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In a recent review, Miller and Ross (1975) proposed that there is evidence for self\u2010serving effect in the attribution of success but not in the attribution of failure; and that this effect reflects biases in information\u2010processing rather than self\u2010esteem maintenance. The present review indicated that self\u2010serving effects for <jats:italic>both<\/jats:italic> success and failure are obtained in most but not all experimental paradigms. Processes which may suppress or even reverse the self\u2010serving effect were discussed. 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