[{"name":"Faculty of Social Sciences Tampere University  Tampere Finland"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Iina","family":"Savolainen","sequence":"additional","affiliation":[{"name":"Faculty of Social Sciences Tampere University  Tampere Finland"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-4143-5580","authenticated-orcid":false,"given":"Atte","family":"Oksanen","sequence":"additional","affiliation":[{"name":"Faculty of Social Sciences Tampere University  Tampere Finland"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"311","published-online":{"date-parts":[[2019,12,9]]},"reference":[{"key":"e_1_2_7_2_1","doi-asserted-by":"publisher","DOI":"10.1177\/1461444813518185"},{"key":"e_1_2_7_3_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2015.12.020"},{"key":"e_1_2_7_4_1","doi-asserted-by":"publisher","DOI":"10.1186\/s12889-016-2933-0"},{"key":"e_1_2_7_5_1","doi-asserted-by":"publisher","DOI":"10.1007\/s10899-016-9627-5"},{"key":"e_1_2_7_6_1","doi-asserted-by":"publisher","DOI":"10.1007\/s10899-009-9153-9"},{"key":"e_1_2_7_7_1","volume-title":"An unsafe bet. 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