{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,9,25]],"date-time":"2026-09-25T04:00:42Z","timestamp":1790308842598,"version":"4.1.0"},"reference-count":38,"publisher":"Wiley","issue":"6","license":[{"start":{"date-parts":[[2026,9,7]],"date-time":"2026-09-07T00:00:00Z","timestamp":1788739200000},"content-version":"vor","delay-in-days":6,"URL":"http:\/\/creativecommons.org\/licenses\/by-nc\/4.0\/"},{"start":{"date-parts":[[2026,9,1]],"date-time":"2026-09-01T00:00:00Z","timestamp":1788220800000},"content-version":"tdm","delay-in-days":0,"URL":"http:\/\/doi.wiley.com\/10.1002\/tdm_license_1.1"}],"funder":[{"DOI":"10.13039\/501100001537","name":"University of Auckland","doi-asserted-by":"publisher","award":["3730836"],"award-info":[{"award-number":["3730836"]}],"id":[{"id":"10.13039\/501100001537","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":["onlinelibrary.wiley.com"],"crossmark-restriction":true},"short-container-title":["Drug and Alcohol Review"],"published-print":{"date-parts":[[2026,9]]},"abstract":"<jats:title>ABSTRACT<\/jats:title>\n                  <jats:sec>\n                    <jats:title>Introduction<\/jats:title>\n                    <jats:p>The availability of no\u2010 and low\u2010alcohol (NOLO) products could lead to reduced consumption of full\u2010strength alcohol, although concerns exist about their marketing and links to full\u2010strength alcohol brands. This study examines how NOLO beer and cider products are structured, categorised and presented, relative to their full\u2010strength alcohol counterparts, within online alcohol retailers in New Zealand.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Methods<\/jats:title>\n                    <jats:p>Between July\u2013September 2024 an observational audit was conducted of three nationwide online alcohol retailers (two supermarkets, one liquor retailer). Retailer websites were assessed under relevant search and browsing conditions, examining the availability, visibility and co\u2010presentation of NOLO and full\u2010strength alcohol products, the proportion of NOLO brands with a full\u2010strength alcohol variant and the visibility of information about alcohol content.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Results<\/jats:title>\n                    <jats:p>Full\u2010strength alcohol products appeared on two of the three retailers' home pages, whereas NOLOs were absent. NOLOs comprised 7%\u20139% of beers\/ciders offered. Between 2% and 11% of full\u2010strength alcohol beers\/ciders were miscategorised as NOLOs. Searches using NOLO\u2010related terms returned 11%\u2013100% full\u2010strength alcohol products. NOLO products were less prominent than full\u2010strength alcohol products across browsing and search conditions, and usually lower cost. Most NOLOs (83%\u201392%) were line extensions of full\u2010strength alcohol brands. Between 14% and 33% of NOLO products lacked clear alcohol content information.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Discussion and Conclusion<\/jats:title>\n                    <jats:p>Inconsistencies in the categorisation, presentation and labelling of NOLO and full\u2010strength alcohols were observed in all three online alcohol retailers. These features shape how consumers will encounter alcohol products online and may contribute to consumer confusion. Policy measures to improve the clarity and consistency of online alcohol retail presentation are warranted.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.1111\/dar.70240","type":"journal-article","created":{"date-parts":[[2026,9,8]],"date-time":"2026-09-08T00:39:21Z","timestamp":1788827961000},"update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":0,"title":["Online Presentation of No\u2010, Low\u2010 and Full\u2010Strength Alcohol in Three New Zealand Online Alcohol Retailers: Implications for Harm\u2010Reduction Policy"],"prefix":"10.1111","volume":"45","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-1385-8658","authenticated-orcid":false,"given":"Julia Vajda","family":"De Albuquerque","sequence":"first","affiliation":[{"name":"School of Population Health, University of Auckland  Auckland New Zealand"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-8897-1949","authenticated-orcid":false,"given":"Kate","family":"Kersey","sequence":"additional","affiliation":[{"name":"Centre for Addiction Research, School of Population Health, University of Auckland  Auckland New Zealand"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-5939-5009","authenticated-orcid":false,"given":"Natalie","family":"Walker","sequence":"additional","affiliation":[{"name":"Flinders Health and Medical Research Institute, College of Medicine and Health Sciences, Flinders University  Adelaide Australia"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-4804-8869","authenticated-orcid":false,"given":"Anna","family":"Rolleston","sequence":"additional","affiliation":[{"name":"The Centre for Health  Tauranga New Zealand"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Bodo","family":"Lang","sequence":"additional","affiliation":[{"name":"Massey Business School, Massey University  Auckland New Zealand"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"311","published-online":{"date-parts":[[2026,9,7]]},"reference":[{"key":"e_1_2_11_2_1","doi-asserted-by":"publisher","DOI":"10.1177\/02698811231182012"},{"key":"e_1_2_11_3_1","unstructured":"Ministry of Health\/Manat\u016b Hauora \u201cNew Zealand Health Survey Annual Data Explorer 2025 \u201dhttps:\/\/minhealthnz.shinyapps.io\/nz\u2010health\u2010survey\u20102024\u201025\u2010annual\u2010data\u2010explorer\/_w_17635d9a4c9e4f688aa39cd6122e1d9f\/#!\/home."},{"key":"e_1_2_11_4_1","unstructured":"World Health Organization \u201cWorld Health Organization's SAFER Action Plan (2022\u20132030) \u201d2022."},{"key":"e_1_2_11_5_1","unstructured":"Sale and Supply of Alcohol Act \u201cSale and Supply of Alcohol Act 2012|New Zealand Legislation \u201d2012."},{"key":"e_1_2_11_6_1","unstructured":"Food Standards Australia New Zealand \u201cLabelling of Alcoholic Beverages 2022 \u201dhttps:\/\/www.foodstandards.gov.au\/consumer\/labelling\/Labelling\u2010of\u2010alcoholic\u2010beverages."},{"key":"e_1_2_11_7_1","unstructured":"Ministry of Primary Industries\/Manat\u016b Ahu Matua \u201cA Guide to Alcoholic Drinks \u2013 What's in Them and How to Label Them \u201d2024 https:\/\/www.mpi.govt.nz\/dmsdocument\/31404\u2010A\u2010guide\u2010to\u2010alcoholic\u2010drinks\u2010whats\u2010in\u2010them\u2010and\u2010how\u2010to\u2010label\u2010them\/."},{"key":"e_1_2_11_8_1","doi-asserted-by":"publisher","DOI":"10.1111\/dar.13757"},{"key":"e_1_2_11_9_1","doi-asserted-by":"publisher","DOI":"10.1111\/dar.14058"},{"key":"e_1_2_11_10_1","unstructured":"Euromonitor \u201cPassport Database. 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