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We conducted two experiments with gambles to examine whether such outcomes elicit neutral emotions, sequentially mixed emotions of positive and negative affect, or simultaneously mixed emotions. In Experiment 1, static unipolar measures of positive and negative affect revealed that disappointing wins and relieving losses elicit mixed emotions, rather than relatively neutral emotions. In Experiment 2, participants provided continuous unipolar measures of positive and negative affect by pressing one button whenever they felt good and another button whenever they felt bad. Results revealed that disappointing wins and relieving losses elicit positive and negative affect simultaneously, rather than in alternation.<\/jats:p>","DOI":"10.1111\/j.0956-7976.2004.00677.x","type":"journal-article","created":{"date-parts":[[2004,4,20]],"date-time":"2004-04-20T15:00:19Z","timestamp":1082473219000},"page":"325-330","source":"Crossref","is-referenced-by-count":189,"title":["The Agony of Victory and Thrill of Defeat"],"prefix":"10.1177","volume":"15","author":[{"given":"Jeff T.","family":"Larsen","sequence":"first","affiliation":[{"name":"Texas Tech University"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"A.","family":"Peter McGraw","sequence":"additional","affiliation":[{"name":"Princeton University"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Barbara A.","family":"Mellers","sequence":"additional","affiliation":[{"name":"University of California, Berkeley"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"John T.","family":"Cacioppo","sequence":"additional","affiliation":[{"name":"University of Chicago"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"179","published-online":{"date-parts":[[2004,5,1]]},"reference":[{"key":"bibr1-j.0956-7976.2004.00677.x","doi-asserted-by":"publisher","DOI":"10.1111\/j.1469-8986.1993.tb02079.x"},{"key":"bibr2-j.0956-7976.2004.00677.x","doi-asserted-by":"publisher","DOI":"10.1037\/0033-2909.115.3.401"},{"key":"bibr3-j.0956-7976.2004.00677.x","doi-asserted-by":"publisher","DOI":"10.1037\/0022-3514.76.5.839"},{"key":"bibr4-j.0956-7976.2004.00677.x","volume-title":"Statistical power analysis for the behavioral sciences","author":"Cohen J.","year":"1977"},{"key":"bibr5-j.0956-7976.2004.00677.x","doi-asserted-by":"publisher","DOI":"10.1080\/026999398379628"},{"key":"bibr6-j.0956-7976.2004.00677.x","doi-asserted-by":"publisher","DOI":"10.1016\/0749-5978(92)90015-Y"},{"key":"bibr7-j.0956-7976.2004.00677.x","doi-asserted-by":"publisher","DOI":"10.1037\/0022-3514.81.4.684"},{"key":"bibr8-j.0956-7976.2004.00677.x","doi-asserted-by":"publisher","DOI":"10.1177\/0146167200262004"},{"key":"bibr9-j.0956-7976.2004.00677.x","first-page":"1","volume-title":"Emotion: Current issues and future directions","author":"Mayne T.J.","year":"2001"},{"key":"bibr10-j.0956-7976.2004.00677.x","first-page":"133","volume-title":"What might have been","author":"McMullen M.N.","year":"1995"},{"key":"bibr11-j.0956-7976.2004.00677.x","doi-asserted-by":"publisher","DOI":"10.1037\/0022-3514.69.4.603"},{"key":"bibr12-j.0956-7976.2004.00677.x","doi-asserted-by":"publisher","DOI":"10.1111\/1467-8721.00151"},{"key":"bibr13-j.0956-7976.2004.00677.x","doi-asserted-by":"publisher","DOI":"10.1111\/j.1467-9280.1997.tb00455.x"},{"key":"bibr14-j.0956-7976.2004.00677.x","first-page":"38","volume-title":"Emotion: Current issues and future directions","author":"Ochsner K.N.","year":"2001"},{"key":"bibr15-j.0956-7976.2004.00677.x","doi-asserted-by":"publisher","DOI":"10.1017\/CBO9780511571299"},{"key":"bibr16-j.0956-7976.2004.00677.x","volume-title":"What might have been","author":"Roese N.J.","year":"1995"},{"key":"bibr17-j.0956-7976.2004.00677.x","doi-asserted-by":"publisher","DOI":"10.1037\/0033-2909.125.1.3"},{"key":"bibr18-j.0956-7976.2004.00677.x","doi-asserted-by":"publisher","DOI":"10.1080\/02699930126097"},{"key":"bibr19-j.0956-7976.2004.00677.x","doi-asserted-by":"publisher","DOI":"10.1037\/0022-3514.54.6.1063"}],"container-title":["Psychological Science"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1111\/j.0956-7976.2004.00677.x","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/journals.sagepub.com\/doi\/full-xml\/10.1111\/j.0956-7976.2004.00677.x","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1111\/j.0956-7976.2004.00677.x","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,3,10]],"date-time":"2025-03-10T11:19:06Z","timestamp":1741605546000},"score":1,"resource":{"primary":{"URL":"https:\/\/journals.sagepub.com\/doi\/10.1111\/j.0956-7976.2004.00677.x"}},"subtitle":["Mixed Emotional Reactions to Disappointing Wins and Relieving Losses"],"short-title":[],"issued":{"date-parts":[[2004,5]]},"references-count":19,"journal-issue":{"issue":"5","published-print":{"date-parts":[[2004,5]]}},"alternative-id":["10.1111\/j.0956-7976.2004.00677.x"],"URL":"https:\/\/doi.org\/10.1111\/j.0956-7976.2004.00677.x","relation":{},"ISSN":["0956-7976","1467-9280"],"issn-type":[{"value":"0956-7976","type":"print"},{"value":"1467-9280","type":"electronic"}],"subject":[],"published":{"date-parts":[[2004,5]]}}}