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Latent Dirichlet Allocation topic modeling was used to identify salient terms and topics. An intertopic distance map was created to calculate the topic similarity. These data were analyzed using descriptive analysis, the Mann\u2013Whitney <jats:italic>U<\/jats:italic> test, Cramer's <jats:italic>V<\/jats:italic> test, and multiple logistic regression models, regarding the time since initial posting and interaction metrics.<\/jats:p><\/jats:sec><jats:sec><jats:title>Results<\/jats:title><jats:p>Most posts were made by business profiles and expressed positive sentiments, with social, psychological, and financial motivations. The posts were categorized into the topics \u201c<jats:italic>giveaway<\/jats:italic>,\u201d \u201c<jats:italic>healing features<\/jats:italic>,\u201d and \u201c<jats:italic>sales<\/jats:italic>.\u201d Overperforming scores and total interaction increased with time since the initial posting. Posts with links had higher overperforming scores.<\/jats:p><\/jats:sec><jats:sec><jats:title>Conclusion<\/jats:title><jats:p>The findings suggest that Facebook posts about the efficacy of amber necklaces in teething are motivated by financial interests, using psychological and social mechanisms to achieve greater interaction with their target audience.<\/jats:p><\/jats:sec>","DOI":"10.1111\/ipd.13121","type":"journal-article","created":{"date-parts":[[2023,9,14]],"date-time":"2023-09-14T04:50:00Z","timestamp":1694667000000},"page":"302-312","update-policy":"https:\/\/doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":13,"title":["Unveiling deception: Characterizing false amber necklace messages on Facebook"],"prefix":"10.1111","volume":"34","author":[{"given":"Ol\u00edvia Santana","family":"Jorge","sequence":"first","affiliation":[{"name":"Department of Pediatric Dentistry, Orthodontics, and Public Health, Bauru School of Dentistry University of S\u00e3o Paulo  Bauru Brazil"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Mariana dos Santos","family":"Remiro","sequence":"additional","affiliation":[{"name":"Department of Pediatric Dentistry, Orthodontics, and Public Health, Bauru School of Dentistry University of S\u00e3o Paulo  Bauru Brazil"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-0121-4006","authenticated-orcid":false,"given":"Matheus","family":"Lotto","sequence":"additional","affiliation":[{"name":"Department of Pediatric Dentistry, Orthodontics, and Public Health, Bauru School of Dentistry University of S\u00e3o Paulo  Bauru Brazil"},{"name":"School of Public Health Sciences University of Waterloo  Waterloo Ontario Canada"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-0629-9352","authenticated-orcid":false,"given":"Irfhana","family":"Zakir\u00a0Hussain","sequence":"additional","affiliation":[{"name":"School of Public Health Sciences University of Waterloo  Waterloo Ontario Canada"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Maria Aparecida Andrade","family":"Moreira","sequence":"additional","affiliation":[{"name":"Department of Pediatric Dentistry, Orthodontics, and Public Health, Bauru School of Dentistry University of S\u00e3o Paulo  Bauru Brazil"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Plinio Pelegrini","family":"Morita","sequence":"additional","affiliation":[{"name":"School of Public Health Sciences University of Waterloo  Waterloo Ontario Canada"},{"name":"Department of Systems Design Engineering University of Waterloo  Waterloo Ontario Canada"},{"name":"Research Institute for Aging University of Waterloo  Waterloo Ontario Canada"},{"name":"Centre for Digital Therapeutics, Techna Institute University Health Network  Toronto Ontario Canada"},{"name":"Institute of Health Policy, Management, and Evaluation, Dalla Lana School of Public Health University of Toronto  Toronto Ontario Canada"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-7095-908X","authenticated-orcid":false,"given":"Thiago","family":"Cruvinel","sequence":"additional","affiliation":[{"name":"Department of Pediatric Dentistry, Orthodontics, and Public Health, Bauru School of Dentistry University of S\u00e3o Paulo  Bauru Brazil"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"311","published-online":{"date-parts":[[2023,9,13]]},"reference":[{"key":"e_1_2_10_2_1","doi-asserted-by":"publisher","DOI":"10.1542\/peds.105.4.747"},{"key":"e_1_2_10_3_1","doi-asserted-by":"publisher","DOI":"10.1542\/peds.2015-3501"},{"key":"e_1_2_10_4_1","doi-asserted-by":"publisher","DOI":"10.1186\/s12906-019-2574-9"},{"key":"e_1_2_10_5_1","doi-asserted-by":"publisher","DOI":"10.1111\/ipd.12500"},{"key":"e_1_2_10_6_1","doi-asserted-by":"publisher","DOI":"10.1093\/pch\/pxx158"},{"key":"e_1_2_10_7_1","volume-title":"The Social Life of Health Information, 2011","author":"Fox S","year":"2011"},{"key":"e_1_2_10_8_1","doi-asserted-by":"publisher","DOI":"10.2196\/21978"},{"key":"e_1_2_10_9_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ajic.2016.08.022"},{"key":"e_1_2_10_10_1","doi-asserted-by":"publisher","DOI":"10.4324\/9780203135457"},{"key":"e_1_2_10_11_1","doi-asserted-by":"publisher","DOI":"10.1370\/afm.2311"},{"issue":"1","key":"e_1_2_10_12_1","first-page":"105","article-title":"Online learning: from information dissemination to fostering collaboration","volume":"12","author":"Barab SA","year":"2001","journal-title":"J Interact Learn Res"},{"key":"e_1_2_10_13_1","unstructured":"CrowdTangle.How is overperforming calculated? 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