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Numerous independent studies have reported that Stroop interference can be reduced following a post\u2010hypnotic suggestion that asks participants to perceive words as if made up of characters from a foreign language. This effect indicates that frontal executive functions can be more potent than is generally accepted and has been described as resulting from top\u2010down control not normally voluntarily available. We employed eye tracking and pupillometry to investigate whether the effect results from voluntary visuo\u2010attentional strategies (subtly looking away from the word to prevent optimal word processing), reduced response conflict but not overall conflict, Stroop effects being pushed from response selection to response execution (response durations) or increased proactive effortful control given enhanced contextual motivation (as indexed via pupil dilation). We replicated the reduction in Stroop interference following the suggestion despite removing any trials on which eye movements were not consistent with optimal word processing. Our data were inconclusive with regards to conflict type affected by the suggestion in the latency data, although preserved semantic conflict was evident in the pupil data. There was also no evidence of Stroop effects on response durations. However, we show that baseline\u2010corrected pupil sizes were larger following the suggestion indicating the socio\u2010cognitive context and experimental demands motivate participants to marshal greater effortful control.<\/jats:p>","DOI":"10.1111\/ejn.15105","type":"journal-article","created":{"date-parts":[[2021,1,14]],"date-time":"2021-01-14T22:16:18Z","timestamp":1610662578000},"page":"2819-2834","update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":17,"title":["Look into my eyes: Pupillometry reveals that a post\u2010hypnotic suggestion for word blindness reduces Stroop interference by marshalling greater effortful control"],"prefix":"10.1111","volume":"53","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-2402-2100","authenticated-orcid":false,"given":"Benjamin A.","family":"Parris","sequence":"first","affiliation":[{"name":"Department of Psychology Bournemouth University Poole UK"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Nabil","family":"Hasshim","sequence":"additional","affiliation":[{"name":"Department of Psychology Bournemouth University Poole UK"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Zoltan","family":"Dienes","sequence":"additional","affiliation":[{"name":"Department of Psychology University of Sussex Brighton UK"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"311","published-online":{"date-parts":[[2021,1,28]]},"reference":[{"key":"e_1_2_8_2_1","doi-asserted-by":"publisher","DOI":"10.1146\/annurev.neuro.28.061604.135709"},{"key":"e_1_2_8_3_1","doi-asserted-by":"publisher","DOI":"10.1097\/00006324-197905000-00006"},{"key":"e_1_2_8_4_1","doi-asserted-by":"publisher","DOI":"10.3758\/s13423\u2010012\u20100217\u2010y"},{"key":"e_1_2_8_5_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.cognition.2013.11.014"},{"key":"e_1_2_8_6_1","doi-asserted-by":"publisher","DOI":"10.3389\/fpsyg.2019.01786"},{"key":"e_1_2_8_7_1","doi-asserted-by":"publisher","DOI":"10.3758\/BF03193014"},{"key":"e_1_2_8_8_1","doi-asserted-by":"publisher","DOI":"10.1093\/oxfordhb\/9780198570097.001.0001"},{"key":"e_1_2_8_9_1","first-page":"142","volume-title":"Handbook of psychophysiology","author":"Beatty J.","year":"2000"},{"key":"e_1_2_8_10_1","doi-asserted-by":"publisher","DOI":"10.3758\/BF03209396"},{"key":"e_1_2_8_11_1","doi-asserted-by":"publisher","DOI":"10.1080\/00207148208407264"},{"key":"e_1_2_8_12_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.tics.2011.12.010"},{"key":"e_1_2_8_13_1","doi-asserted-by":"publisher","DOI":"10.1038\/1871121c0"},{"key":"e_1_2_8_14_1","doi-asserted-by":"publisher","DOI":"10.3389\/fpsyg.2013.00015"},{"key":"e_1_2_8_15_1","first-page":"253","volume-title":"Hypnosis and imagination","author":"Crawford H. 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