{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,9]],"date-time":"2026-06-09T13:10:13Z","timestamp":1781010613561,"version":"3.54.1"},"reference-count":48,"publisher":"Wiley","issue":"2","license":[{"start":{"date-parts":[[2012,6,22]],"date-time":"2012-06-22T00:00:00Z","timestamp":1340323200000},"content-version":"vor","delay-in-days":0,"URL":"http:\/\/onlinelibrary.wiley.com\/termsAndConditions#vor"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Alcoholism Clin &amp;amp; Exp Res"],"published-print":{"date-parts":[[2013,2]]},"abstract":"<jats:sec><jats:title>Background<\/jats:title><jats:p>There has been a dramatic rise in the consumption of alcohol mixed with energy drinks (<jats:styled-content style=\"fixed-case\">A<\/jats:styled-content>m<jats:styled-content style=\"fixed-case\">EDs<\/jats:styled-content>) in social drinkers. It has been suggested that<jats:styled-content style=\"fixed-case\">A<\/jats:styled-content>m<jats:styled-content style=\"fixed-case\">ED<\/jats:styled-content>beverages might lead individuals to drink greater quantities of alcohol. This experiment was designed to investigate whether the consumption of<jats:styled-content style=\"fixed-case\">A<\/jats:styled-content>m<jats:styled-content style=\"fixed-case\">ED<\/jats:styled-content>s would alter alcohol priming (i.e., increasing ratings of wanting another drink) compared with alcohol alone.<\/jats:p><\/jats:sec><jats:sec><jats:title>Methods<\/jats:title><jats:p>Participants (<jats:italic>n\u00a0<\/jats:italic>=<jats:italic>\u00a0<\/jats:italic>80) of equal gender attended 1 session where they were randomly assigned to receive 1 of 4 doses (0.91\u00a0ml\/kg vodka, 1.82\u00a0ml\/kg energy drink, 0.91\u00a0ml\/kg vodka mixed with 1.82\u00a0ml\/kg energy drink [<jats:styled-content style=\"fixed-case\">A<\/jats:styled-content>m<jats:styled-content style=\"fixed-case\">ED<\/jats:styled-content>], or a placebo beverage). Alcohol\u2010induced priming of the motivation to drink was assessed by self\u2010reported ratings on the<jats:styled-content style=\"fixed-case\">D<\/jats:styled-content>esire for<jats:styled-content style=\"fixed-case\">D<\/jats:styled-content>rug questionnaire.<\/jats:p><\/jats:sec><jats:sec><jats:title>Results<\/jats:title><jats:p>The priming dose of alcohol increased the subjective ratings of \u201cdesire\u201d for more alcohol, consistent with previous research that small doses of alcohol can increase the motivation to drink. Furthermore, higher desire ratings over time were observed with<jats:styled-content style=\"fixed-case\">A<\/jats:styled-content>m<jats:styled-content style=\"fixed-case\">ED<\/jats:styled-content>s compared with alcohol alone. Finally, ratings of liking the drink were similar for the alcohol and<jats:styled-content style=\"fixed-case\">A<\/jats:styled-content>m<jats:styled-content style=\"fixed-case\">ED<\/jats:styled-content>conditions.<\/jats:p><\/jats:sec><jats:sec><jats:title>Conclusions<\/jats:title><jats:p>An energy drink may elicit increased alcohol priming. This study provides laboratory evidence that<jats:styled-content style=\"fixed-case\">A<\/jats:styled-content>m<jats:styled-content style=\"fixed-case\">ED<\/jats:styled-content>beverages may lead to greater motivation to drink versus the same amount of alcohol consumed alone.<\/jats:p><\/jats:sec>","DOI":"10.1111\/j.1530-0277.2012.01868.x","type":"journal-article","created":{"date-parts":[[2012,6,22]],"date-time":"2012-06-22T21:52:30Z","timestamp":1340401950000},"page":"276-283","source":"Crossref","is-referenced-by-count":94,"title":["Mixing an Energy Drink with an Alcoholic Beverage Increases Motivation for More Alcohol in College Students"],"prefix":"10.1111","volume":"37","author":[{"given":"Cecile A.","family":"Marczinski","sequence":"first","affiliation":[{"name":"Department of Psychological Science Northern Kentucky University Highland Heights Kentucky"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Mark 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