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This study aimed to estimate: (i) the proportions of adults in Great Britain who consume no\/lo drinks at different frequencies and in different settings; and (ii) the associations between no\/lo drink consumption and individual characteristics.<\/jats:p><\/jats:sec><jats:sec><jats:title>Method<\/jats:title><jats:p>Pooled data (<jats:italic>N<\/jats:italic>\u2009=\u20097691) from four waves of a repeat cross\u2010sectional survey on alcohol use completed in 2022\u20132023 by adults (16+) resident in Great Britain were analysed using descriptive statistics and logistic regression models.<\/jats:p><\/jats:sec><jats:sec><jats:title>Results<\/jats:title><jats:p>In all, 31.3% of adults reported ever consuming no\/lo drinks and 9.8% reported drinking them weekly. Ever consumption of no\/lo drinks was associated with: being an increasing risk drinker of alcohol relative to not drinking (OR<jats:sub>adj<\/jats:sub>: 3.96, 95% CI 3.27\u20134.80), being aged 16\u201324 compared with 65+ (OR<jats:sub>adj<\/jats:sub>:1.29, 95% CI 1.07\u20131.57), having previously smoked compared with having never smoked (OR<jats:sub>adj<\/jats:sub>:1.19, 95% CI 1.05\u20131.34) and living in a rural rather than urban area (OR<jats:sub>adj<\/jats:sub>:1.14, 95% CI 1.00\u20131.29). It was less likely among those in lower social grades or with lower educational qualifications; those living in Yorkshire and the Humber, and Scotland, compared with the South\u2010East of England; and those using nicotine products.<\/jats:p><\/jats:sec><jats:sec><jats:title>Discussion and Conclusions<\/jats:title><jats:p>A third of adults in Great Britain have consumed no\/lo drinks and approximately one in 10 do so weekly. Consumption is more common among riskier drinkers of alcohol and among more advantaged social groups, which may contribute to the sustaining or widening of health inequalities.<\/jats:p><\/jats:sec>","DOI":"10.1111\/dar.13930","type":"journal-article","created":{"date-parts":[[2024,8,22]],"date-time":"2024-08-22T04:53:48Z","timestamp":1724302428000},"page":"1686-1697","update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":32,"title":["Characteristics of consumers of alcohol\u2010free and low\u2010alcohol drinks in Great Britain: A cross\u2010sectional study"],"prefix":"10.1111","volume":"43","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-2247-4990","authenticated-orcid":false,"given":"Parvati R.","family":"Perman\u2010Howe","sequence":"first","affiliation":[{"name":"School of Medicine and Population Health The University of Sheffield  Sheffield UK"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-9283-2151","authenticated-orcid":false,"given":"John","family":"Holmes","sequence":"additional","affiliation":[{"name":"School of Medicine and Population Health The University of Sheffield  Sheffield UK"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Jamie","family":"Brown","sequence":"additional","affiliation":[{"name":"University College London  London UK"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-8799-8963","authenticated-orcid":false,"given":"Inge","family":"Kersbergen","sequence":"additional","affiliation":[{"name":"School of Medicine and Population Health The University of Sheffield  Sheffield UK"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"311","published-online":{"date-parts":[[2024,8,21]]},"reference":[{"key":"e_1_2_10_2_1","volume-title":"Advancing our health: prevention in the 2020s","author":"HM Government","year":"2019"},{"key":"e_1_2_10_3_1","volume-title":"Alcohol\u2010free and low\u2010strength drinks: understanding their role in reducing alcohol\u2010related harms","author":"Corfe S","year":"2020"},{"key":"e_1_2_10_4_1","volume-title":"Department of Health and Social Care. 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