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Few studies have investigated the impact of hair on assessments of female attractiveness. Research using images of computer\u2010generated (rendered) hair has demonstrated that subtle variations in hair thickness, density and style affect perceptions of female age, health and attractiveness.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Method<\/jats:title>\n                    <jats:p>\n                      The current study consisted of two experiments in which non\u2010expert female panellists viewed distinct expressions of specific hair features and judged them for age, health and attractiveness. In Experiment 1, women from three countries (Germany, Spain and USA;\n                      <jats:italic>n<\/jats:italic>\n                      \u2009=\u2009500 each) judged high\u2010shine and low\u2010shine versions of natural Caucasian hair wigs on a female target\u2014photographed from right back (3\/4 view)\u2014for age, health and attractiveness. In Experiment 2, professional stylists manipulated shine, alignment and volume of natural Caucasian hair wigs, creating two versions\u2014one high and one low in each feature\u2014for blonde hair and brown hair. A woman with light skin pigmentation wore the wigs and was photographed in three head orientations under controlled lighting conditions. Omnibus pairwise combinations of hair conditions were created and judged by\n                      <jats:italic>n<\/jats:italic>\n                      \u2009=\u20092000 US women for age, health and attractiveness.\n                    <\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Results<\/jats:title>\n                    <jats:p>Experiment 1 showed that, across countries, high\u2010shine hair was rated more youthful, healthier and attractive than low\u2010shine hair. Experiment 2 indicated that straight\u2010aligned hair was perceived as most youthful, healthy and attractive, regardless of hair colour and head orientation. High shine also was preferred, although its impact was weaker than that of hair alignment.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Conclusion<\/jats:title>\n                    <jats:p>Straight\u2010aligned hair, together with shine, affects female appearance and this influence is noticeable even with small (mobile phone\u2010sized) images.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.1111\/ics.70028","type":"journal-article","created":{"date-parts":[[2025,10,21]],"date-time":"2025-10-21T06:46:37Z","timestamp":1761029197000},"page":"296-309","update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":1,"title":["Perceptions of female age, health and attractiveness vary with systematic hair manipulations"],"prefix":"10.1111","volume":"48","author":[{"given":"Susanne","family":"Will","sequence":"first","affiliation":[{"name":"The Procter &amp; Gamble Company  Schwalbach am Taunus Germany"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Mandy","family":"Beckmann","sequence":"additional","affiliation":[{"name":"The Procter &amp; Gamble Company  Schwalbach am Taunus Germany"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Kristina","family":"Kunstmann","sequence":"additional","affiliation":[{"name":"The Procter &amp; Gamble Company  Schwalbach am Taunus Germany"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Julia","family":"Kerschbaumer","sequence":"additional","affiliation":[{"name":"The Procter &amp; Gamble Company  Schwalbach am Taunus Germany"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Yu Lum","family":"Loh","sequence":"additional","affiliation":[{"name":"The Procter &amp; Gamble Company, The Metropolis  Singapore City Singapore"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Samuel","family":"Stofel","sequence":"additional","affiliation":[{"name":"The Procter &amp; Gamble Company  Cincinnati Ohio USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Paul J.","family":"Matts","sequence":"additional","affiliation":[{"name":"The Procter &amp; Gamble Company  Weybridge UK"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-8101-4292","authenticated-orcid":false,"given":"Todd K.","family":"Shackelford","sequence":"additional","affiliation":[{"name":"Department of Psychology Oakland University  Rochester Michigan USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-2739-5236","authenticated-orcid":false,"given":"Bernhard","family":"Fink","sequence":"additional","affiliation":[{"name":"Biosocial Science Information  Biedermannsdorf Austria"},{"name":"Human Evolution and Archaeological Sciences (HEAS) University of Vienna  Vienna Austria"},{"name":"Department of Evolutionary Anthropology University of Vienna  Vienna Austria"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"311","published-online":{"date-parts":[[2025,10,20]]},"reference":[{"key":"e_1_2_8_2_1","doi-asserted-by":"publisher","DOI":"10.1037\/0735-7036.108.3.233"},{"key":"e_1_2_8_3_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.bandc.2004.08.056"},{"key":"e_1_2_8_4_1","doi-asserted-by":"publisher","DOI":"10.3389\/fpsyg.2019.01466"},{"key":"e_1_2_8_5_1","doi-asserted-by":"publisher","DOI":"10.1068\/p6730"},{"key":"e_1_2_8_6_1","doi-asserted-by":"publisher","DOI":"10.1098\/rspb.1999.0624"},{"key":"e_1_2_8_7_1","doi-asserted-by":"publisher","DOI":"10.1017\/S1464793102006085"},{"key":"e_1_2_8_8_1","doi-asserted-by":"publisher","DOI":"10.1146\/annurev.psych.57.102904.190208"},{"key":"e_1_2_8_9_1","doi-asserted-by":"publisher","DOI":"10.1016\/0162-3095(95)00068-2"},{"key":"e_1_2_8_10_1","doi-asserted-by":"publisher","DOI":"10.1111\/1467-8721.00190"},{"key":"e_1_2_8_11_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.tics.2005.11.003"},{"key":"e_1_2_8_12_1","doi-asserted-by":"publisher","DOI":"10.1098\/rstb.2010.0404"},{"issue":"4","key":"e_1_2_8_13_1","first-page":"501","article-title":"Why do we all want to be young and beautiful (and women especially)? 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