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It allows participants to directly assess both the stimulus value and the effort required to obtain it. In the present study, we aimed to identify the neural mechanisms of such cost\u2010benefit decision\u2010making. To this end, functional Magnetic Resonance Imaging data were collected from 24 typical adults while they completed the CAM task. We partly replicated the results from our previous behavioural studies showing that typical adults prefer social over object stimuli and low effort over higher effort stimuli but found no interaction between the two. Results from neuroimaging data suggest that there are distinct neural correlates for social and object preferences. The precuneus and medial orbitofrontal cortex, two key areas involved in social processing are engaged when participants make a social choice. Areas of the ventral and dorsal stream pathways associated with object recognition are engaged when making an object choice. These activations can be seen during the decision phase even before the rewards have been consumed, indicating a transfer the hedonic properties of social stimuli to its cues. We also found that the left insula and bilateral clusters in the inferior occipital gyrus and the inferior parietal lobule were recruited for increasing effort investment. We discuss limitations and implications of this study which reveals the distinct neural correlates for social and object rewards, using a robust behavioural measure of social motivation.<\/jats:p>","DOI":"10.1111\/ejn.14888","type":"journal-article","created":{"date-parts":[[2020,7,2]],"date-time":"2020-07-02T21:35:22Z","timestamp":1593725722000},"page":"4214-4229","update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":17,"title":["Distinct neural correlates of social and object reward seeking motivation"],"prefix":"10.1111","volume":"52","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-3937-1058","authenticated-orcid":false,"given":"Indu","family":"Dubey","sequence":"first","affiliation":[{"name":"Division of Psychology School of Applied Social Sciences, De Montfort University Leicester UK"},{"name":"School of Psychology University of Nottingham Nottingham UK"},{"name":"Institute of Cognitive Neuroscience University College London London UK"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-1929-5673","authenticated-orcid":false,"given":"Alexandra L.","family":"Georgescu","sequence":"additional","affiliation":[{"name":"Institute of Cognitive Neuroscience University College London London UK"},{"name":"Department of Psychology, Institute of Psychiatry, Psychology and Neuroscience King\u2019s College London Guy\u2019s Campus, Addison House London SE1 1UL UK"},{"name":"Department of Psychiatry and Psychotherapy University Hospital Cologne Cologne Germany"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Maximilian","family":"Hommelsen","sequence":"additional","affiliation":[{"name":"Department of Psychiatry and Psychotherapy University Hospital Cologne Cologne Germany"},{"name":"Computational Neurology Group Cognitive Neuroscience \u2013 Institute of Neuroscience and Medicine (INM\u20103) Research Center Juelich Juelich Germany"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Kai","family":"Vogeley","sequence":"additional","affiliation":[{"name":"Department of Psychiatry and Psychotherapy University Hospital Cologne Cologne Germany"},{"name":"Social Cognition Group Cognitive Neuroscience \u2013 Institute of Neuroscience and Medicine (INM\u20103) Research Center Juelich Juelich Germany"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Danielle","family":"Ropar","sequence":"additional","affiliation":[{"name":"School of Psychology University of Nottingham Nottingham UK"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Antonia F. de C.","family":"Hamilton","sequence":"additional","affiliation":[{"name":"Institute of Cognitive Neuroscience University College London London UK"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"311","published-online":{"date-parts":[[2020,7,20]]},"reference":[{"key":"e_1_2_13_2_1","doi-asserted-by":"publisher","DOI":"10.1016\/S0896-6273(01)00491-3"},{"key":"e_1_2_13_3_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.beth.2016.02.014"},{"key":"e_1_2_13_4_1","doi-asserted-by":"publisher","DOI":"10.1023\/A:1005653411471"},{"key":"e_1_2_13_5_1","unstructured":"1987 The Psychological Corporation San Antonio TX A. 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