{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,2]],"date-time":"2026-05-02T01:51:27Z","timestamp":1777686687730,"version":"3.51.4"},"reference-count":40,"publisher":"Wiley","issue":"4","license":[{"start":{"date-parts":[[2018,3,2]],"date-time":"2018-03-02T00:00:00Z","timestamp":1519948800000},"content-version":"am","delay-in-days":0,"URL":"http:\/\/creativecommons.org\/licenses\/by\/4.0\/"},{"start":{"date-parts":[[2018,3,13]],"date-time":"2018-03-13T00:00:00Z","timestamp":1520899200000},"content-version":"vor","delay-in-days":11,"URL":"http:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"DOI":"10.13039\/501100000923","name":"Australian Research Council","doi-asserted-by":"publisher","award":["LP0884126"],"award-info":[{"award-number":["LP0884126"]}],"id":[{"id":"10.13039\/501100000923","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Influenza Resp Viruses"],"published-print":{"date-parts":[[2018,7]]},"abstract":"<jats:sec><jats:title>Background<\/jats:title><jats:p>Effective public health messaging is essential in both the planning phase and duration of a pandemic.<\/jats:p><\/jats:sec><jats:sec><jats:title>Objectives<\/jats:title><jats:p>This study aimed to gain an understanding of parental information seeking, trusted sources and needs in relation to pandemic influenza A 2009 (pH1N1) to inform future policy planning and resource development.<\/jats:p><\/jats:sec><jats:sec><jats:title>Patients\/Methods<\/jats:title><jats:p>We conducted a mixed methods study; parents from 16 childcare centres in Sydney, Australia, were surveyed between 16 November and 9 December 2009, and interviews were conducted with participants from six childcare centres between June 2009 and May 2011.<\/jats:p><\/jats:sec><jats:sec><jats:title>Results<\/jats:title><jats:p>From 972 surveys distributed, 431 were completed; a response rate of 44%. Most parents (90%) reported that doctors were \u201ctrusted a lot\u201d as a source of influenza information, followed by nurses (59%), government (56%) and childcare centres (52%). Less trusted sources included media (7% selected \u201ctrusted a lot\u201d), antivaccination groups (6%) and celebrities (1%). Parents identified a range of key search terms for influenza infection and vaccine. From 42 in\u2010depth interviews, key themes were as follows: \u201cAction trigger,\u201d \u201cIn an emergency, think Emergency,\u201d \u201cFright to hype\u201d and \u201cDr Google and beyond.\u201d Parents relied heavily on media messages, but cynicism emerged when the pandemic was milder than expected. Parents viewed a range of information sources as trustworthy, including doctors, authoritative hospital or government websites, and childcare centres and schools.<\/jats:p><\/jats:sec><jats:sec><jats:title>Conclusions<\/jats:title><jats:p>A user\u2010centred orientation is vital for pandemic communications including tailored information provision, via trusted sources based on what parents want to know and how they can find it.<\/jats:p><\/jats:sec>","DOI":"10.1111\/irv.12547","type":"journal-article","created":{"date-parts":[[2018,2,13]],"date-time":"2018-02-13T18:00:53Z","timestamp":1518544853000},"page":"514-521","source":"Crossref","is-referenced-by-count":24,"title":["Much ado about flu: A mixed methods study of parental perceptions, trust and information seeking in a pandemic"],"prefix":"10.1111","volume":"12","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-1390-8013","authenticated-orcid":false,"given":"Catherine L.","family":"King","sequence":"first","affiliation":[{"name":"National Centre for Immunisation Research and Surveillance The Children's Hospital at Westmead Westmead NSW Australia"},{"name":"Discipline of Child and Adolescent Health Sydney Medical School The University of Sydney The Children's Hospital at Westmead Clinical School Westmead NSW Australia"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Maria Y. K.","family":"Chow","sequence":"additional","affiliation":[{"name":"Western Clinical School Sydney Medical School Level 2, Clinical Sciences Corridor C24 \u2010 Westmead Hospital The University of Sydney Westmead NSW Australia"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Kerrie E.","family":"Wiley","sequence":"additional","affiliation":[{"name":"School of Public Health The University of Sydney Sydney NSW Australia"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Julie","family":"Leask","sequence":"additional","affiliation":[{"name":"National Centre for Immunisation Research and Surveillance The Children's Hospital at Westmead Westmead NSW Australia"},{"name":"School of Public Health The University of Sydney Sydney NSW Australia"},{"name":"Faculty of Nursing and Midwifery The University of Sydney Camperdown NSW Australia"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"311","published-online":{"date-parts":[[2018,3,2]]},"reference":[{"key":"e_1_2_9_2_1","volume-title":"Influenza A (H1N1) \u2013 Update 48, 12 June 2009","author":"World Health Organization","year":"2009"},{"key":"e_1_2_9_3_1","volume-title":"World Now at the Start of 2009 Influenza Pandemic. Statement to the Press by WHO Director\u2010General, 11 June 2009","author":"Chan M","year":"2009"},{"key":"e_1_2_9_4_1","doi-asserted-by":"publisher","DOI":"10.1056\/NEJMoa0903810"},{"key":"e_1_2_9_5_1","doi-asserted-by":"publisher","DOI":"10.1126\/science.1176062"},{"key":"e_1_2_9_6_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.vaccine.2012.06.090"},{"key":"e_1_2_9_7_1","doi-asserted-by":"publisher","DOI":"10.3310\/hta14340-05"},{"key":"e_1_2_9_8_1","volume-title":"Review of Australia's Health Sector Response to Pandemic (H1N1) 2009: Lessons Identified","author":"Australian Government Department of Health and Ageing","year":"2011"},{"key":"e_1_2_9_9_1","unstructured":"Therapeutic Goods Administration.Pandemic (H1N1) influenza vaccine: TGA approves vaccine against pandemic (H1N1) 2009 influenza. Australian Government Department of Health;2009[updated 18 September 2009].https:\/\/www.tga.gov.au\/alert\/pandemic-h1n1-influenza-vaccine-tga-approves-vaccine-against-pandemic-h1n1-2009-influenza. Accessed June 09 2017."},{"key":"e_1_2_9_10_1","unstructured":"Therapeutic Goods Administration.Pandemic (H1N1) influenza vaccine: TGA approves pandemic (H1N1) 2009 influenza vaccine for use in children aged from 6\u00a0months of age. Australian Government Department of Health;2009[updated 3 December 2009].https:\/\/www.tga.gov.au\/alert\/pandemic-h1n1-influenza-vaccine-tga-approves-pandemic-h1n1-2009-influenza-vaccine-use-children-aged-6-months-age. 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