{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,9,16]],"date-time":"2026-09-16T04:35:11Z","timestamp":1789533311529,"version":"build-2803163510"},"reference-count":36,"publisher":"Wiley","issue":"1","license":[{"start":{"date-parts":[[2020,12,23]],"date-time":"2020-12-23T00:00:00Z","timestamp":1608681600000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/onlinelibrary.wiley.com\/termsAndConditions#vor"}],"funder":[{"DOI":"10.13039\/501100004322","name":"Shiseido Group","doi-asserted-by":"publisher","id":[{"id":"10.13039\/501100004322","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":["onlinelibrary.wiley.com"],"crossmark-restriction":true},"short-container-title":["Intern J of Cosmetic Sci"],"published-print":{"date-parts":[[2021,2]]},"abstract":"<jats:title>Abstract<\/jats:title><jats:sec><jats:title>Objective<\/jats:title><jats:p>Many people want to have healthy facial skin. They tend to check their skin\u2019s condition by touching their face with their hands. In the cosmetic industry, we need to understand what consumers are perceiving in a tactile sense when touching their own facial skin. The purpose of this study was to investigate these observation methods in order to systematically understand people\u2019s haptic exploratory procedures (HEPs).<\/jats:p><\/jats:sec><jats:sec><jats:title>Methods<\/jats:title><jats:p>Thirty\u2010four participants living in the United States and twenty\u2010two participants living in Japan freely explored their faces and answered which side felt more closely related to the six tactile adjectives. A new analysis was applied to classify the observed HEPs into six classifications within two categories and three sizes of contact area by experts.<\/jats:p><\/jats:sec><jats:sec><jats:title>Result<\/jats:title><jats:p>It was confirmed that the new task was useful to observe the HEPs for participants from United States and Japan. The US participants\u2019 HEPs for \u2018moisturized\u2019 were mainly a middle\u2010sized contact area using a stroking motion. On the other hand, Japanese participants\u2019 HEPs for \u2018moisturized\u2019 (\u2018<jats:italic>shittori<\/jats:italic>\u2019 in Japanese) mainly used a pushing movement. Moreover, the US participants\u2019 HEPs for \u2018soft\u2019 included both pushing and stroking, but Japanese participants HEPs for \u2018soft\u2019 (\u2018<jats:italic>yawarakai<\/jats:italic>\u2019 in Japanese) were again mainly pushing.<\/jats:p><\/jats:sec><jats:sec><jats:title>Conclusion<\/jats:title><jats:p>This study suggests that the proposed analysis method enables the systematic understanding of HEPs when checking the skin, along with the cross\u2010cultural differences affecting those procedures. These systematic findings could allow cosmetic formulators to have a better understanding of the tactile sensations consumers themselves are feeling in a variety of different global markets.<\/jats:p><\/jats:sec>","DOI":"10.1111\/ics.12671","type":"journal-article","created":{"date-parts":[[2020,11,3]],"date-time":"2020-11-03T19:01:41Z","timestamp":1604430101000},"page":"78-87","update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":18,"title":["Sensory words may facilitate certain haptic exploratory procedures in facial cosmetics"],"prefix":"10.1111","volume":"43","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-0536-1262","authenticated-orcid":false,"given":"Naomi","family":"Arakawa","sequence":"first","affiliation":[{"name":"Shiseido Global Innovation Center Yokohama Japan"},{"name":"Faculty of Environment and Information Studies Keio University Fujisawa Kanagawa Japan"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Tomoko","family":"Watanabe","sequence":"additional","affiliation":[{"name":"Shiseido Global Innovation Center Yokohama Japan"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Kyoko","family":"Fukushima","sequence":"additional","affiliation":[{"name":"Shiseido Global Innovation Center Yokohama Japan"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-0749-2883","authenticated-orcid":false,"given":"Masashi","family":"Nakatani","sequence":"additional","affiliation":[{"name":"Faculty of Environment and Information Studies Keio University Fujisawa Kanagawa Japan"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"311","published-online":{"date-parts":[[2020,12,23]]},"reference":[{"key":"e_1_2_7_2_1","doi-asserted-by":"publisher","DOI":"10.1046\/j.1467-2494.2003.00172.x"},{"key":"e_1_2_7_3_1","doi-asserted-by":"publisher","DOI":"10.1111\/1523-1747.ep12524316"},{"key":"e_1_2_7_4_1","doi-asserted-by":"crossref","first-page":"641","DOI":"10.1111\/j.1365-2133.1994.tb04975.x","article-title":"Age\u2010related changes in the elastic properties and thickness of human facial skin","volume":"131","author":"Takeyama Y","year":"1994","journal-title":"Br. 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