{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,9,1]],"date-time":"2026-09-01T16:37:59Z","timestamp":1788280679690,"version":"build-2803163510"},"reference-count":24,"publisher":"Wiley","issue":"11","license":[{"start":{"date-parts":[[2014,7,29]],"date-time":"2014-07-29T00:00:00Z","timestamp":1406592000000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/onlinelibrary.wiley.com\/termsAndConditions#vor"}],"content-domain":{"domain":["onlinelibrary.wiley.com"],"crossmark-restriction":true},"short-container-title":["Int J Dermatology"],"published-print":{"date-parts":[[2014,11]]},"abstract":"<jats:title>Abstract<\/jats:title><jats:sec><jats:title>Background<\/jats:title><jats:p>Sunbathing on the beach is one of the main risks for skin cancer.<\/jats:p><\/jats:sec><jats:sec><jats:title>Objective<\/jats:title><jats:p>In the summer of 2010, a skin cancer prevention campaign aimed at beachgoers was undertaken on the western <jats:styled-content style=\"fixed-case\">C<\/jats:styled-content>osta del <jats:styled-content style=\"fixed-case\">S<\/jats:styled-content>ol (southern <jats:styled-content style=\"fixed-case\">S<\/jats:styled-content>pain).<\/jats:p><\/jats:sec><jats:sec><jats:title>Methods<\/jats:title><jats:p>The campaign took place on beaches during <jats:styled-content style=\"fixed-case\">J<\/jats:styled-content>uly and <jats:styled-content style=\"fixed-case\">A<\/jats:styled-content>ugust. A multicomponent intervention was conducted by a dermatologist and other healthcare professionals, including: (1) interviews about risk factors and sun protection habits; (2) full skin examination using dermoscopy; (3) health advice plus educational brochure; (4) sunscreen workshop plus free samples; and (5) survey about satisfaction and behavioral intentions. A journalism and health prize was offered to encourage mass media coverage.<\/jats:p><\/jats:sec><jats:sec><jats:title>Results<\/jats:title><jats:p>Four hundred and seven beachgoers (56% tourists) were recruited during the campaign, mean age 45\u00a0years. Most of the participants reported high\u2010risk sun exposure and revealed high rates of clinically suspicious lesions of skin cancer (8.1%), melanoma (2.9%), actinic keratosis (10.2%), and atypical nevus (7.6%). The campaign was highly appreciated by the participants and followed not only by local but also regional and national media.<\/jats:p><\/jats:sec><jats:sec><jats:title>Conclusion<\/jats:title><jats:p>Beachgoers are a strategic target to prevent skin cancer. Beaches are also suitable places to develop a skin cancer prevention campaign, allowing direct access to the high\u2010risk population for surveying, health behavior education, and screening. Several keys may be useful to optimize results as the design of a personalized intervention of proven efficacy, provision of a trained healthcare team, and development of an attractive strategy for the mass media.<\/jats:p><\/jats:sec>","DOI":"10.1111\/ijd.12389","type":"journal-article","created":{"date-parts":[[2014,7,29]],"date-time":"2014-07-29T05:15:19Z","timestamp":1406610919000},"update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":12,"title":["Skin cancer prevention campaign aimed at beachgoers on the <scp>C<\/scp>osta del <scp>S<\/scp>ol (southern <scp>S<\/scp>pain)"],"prefix":"10.1111","volume":"53","author":[{"given":"Magdalena","family":"de Troya\u2010Mart\u00edn","sequence":"first","affiliation":[{"name":"Agencia Sanitaria Costa del Sol Marbella Spain"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Nuria","family":"Delgado\u2010S\u00e1nchez","sequence":"additional","affiliation":[{"name":"Distrito 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